YouTube Transcripts

Parker Prompts
Latest 7 Hermes Agent Skills You NEED to Install Today
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If you're still running Hermes agent out
of the box, you're basically paying for
a chatbot because on its own, it just
talks back. But with the right skills,
it will build you a full app or turn one
topic into a finished video. And to
actually find out how capable they make
Hermes, I tested the most popular skills
on my own server. And in this video,
I'll show you the seven worth installing
today and how they work. And a lot of
people run Hermes on their own computer,
but I'm running mine on a server
instead. This is basically a machine
somewhere else that never turns off. So,
Hermes keeps working even when I close
my laptop and I can still message it
from my phone through Telegram. It's
also a lot safer because Hermes can run
commands on its own. And if it ever does
something I didn't ask for, it happens
over there instead of on the laptop with
all my personal files. To get one, I'm
using Hostinger, which is a hosting
company that rents you your own private
server or a VPS. and they have a
one-click template that sets Hermes up
for you. If you want to copy this exact
setup, I'll leave a link to Hostinger
down in the description. So, let me
quickly walk you through it. First, on
Hostinger's Hermes page, you'll see all
the plans laid out. And I'll go with
KVM2, which gives you two CPU cores, 8
GB of RAM, 100 GB of NVMe storage, and 8
TB of bandwidth. That's the same plan I
tested everything in this video on, and
it handled all of it, from building a
full app to rendering a 1080p video. So,
I'll click choose plan on this one. The
billing period is set to 24 months, but
I'd switch it to 12, so you only pay for
one year up front instead of two. The
monthly price barely changes, and you
still get a free domain for the first
year. There's also ready to use AI
option, which adds AI credit, so Hermes
works without an API key, but I've
already got my own, so I'll skip it. You
get free weekly backups anyway, but I'd
add daily auto backup because Hermes
changes files on the server by itself.
So, if it ever deletes something it
shouldn't, you can roll it back to the
day before. For the server location,
I'll go with the one marked best latency
since that's the fastest one for where
you are. Over in the order summary, I'll
open have a coupon code and type in
Parker, which is my code, so you get
even more off on top of the discounts
that's already there. After I hit
continue and finish the order, Kermy
sets itself up on the server
automatically. Once your server is
ready, everything happens in H panel,
which is Hostinger's dashboard. So, I'll
click VPS in the left sidebar to see the
servers on my account. Then, I'll hit
manage next to mine because that opens
the overview page where every app
running on it is listed. If it's your
first time, this is where you'd open
Docker Manager, go to catalog, search
for Hermes agent, and select it and let
the template doing all the installing
for you. Mine's already running. So,
Hermes agent shows up under my
applications and I'll click app terminal
right under it because that's where you
actually talk to the agent. It opens in
a new tab. So, I'll type Hermes and hit
enter. And now it's ready to take
messages. But by default, Hermes can't
do much more than chat with you. So, the
first thing I'll add is Eddie Osman's
agent skills, which is a bundle of 25
skills that teaches it how to make
software properly, one step at a time.
It's split into separate skills because
each one handles a different stage of
the work like writing the spec,
planning, coding, and reviewing. So,
Hermise only loads the one it needs for
each step. You can't install the whole
bundle in one go. And when I pointed it
to a full repo, it just failed. So, I'll
add them separately, which also means I
only take the ones I actually need for
building an app. To install one, I'll
type /skills install and paste the path
to the skill from Edd's GitHub repo.
starting with the spec skill. Next, I'll
do the same for the rest of the skills I
need. Then, I'll type / reload skills so
Hermes picks them all up without a
restart. And each one now works as its
own slash command. Now, to see what
these skills can actually do, I'll ask
Hermes to plan out an app called Fluid
Room, which is a full screen animation
of code for ink swirling in water with a
breathing mode, a focus timer, and a
play mode. Instead of asking me a bunch
of questions, it writes out a complete
spec and lists every guess it made along
the way so I can fix anything before the
coding starts. Hermes also lets you use
up to five skills in one message. So
next, I'll ask it to break that spec
into tasks, build everything, test it,
and review its own code in one go. In
the same message, I'm telling it to take
screenshots while it works since there's
no screen on the server. And the first
time I skipped that, the design looked
flat and gray because Hermes never got
to [music] see it. From there, it keeps
going by itself until every task is
done. And this is what we get. I'll
switch it to play mode first. And
honestly, it looks really pretty. As I
move my mouse around, the colors swirl
into these beautiful liquid patterns.
And if I stop moving, it keeps flowing
on its own. I can also change the color
scheme and it shifts into completely
different set of vibrant colors. So, if
I switch to this blue one, it responds
instantly. I can also toggle over to
focus mode and use it as a Pomodoro
timer instead. But my favorite thing
about this app is how smoothly it moves
from one color to the next. On top of
the app itself, Hermes keeps a skill of
its own with everything it's learned
from building apps like this. So, with
one bundle of skills and two messages,
[music] I went from a simple idea to an
app I'd actually use, and it's already
been tested and checked. But building
apps is only a part of it because most
of the time I just want my agents to go
out and find stuff for me. And on its
own, Hermes is pretty bad at that. On my
server, it couldn't even open a normal
web page without falling back to some
messy workarounds. And that's before you
even get to sites like Reddit or X.
That's the problem Agent Reach solves
because it's a skill that gives Hermes
away into a whole list of sites like
YouTube, GitHub, Reddit, and X all from
one install. To set it up, I'll paste
the link to its install guide into
Hermes and ask it to install it for me.
Hermes does the whole setup by itself.
And before it installs anything bigger
on the server, it stops and asks me
first. So, keep in mind you need to be
at your screen for this part because if
nobody answers in time, it cancels that
step. Once it's done, I'll ask it to run
agent riches doctor check which shows
which sites are actually working and it
gets the main ones like YouTube, GitHub,
and web search working on its own.
Reddit and X are still locked though
because they need you to login first.
So, if you want those, use a spare
account instead of your main one. Now
I'll ask it for a short brief on what
people are complaining about and what
they love about Hermes this week. Pulled
from YouTube, GitHub, and the web. A
little later, it gives me a list of both
with a link next to every single point
so I can check where it came from. It's
split into the complaints first and then
the things people love. It also tells me
where its own research is thin, so I
know exactly which parts are worth
double-checking. So now my agent can go
on to sites like YouTube and GitHub and
actually read them for itself instead of
getting stuck on messy workarounds. And
even when [music] Hermes can get to a
page, reading it on my server takes way
more effort than it should. Every time I
give it a link, it tries to read that
page with its own page reader first.
Then it moves on to a browser. And when
neither of those work, it ends up
scraping the old page and hoping it
picks up the useful parts. That's where
the bundle comes in. It's a small tool
that cuts a web page down to just the
article and throws away the menus, ads,
and code around it. I'll ask Hermes to
install it. It sets up the tool along
with the skill that shows Hermes how to
use it. Then I'll run / reload skills so
the new skills show up. Now, to actually
see the difference, I'll give it the
same news article twice. First, I'll do
it the normal way and ask for a five
bullet summary so we can see how Hermes
handles a page on its own. Then, in a
new chat, I'll send the exact [music]
same message, but this time I'll call
the defle skill by adding the words use
defle at the end. You do need to ask for
it by name because in my tests, Hermes
never used the fuzle on its own even
after I installed the skill. With it,
Hermes goes straight to the clean
article in one step and writes the
summary right away. So, two extra words
in your message get Hermes reading pages
more efficiently and you spend less on
every page it reads. And once Hermes has
read something, the other issue that
slows me down is how much it writes back
because some of its answers are way
longer than they need to be. There's a
skill for it called caveman. And the
idea is pretty funny because it tells
Hermes to talk like a caveman and only
use the words it needs. The read me on
the skills GitHub page says it will make
Hermes write a lot less. So I wanted to
test that. To install it, I'll just give
Hermes the link to the repo and ask it
to add the skill. Once it's installed,
you turn it on by typing / caveman
before your question. And it works best
when you send /caveman and your question
in the same message since sending it on
its own [music] just adds an extra step.
For the test, I'll ask whether I should
run an agent on my server or on my
laptop. first without caveman. Then I
learn as the same thing again on a new
chat with the skill switched on. I was
honestly expecting something that's
hardly readable, but it still reads like
plain English and it just keeps the
filter words and gets to the point
faster. So if long answers drive you
crazy, Caveman is an easy way to keep
Hermes concise. Short answers are nice,
but another thing a lot of us use AI for
every day is planning.
>> [music]
>> Whether that's about launching a new
product, starting a project, or just
working on a new idea, the problem is
that if you ask AI to plan something, it
usually just agrees with whatever you
already have in mind. That's what the
grill me skill is for. Instead of
writing one for you, it takes the plan
you already have and keeps asking you
questions about it one round at a time,
so you catch the problems and
inconsistencies in your thinking before
you start executing instead of realizing
them halfway through. It's made by a guy
named Matt Pacco and it's on Hermes
official skill list. So I'll add it with
/sklls install and its name. Then run /
reload skills to test it. I'll give it a
hypothetical plan to launch a free
weekly newsletters for this channel.
I'll also tell it my goal. I want to
grow the newsletter and how much time I
can put into it. Each week it starts
asking me questions in rounds and next
to each one it gives me the answer it
would pick. So I can either go with that
or tell it why I disagree. It brings up
things like whether my goal is even
realistic and how people would actually
find the link to sign up. And when I
push back on one of its ideas, it finds
a way to make my version work instead of
just dropping it. Once we're done, it
gives me a summary of everything we
decided and a short list of what's still
open so I know exactly what to do next.
So before I spend weeks on an idea, a
few minutes with Grill Me show you which
parts of the plan actually hold up. The
next test is the one I was most curious
about because it's about Hermes making
an actual video completely on its own
from scratch without me paying for a
single tool apart from the usage
credits. [music] And to make that
possible, I'm using a skill called open
montage, which is a full video
production toolkit for AI agents.
[music]
And it takes a single topic and turns it
into a finished video from the narration
all the way to the final edit. Some of
it options run on paid AI models, but
there's also a completely free path that
uses real arive footage, a free AI
voice, and royalty-free music. So,
that's the option I'm going for.
Installing the skill works exactly like
before. So, I'll give Hermes the link to
the repo and jump straight into the
test. I'll ask it for a 45second
documentary about the Apollo 11 mission.
But before it makes a single frame, it
comes back with a few different
directions for the video. So, I'll pick
the one I like the most. [music] And
from there, it handles literally
everything itself, from linking up real
NASA photos and footage to recording the
narration, adding the music, and cutting
it all together. On my KVM2, the whole
render took just a few minutes, and the
server didn't even come close to running
out of memory. And this is what it made.
July 16th, 1969. Free men leave the
Earth. Strapped to a rocket 110 m tall,
3 days, 400,000 km of silence. Lunar
orbit.
July 20th. The eagle descends almost out
of fuel.
Two men step onto another world.
One small [music] step.
2 and 1/2 hours outside.
Then the long way home. It's not
something I'd publish as it is, but for
a first try with zero editing on my end,
it's really good. Some of the shots do
look a bit soft though because that old
archive footage is lower resolution and
has to be stretched to fill a full 1080p
frame. So with the right skills, Hermes
is even capable of making you a video
from scratch. And for the last one, I
wanted Hermes to work across the
different platforms I use every day like
email, my calendar, and my spreadsheets.
Normally hooking up an agent with Google
apps like Gmail, Calendar, and Sheets is
a real chore because you have to go into
Google Cloud, create a project, switch
on each API separately, make your own
login credentials, and then hand that
file over to Hermes. And that's just for
Google because every other app you want
to connect comes with its own setup on
top of that. Composio skips all of that
because it's one single connection that
gives Hermes access to over a thousand
tools across apps like Gmail, Calendar,
Sheets, Slack, and Notion. And it
handles signing in to each of them for
you. It also doesn't dump all of those
tools on Hermes at once because the
agent looks up the ones it needs as it
goes. To set it up, I'll just ask Hermes
to add Composio for me. It handles most
of it by itself. And the only part it
can't finish on its own is the login
since my server doesn't have a browser.
So back in H panel, I'll open the app
terminal again and run the Composio
login command, which gives me a link. I
open that link on my computer, sign in
to Composio, and hit approve. After
that, the browser lands on a page that
won't load, which is completely normal.
So I'll copy the address from the top
bar and paste it back into the terminal.
And that's it. Then I'll ask Hermes to
connect Gmail, calendar, [music] and
cheats. And instead of all that Google
Cloud hustle, it just hands me a quick
approval link for each one. Now I'll
send it one message right here in the
chat asking it to check today's emails,
put [music] any client calls straight
into my calendar, add them to my client
tracker sheet, and skip the newsletters.
It goes through the emails that came in
today, and since none of them were
actually from clients, it doesn't add a
single thing to my calendar or my sheet.
Instead, [music] it tells me exactly
what it found from newsletters and
subspect posts to a couple of community
events notices and why none of those
counted as a client call. And that's
honestly what I want from an agent
[music] that can read my inbox because
it went through everything and still
didn't a meeting that doesn't exist. It
even pointed out what it didn't check
like my spam folder. So, I know how far
it really looked. So, instead of setting
up every app one by one, one connection
gets Hermes working across all of them.
Just [music] keep in mind it can read
your whole inbox. So only connect an
account you're comfortable handing over.
And every single one of these skills run
on that same Hostinger server from
building the app to rendering the video.
Their oneclick Hermes template handles
the whole install for you. So the only
thing left to do is add the skills you
actually want. So go grab a Hostinger
VPS using my link in the description and
install your first skill from this video
today.
Google
Latest Happy Halloween 🎃
▶ Watch on YouTube
[dramatic music gets louder]
Matt Wolfe
Latest Glasses That Make You Telepathic
▶ Watch on YouTube
This might be the coolest thing you've
seen today. These glasses right here can
supposedly read the words that you're
like silently mouthing and type them at
over 200 words per minute. Now, people
typically type around 40 words per
minute, so that's a pretty big jump.
These are from Subvocal, a tiny Y
Combinator startup founded by two
Georgia Tech University students. The
glasses send radar signals through your
face, and then their AI turns the tiny
movements from your lips and jaws into
text. In the demo, the guy silently asks
his AI to summarize his Slack messages
for him right next to his coworkers, and
nobody knows he's even talking. They're
even saying that two people that are
wearing these glasses could have a
private conversation from across the
room with each other without anybody
even realizing they're talking. Like
real life telepathy. And Apple clearly
thinks that this concept is a pretty big
deal, too, because earlier this year
they paid $1.6 billion for a company
that created very similar tech. And
these guys right here are already taking
pre-orders for 499 bucks. Now, it's
still a prototype, and I haven't seen
anybody else like independently test
their speed claims yet. But if this
works, probably something I'd use like
every day. But would you walk around
wearing a pair of these?
Yuri van Hofwegen
Latest How to Make Long Micro Dramas with AI (Consistent Characters)
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Everyone knows how to make a decentl
looking AI video, but keeping the same
characters across a whole series is
where it actually gets hard. I made a
threeep episode micro drama where every
character looks and sounds exactly like
they did in episode 1. In this video,
I'll walk you through the whole build
from planning your story all the way to
a full series with consistent
characters. And by the way, thanks to
OpenArt for sponsoring this video. The
first step is to actually plan the whole
show. Most people skip this and head
straight to generating, but that's how
you end up with random scenes that have
nothing to do with each other. To turn
one idea into a full series, I'm using
the micro drama kit, a free set of tools
I built specifically for micro dramas
that runs this entire workflow. And the
best part is you can get the kit for
free when you sign up for any Open Art
plan using my link in the description
below. Once you're on the page, click
sign up. This opens the Open Art signup
page in a new tab. Before signing up
though, you need to clear that tab's
cookies or the kit won't unlock. Just
click the little icon next to the web
address. Go to cookies and site data.
Delete the site's data using the bin
icon and refresh the page. Now, sign up
for any open art plan. Go back to the
first tab. Enter the same email address
and click unlock my micro drama kit. The
kit handles the planning and the
writing. And for the actual generation,
it connects to open art, an all-in-one
platform that gives you every AI model
you need in one place. I'll start in the
script maker, and nothing in there uses
credits. You can rewrite your story as
many times as you want. The first
question is what your story is. I'll
type in who it's about, what goes wrong,
and the twist. Mine is about Lena, who
cleans the penthouse of a cold young CEO
called Adrien, and he has to get engaged
within 30 days to inherit his father's
company. and she signs a contract to
play his fiance. The twist is that she
didn't sign for the money. His
stepmother, Viven, stole the hotel group
from Lena's father 20 years ago, and
she's there to prove it. You can find
this exact story along with the whole
workflow in the description below,
completely for free, and you can follow
along in real time. For the genre, I'll
pick Billionaire Romance, and I'll set
the season to five episodes of around 2
to 3 minutes each. The setting that
really matters here is the payw wall
cliffhanger because apps like Real Short
give you the first few episodes for free
and lock the rest. So, you pick the last
free episode and the kit writes that one
to end on the biggest cliffhanger of the
season. I'll put mine at the end of
episode 3, making that the episode that
has to get people to pay for the rest.
There's one box I'd never leave empty,
which is the notes on the cast. I'll
keep the cast to Lena, Adrien, and
Viven, and leave anyone else in the
background without a single line.
Clicking create my series Bible gives
the show its title, The Veil
Inheritance, along with each character's
secret and how the season plays out.
Next, I'll plan the episodes, and each
one gets an opening, the main moments,
and a cliffhanger, and I read through
them before writing anything. Writing
episode 1 gives me a five scene
screenplay that runs about 2 minutes 40
seconds read out loud. Every episode
opens on the final moment of the one
before, and the next one starts right
where the cliffhanger left off. Episode
1 ends with Adrien sliding the contract
across the counter and telling Lena to
sign before midnight, and it stops
before she does, which is exactly how
the shows on these apps end their
episodes. All five episodes are now
written, and everyone ends on a
cliffhanger without spending a single
credit. But right now, the characters
only exist in the script. And if you
describe them from scratch in every
prompt, they'll look like different
people by episode 2. The solution is to
build every character as an asset once
and every episode after that uses the
same version of them. That's what the
sheet maker is for, the second tool in
the kit. And the rule I follow is pretty
simple. Anything that shows up in more
than one scene gets its own sheet. Later
on, every sheet gets sent with each part
of the episode. And the model copies the
same reference every time instead of
guessing from a description. I'll pick
character, set the art style to live
action, and start from a description.
Although, if you already have a photo of
your character, you can start from that
instead. The name has to match the
script, and this one is Lena. Her role
is the cleaner, who becomes Adrienne's
fake fiance, meaning she'll need a new
outfit later while keeping the exact
same face. Then, I'll describe her in a
couple of sentences. Her face, her hair
pulled back in a low bun, and her gray
cleaning uniform with a white collar.
Make my character turns that into her
DNA, which is a fixed description that
gets pasted word for word into every
part she's in. For the render, I'll pick
GPT image 2.5. And a character sheet is
three panels. The front from the collar
down with no head to make the outfit
easy to see. Then the full back and a
close-up of her face. It's clearly the
same woman in all three panels, which is
exactly what every episode is going to
be built from. Then I'll press save to
my cast, but only after the sheet is
rendered. Otherwise, the next tool gets
her description without the image.
Adrien and Vivien go in the same way,
and Adrien in his navy suit looks
exactly like the script needs him to be.
Viven in her green dress and pearls
looks like the old money aesthetic,
which is what her role needs. Like I
mentioned before, Lena also needs an
outfit change to a black silk dress for
the dinner in episode 2. As you can see,
it's clearly still her in the new outfit
from every angle, down to the small gold
stud earrings, which are the same ones
she wears with her uniform. And it's
details like these that make the entire
thing look professional. That's the
whole cast built once, and every episode
from here on uses these exact sheets.
But keeping the characters consistent is
only half of it. The final product still
won't feel like the same show if the
locations keep changing. The locations
get their own sheets, too. And how you
describe each room makes a big
difference in whether it actually stays
the same. It's the same form as before.
I'll just switch it to location. For the
penthouse living room, I'll keep the
layout really simple with the windows on
the left, the sofa in the middle, and
one doorway on the right that leads to
the kitchen. I'll add that there are no
other doors. The video model copies what
it sees in the sheet, and a simple room
with one way in is a lot easier for it
to keep the same. As you can see, a
location sheet is just one wide image of
the empty room. And this one honestly
looks like a real luxury penthouse. The
kitchen opens onto the living room. I'll
also describe what you can see through
the doorway with the same sofa, table,
and windows to make sure it matches the
living room we already built. The two
rooms match, and when the story moves
from the living room into the kitchen,
it still feels like one apartment. I've
also made the guest suite and the study
the same way, and all four penthouse
rooms have the same white marble floor
and warm oak, and they look like the
same home. The two rooms in the Veil
family mansion are darker, and you can
tell straight away that the scene has
moved to a different house. Since the
dinners happen at night, the dining room
has its curtains fully closed, and no
daylight gets into those shots. Props
work the same way, and I make one for
any object the story keeps coming back
to, like the contract. These also get a
sheet with even more panels from every
angle that they need to be seen in. The
one I was most careful with is the old
photograph Lena finds in episode 3 since
it's shown in close-up. The woman in it
is Viven, 20 years younger, with the
same features as her sheet, and the man
is Lena's father with her coloring. And
details like that are what make the
reveal actually work. The last thing I
build once is the look. And every shot
in every episode has the same color and
light. In series look, I'll just
describe what I want, which is a glossy,
expensive looking drama that works for
both day and night scenes. One line I'd
always add is that the look should never
change the time of day of a scene. Match
my look turns that into a look called
old money gold. And the part that
matters is the style text that goes at
the end of every shot prompt. Then I'll
test it on one moment from the story
with Nano Banana 2.1 at 9 by6. The test
doesn't use any of the sheets and these
aren't our actual characters. It's just
there to check the color and the light.
It has exactly the expensive look you'd
want for a billionaire romance.
Everything the series needs is now
built. And I haven't made a single video
yet, but the model still has to put all
of it together in every shot with each
person standing exactly where the script
needs them. For that, I'll open episode
prompts, the next tool in the kit. It
writes a prompt for every part of the
episode. First, I'll pick the series I
wrote in the script maker, and Lena,
Adrien, and Vivian get added
automatically, each with their sheet and
a description that goes word for word
into every prompt they're in. The only
one I add myself is Lena in her dinner
dress. Then I'll add the six locations
and the three props and the kit picks
the right location for each part. I'll
split the episode into six parts of 30
seconds and paste the style text from
series look into the look block since it
doesn't carry over on its own. But
before generating anything, I read every
prompt and add a few rules to each one.
Everyone keeps a fixed position for the
whole part, letting the model always
know who's standing where, and nobody
ever looks at the camera. Every line is
spoken in English because sea dance is a
bite dance model and it can switch to
Mandarin if you don't spell that out.
All the dialogue finishes a few seconds
before the end and every part ends on a
quiet moment with no music at all since
that gets added in the edit. Part one
gets a position frame which is a start
image that sets up the living room and
where everyone is standing from the very
first second. Every part after that
carries on from the last 5 seconds of
the one before, and they have to be
generated in order. At the bottom of
every prompt, there's an audio block
where each character's voice is
described the exact same way every time,
keeping Adrienne's deep voice the same
in every part. Then I'll click generate
part one, and it renders on Cance 2.5
Omni with the sheets attached. This part
is 30 seconds long, the longest seedance
2.5 can do in one go, and a full episode
needs around four to six parts. Parts
two to five go the same way and when the
scene moves into the kitchen, it uses
the same kitchen from the sheet. Part
six is the cliffhanger where the
contract gets added with its own sheet.
And just like the script planned, it
ends with Lena looking at the contract
without signing it. To turn the six
parts into one episode, I'll bring them
into cap cut in order and cut any pause
that runs too long, bringing it down to
about 2 and 1/2 minutes. Inside the same
room, I use plane cuts and a slow fade
when the scene moves to the kitchen.
Then I'll add music that builds up to
Adrienne's last line with the volume low
enough that the dialogue stays clear.
For subtitles, I'll use auto captions in
English since a lot of people watch
these with the sound off, but check
every line against the script. It gets
words like fiance wrong. The first time
each character shows up, their name and
role go on screen and Lena gets the maid
and Adrien gets the CEO. to be continued
goes over the last few seconds on Lena's
face while the music fades out and then
I'll export. Here is the full episode
one.
30 days, Marcus, find me a loophole or
find me a fiance.
My father wrote that clause to humiliate
me, not protect this company. If I don't
marry in 30 days, Vivien keeps
everything forever. [music]
How long have you [music] been
listening?
>> Long enough to know your lawyer's
terrified of you.
>> You're finished here. Pack your cart and
get out.
>> Because I heard the truth or because I
said it.
>> I'll have your agency blacklist you by
lunch.
Blacklist me. See how fast I find a
reporter instead.
>> Or you could stop threatening the one
person who can fix this.
>> Fix what? My 30-day countdown.
>> You need a fiance. I need rent money and
a reason to stay.
[gasps]
>> You want to marry a stranger for cash
and curiosity? I want a contract, not a
honeymoon. You've handled worse deals.
>> This isn't a boardroom. This is my
inheritance.
>> Then stop wasting 30 seconds of it
arguing with the maid. You can't afford
the headlines if I walk away angry.
Fine. Say I agree. No affection. No
questions, no tabloids.
>> I don't do tabloids. I do [music] rent.
>> You'd move into the penthouse, play
fiance at every dinner Vivien demands.
>> I've survived worse dinners than yours,
Mr. Veil.
>> 2,000 [music] a week. You smile, you
nod, you disappear when I say
>> 5,000. And I decide when I disappear.
>> Careful. I don't make counter offers
twice.
My lawyer drafted this an hour ago
before I knew your name.
>> Confident [music] for a man who just
lost an argument to his cleaner, Lena.
Lena Hart.
>> Signed before midnight. Lena Hart and
you're Mrs. Vase [music] by morning.
It plays like a real episode with an
intriguing story and the same two people
in the same penthouse from start to
finish. Episode 1 is finished and it's
as professional as AI can do right now.
And the reason for that is that I
planned everything from the start, but
one episode isn't a series yet. And to
prove to you this works, I'll build two
more episodes the same way. Since
everything's already built, episode 2
starts right back in episode prompts.
I'll select episode 2 and press build
prompts. And since all the sheets and
the look are already saved, there's
nothing new to make, and this will be a
lot faster. It opens on the last moment
of episode 1 with Lena's pen right over
the signature line and anyone coming
from that cliffhanger carries on exactly
where they left off. I'll check every
prompt with the same rules as before and
generate the parts in order again.
>> Welcome to the family listart.
>> Don't get sentimental. It's a
transaction.
>> No feelings, no questions about my past.
30 days then it ends clean. No mess.
>> Clean endings. Rich people love those.
>> You'd know. Cleaning them up for a
living.
>> Careful. I know where all your messes
are.
Bigger than the whole apartment I grew
up scrubbing floors for.
>> Vivian wants dinner tonight. The
mansion. Family only.
>> Already sizing up the fiance. How
flattering.
>> She's not flattering you. She's testing
you.
>> Letter. I've passed worse tests than
dinner.
So, this is the girl who caught my
stepson so fast. He's not easy to catch.
Ask anyone.
Calluses.
Interesting choice for a veil bride. I
earned these. Can't say the same for
most jewelry here.
>> Vivian, we came for dinner. Not an
[music] aat.
>> Just getting acquainted. Family should
know family.
Tell me, Lena, where did you grow up?
Nowhere you'd put on a postcard.
Funny,
you have the look [music] of someone I
once knew.
A hoteler vanished from the industry
years [music] ago.
Hartfield. Does that name mean anything
to you?
The big change in this episode is the
dinner at the Veil Mansion where Lena
wears her black dress for the first
time. It's the same dress in every shot
and she's still clearly the same woman
from episode 1. Whenever a part moves to
a new room, like going from the
penthouse to the mansion, that part gets
its own position frame, and the new room
and where everyone stands, are set from
the very first second. This is also the
episode where Viven shows up, and her
name goes on screen the first time we
see her. Before the dinner, there's a
short title that says, "That night, the
Veil Mansion," telling the viewer
straight away where and when the scene
takes place. As you can see, Viven looks
exactly like her sheet. And with the
darker room and the candles on the
table, you can tell this is a completely
different house from the penthouse.
Episode 3 moves around a lot more. From
Vivian's office to the penthouse later
that night, and then Adrien's study.
Every one of those room changes gets a
short place title. And even with that
many rooms, the viewer always knows
where they are. Here is the final
episode in full.
>> To old ghosts, may they stay exactly
where we buried them.
I'll drink to that. Ghosts are overrated
anyway.
You handle pressure well, dear. Where
did you learn that? Cleaning pen houses.
People drop things. You learn to stay
calm. Excuse me. I have calls to make
before dinner is served.
[sighs]
Lena Hart, but the agency filed you
under something [music] else.
Pull every record with the surname
[music] Hartwilled 20 years back. I
don't care how buried it is. Find it
tonight.
You picked the wrong fiance [music] to
disappear behind. Girl,
>> you froze at that name. Don't tell me it
meant nothing.
>> Maybe I just don't like being
interrogated over a glass of wine. My
stepmother doesn't test strangers,
[music] she tests threats.
>> Maybe I'm tired of being measured
against a ghost I've never met.
>> Then tell me who you are for real this
time.
>> Clean up your own wine, Mr. Veil.
If Viven has proof, he might have proof,
too.
Dad, you're standing right next to her.
She knew him. She's known this whole
time.
The original transfer documents. Your
father's signature right [music] there.
How long have you known who I am?
Since that first dinner.
The moment you froze.
And from episode 1 to episode 3, Lena
and Adrien look and sound exactly the
same. Viven stays the same from the
moment she shows up, and every room
looks the same each time we go back to
it. That's a full micro drama series
from one story idea. Episodes four and
five are already written, and they're
ready to start getting animated. The kit
also has a covers tool that writes cover
ideas for your series and tests whether
yours stands out. So, click my link in
the description, clear the cookies on
the open art signup tab, and refresh it
before you sign up, and you'll get the
micro drama kit for free. Thanks for
watching, and I'll see you in the next
one.
AI Master
Latest How to Make AI Video Ads With Just a Product Photo (AI Marketing Tutorial)
▶ Watch on YouTube
Can an AI agent make a TikTok ad that's
actually good enough to run? I'm giving
it photos of a real product and letting
it handle the whole process. I want two
finished versions I can test against
each other. Let's see how well it does.
This video is sponsored by Top View and
I'm adding its plugin to Codex right
now. The website has a ready install
instruction for this agent. I copy it
and paste it straight into the chat. The
agent takes care of everything else on
its own. It asked me to authorize my
account and then I'm back in the
conversation. A message confirms that
everything's ready to use. There's no
separate API key to add for each
generation model. I start by attaching a
few photos of one real product as
references. After that comes the task
itself written like a brief for
freelancer instead of a one-line
request. This prompt splits the work on
purpose between me and the agent. My
part is the goal plus the review stop at
the first cut. The agent decides
everything about how the ad gets made.
It just has to show me its plan before
it runs anything. The follow-up for that
stop is already planned. I'll send it no
matter how the cut turns out. I hit
enter and the research runs right in the
chat. The agent goes through the content
and e-commerce data it can access.
[music] It comes back with examples from
that data. Wherever it sites one, I open
it myself. I watch the actual video and
compare it with how the agent described
it. A performance claim needs real
examples behind it, not generic advice
about grabbing attention. Next come the
three directions and these stay on
paper. Each gets a hook and a rough shot
list. I read them side-by-side to make
sure they're really different ideas. The
agent picks one and explains why. I let
its pick stand, but I check that the
reason ties back to the research. That
leaves me with one direction instead of
three loose concepts. The agent is ready
to build it with its reasoning written
in the chat. From there, it builds the
production plan it's about to run.
Before anything gets generated, the plan
comes up on screen. I read through the
steps it picked and the capabilities
it's calling. After that, I look at the
models it shows and its reason for each
one. Each pick needs a reason that makes
sense for a product ad. Now, the agent
starts working through the plan. The
plan also shows how each stage maps to a
specific generation model. Normally,
you'd have to make those production
choices yourself. The first asset starts
showing up while the plan stays open
next to the chat. That way, it's easy to
tell which asset goes with which shot. I
look at each one as it finishes in shot
order. Until now, the direction was just
an idea to talk about. The agent has
made its production choices, and there
are real shots to judge. The agent moves
on to video generation next, using the
video model it named in its plan. Once
the first cut is ready, I open the
project board. Canvas is the board where
the agent was told to keep the whole
project. My reference photos and the
generated shots should sit together
here. The generated video belongs there,
too, instead of in a folder of loose
files. Before I start judging quality, I
trace one asset all the way through the
project. I take the side profile
reference, find the generated keyframe
using the same angle, and then scrub the
finished video until that shot appears.
Now, I can compare the same product at
three stages: the original reference,
the generated still, and the final
motion. If something changes, I can see
where it happened instead of just saying
the finished video looks wrong. I do the
same thing once more with a detail shot,
like the heel or outsole. Two examples
are enough to show whether the project
is actually traceable. Once I know where
everything came from, the rest of the
visual review is much easier. The first
thing to figure out is how it's
organized. The generated video should
lead back to the keyframes and
references it was built from. From
there, it should lead back to the plan.
Holding the board up against the plan
shows whether every shot has its assets.
If I can follow the project without
asking the agent, the board is doing its
job. For the product itself, I drag a
reference photo in next to a generated
shot. Shape and color come first, and
then I zoom into the label. Small text
is exactly what a chat summary won't
tell you about. A beautiful shot of the
wrong product is useless for an ad, so
every shot goes through this. I line the
shots up in order like a storyboard.
That shows me whether the lighting and
background stay consistent from one shot
to the next. If the label or the shape
shifts between shots, I count that as a
failure. The video was generated from
the reference images and key frames. I
played with those images visible beside
it. The motion shouldn't change the
product along the way. The label also
has to stay readable while it moves.
After this review, the board is more
than a pile of shots. Each important
shot has cleared my checks or shown
where it needs another pass. I know what
I trust and what I wouldn't yet. With
everything checked, I rearrange the
board. That way each scene reads from
left to right. I planned this one as a
manual step. Dragging scenes around is
quicker than describing every move in
chat. The first cut appears on the board
at the review stop from my prompt. I
play it once all the way through the way
it would run in a feed. I scrub back to
the open in seconds because that's the
part I'm about to test. So, I send the
follow-up and ask for three alternative
opening hooks for an AB test. Notice I'm
not describing the product or the style
again. The agent has to carry them over
from the work it already did. So, this
one message tests whether the project
context survives a follow-up. The new
openings go on the board next to the
original and I play all four in a row.
If the agent starts over or drifts from
the chosen direction, that counts
against it. Each new opening also has to
hand off cleanly to the rest of the cut.
The jump from the hook to the second
shot shouldn't feel stitched on. I also
want three different ideas, not one idea
with new captions. Whatever happens here
stays in the video, including any moment
I have to step in. I judge all four
honestly, but for the revision test, I
carry the strongest new hook forward. It
isn't automatically better than the
original, but I need a real changed
opening to test. [music] This round also
tells me something about the agent. I've
now seen whether it can change one part
of the project without losing the rest.
I tell the agent which new hook to use
and it assembles the final version. The
final version lands on the board as one
finished file. I played from the first
frame, the opening I picked should
actually be the one at the start. The
cut from that opening into the second
shot is where I stop. I step through
that moment frame by frame. On the
board, that new hook was a separate
clip. Now it's one edit, so I watch the
cut itself for a frame and jump or a
stray frame. The final version then goes
beside the first cut, lined up right
after the hook. I scrub both together,
shot by shot. From the second shot
onward, they should match the cut I
already reviewed. If anything that was
regenerated or reordered, the follow-up
did more than I asked. Before the final
watch, I make sure the ad is still
vertical. The new opening can shift the
length, so it should still land around
15 to 20 seconds. Last, I play the
finished ad once more. It runs from
start to finish without pausing. This
time, I'm not checking any single part.
I'm just watching it as one ad and
deciding whether I'd put it out as it
is. That's when the question from the
start gets a real answer. I'm judging a
finished ad now, not [music] a plan. If
anything would stop me from running it,
this is where it shows. The ad I just
finished is now version A. For this
project, I want two versions to test
against each other. The openings I
didn't pick are still on the board from
the hook test. For version B, I take the
strongest leftover opening. The
follow-up just points the agent at that
existing clip. It doesn't create another
concept or generate another opening.
Version B shows up on the board and I
put it next to version A. I scrub
through both, starting after the
opening. From there on, the two should
match frame for frame. Otherwise, I
can't tell whether the hook made the
difference. Now that both versions are
finished, I want to turn them into an
actual test. I ask the agent to define
the one variable we're changing, what
needs to stay identical, and the metric
that should decide the winner. Because
both ads are already in the project, I
don't have to explain anything again.
Now I have two finished creatives and a
simple test setup I can actually run. My
follow-ups never had to restate the
product or the direction. The plan and
the reasoning behind it stayed right
there in the chat. That helps when you
come back later to change something.
Generated product footage is a different
story, and it still needs a human eye.
I'd compare the product with the real
thing myself, and I'd watch the final ad
again before it goes live. Skip the
throwaway prompt and start with a real
product you know. Give the agent a clear
result, and let it work out the steps.
The TopView plugin link is in the
description. On eligible plans,
installing it also includes a bundle of
free video generations, and Cedents 2.5
is available at 12 cents per second. If
this helped, subscribe for more
practical AI workflows like this.
I'll see you in the next one.
Moe Luker
Latest How to use Claude Duet. 5 Things You Need to Know!
▶ Watch on YouTube
I got into Claude Duet, which is
Enthropic's new agent that's supposed to
message you before you even ask it
anything. I've been putting it to work
with real workflows, and there are five
things that you need to know before you
use it. And the last one is exactly what
I wish it did better. I'll show you
exactly how you can get access to it,
how to set it up, what it does well, and
what I wish it did better, how often it
actually messaged me, and what it's not
so good at, and how much of my Claude
plan it [music] used. And at the end,
I'll tell you if you should actually use
it or if you can skip it and how it
compares to Jet GPT start or Meta's
Muse. But first, let me quickly show you
how you can get it because most people
are still on the wait list. And in case
you're not on the wait list yet, you can
join the weight list with the link in
the description by simply clicking on
this button and simply filling out this
information right here. And if you want
to use this on your computer, there's
currently no dedicated desktop app, but
you can use Claw Duet on the web. To do
this, you can click on the same link in
the email and click on open web app.
Then click on the setup cloud to duet
button and it will guide you through the
setup. It will tell you that it's on
24/7 and gives you proactive help and it
already knows my setup and includes all
of my MCPS. It can also do work for me
on the web and it tells you how you can
stay safe and in control. And lastly, it
lets you connect all of your apps. But
you can also skip this if you don't want
that. And congratulations, we're all set
up. And we can see here that now Claude
messages you first. Whereas usually if
you use the regular Claude, it never
messages you first. In the meantime, we
can see that the iOS app is downloaded.
So simply click on open and connect to
your anthropic account. We can now see
that our messages are already loaded and
these are the same messages that we see
right here on the desktop screen. And I
will show you how to use cloud duet in
just a second. But first I'm going to
send it a few prompts to be proactive
over the next few hours and days so that
I can test how proactive it really is.
And since I'm filming this duet video, I
want to see what other people are
talking about in the space. And I can
give it a simple request like every 2
hours until midnight tonight, check the
five most viewed YouTube videos about
claude duet. message me only if one of
them jumped a lot of views or if a new
cla datad video is taking off. Keep each
message to two lines and I can send this
off. I can also ask it to review my
YouTube channel regularly and see if any
videos stand out. And of course, I want
this to give me a daily brief of what
happened in AI today so that I'm
informed. And for this, I will say at
700 p.m. today, send me a short brief
with the three biggest AI stories since
this morning and which one would make
the best YouTube video and would help me
with my business. put the winner first
or I can just ask it to watch for the
newest AI model launches. Before I get
into the five things, here is what I
like. The setup only takes about two
minutes and it already knew my memory
and my connected apps. The design is
super clean and the channels and the
groups is actually smart for keeping
topics apart. Now, let me show you
exactly how it works and the five things
that you need to know about this. Now,
here are the five points about Duet that
are important to know before you use it.
The first thing to know about Duet is
that it's actually a separate app from
Claude. As you can see here on my left
hand side, this is my Claude desktop
app. And on the right hand side is my
Claude AI in the web app. And to access
Duet, it's actually a separate interface
from your Claude app. The usability is
also different. As you can see here, if
you're using cloud code, all of the
different projects are organized by
workstation. And if you create a new
chat, you can select which environment
you want this to run in. If you want
this to run on a folder that you already
have, or if you want to create a new
environment, or if you want to run this
in the cloud. In contrast to that,
Claude Duet kind of works like a slack
channel where you can create separate
channels or different groups. You can
select a new channel and call this your
social media channel and claude duet
will try to be helpful with regards to
anything social media related.
Alternatively, if you create a new group
and call this content research, then
within this group, you can create
different channels. So, as you can see
here, we have the social media or the AI
news channel and you can move your
channels into different groups. The
groups can interact with each other or
if you want to be completely wild, you
can just do everything in the everything
channel and this will have access to
everything. But this gets a little bit
chaotic and that actually brings me to
my first opinion and that is that I wish
that duet was all integrated into cloud
code or into the cloud code web app
rather than having a completely separate
interface. But that's just my personal
opinion. Let me know what you think in
the comments below. And the reason why I
think these two should actually be
within the same app because they're
using the same brains and I would have
loved to see Duet actually be a
coordinator of my chats within the
Claude Code app. To show you an example
of how both of these operate, I can ask
them the same question. Something along
the lines of what were the three biggest
AI launches this week and which one
should I make a YouTube video about?
Keep it short. And by the way, if you're
wondering what this dictation tool is
that I'm using, this is my own dictation
tool that I built. It's called
Rambleproof. You can check it out for
free in the link in the description.
Either way, let's send this off on the
lefthand side and in claude duet on the
right hand side. And we can actually see
that my claude code on the left hand
side produced an answer earlier than
claude duet did on the right hand side.
And that's because I'm operating out of
my own repository or my own personalized
agent and my second brain that I've
built particular for claude and for chat
GPT. And it knows my whole context and
it's actually able to produce something
that's way more tailored towards what
I'm doing in compared to Claude Duet.
And you can see that Claude Duet is
still running and it only just gave me
an answer. And it's been more than a
minute that it took the regular Claude
in the Claude app to give me an answer.
Nevertheless, the answers are
comparable. It recommends Gemini 4
Carbon, GPT 6.1 Terra, and Genie4. And
my own tailored agent recommended GPT
6.1 Terra, Gemini 4 Carbon, and Kimmy
K3.1 Pro. So, long story short, there's
two separate apps. Either if you're
using it on the computer or if you're
using it on mobile. And that brings me
to the second point. Claude Duet is
supposed to message you first. Coming
back to the example that we just went
through, the Claude app usually just
responds to requests or questions that I
ask. On the other hand, Claude Duet is
supposed to be more proactive. And as
you just saw in the video, when I set
this up yesterday, I asked it to be very
proactive and give me a bunch of
different things proactively. However,
if I scroll back through my
conversations, you can see all of the
things that I asked it to do
proactively. But throughout all of
yesterday and today, it only sent me a
few questions and it actually hasn't
messaged me since 9:00 a.m. this
morning. In the meantime, apps like
Metam Muse or Chachypt Dots has
constantly been monitoring my inbox and
giving me proactive things that I should
do based on my business or the emails or
notifications that I get. So, overall, I
think that Claude Duet is just a little
bit less extreme than the other apps.
And that can be good if you feel like
you're being spammed by these AI agents
that are trying to be too proactive.
However, ChachiPT dots and Metam Muse
just have a better balance of finding
the right level of proactivity and
actually recommending things that they
can help with versus just being
obnoxious. So, all I'm trying to say
here is that I think that Claude Duet
could be more proactive and message me
more or recommend more things that it
could do for me. The third thing that is
good to know is that it works with your
laptop closed. However, if you're
already a pro user of Claude, you know
that you can run Claude sessions from
your phone without having your laptop
open. So, in reality, this is actually
not the biggest selling point for me.
Currently, I'm just in my regular claude
session. And if you type forward/ remote
control, then you're able to access all
of this from your phone already. So, you
can just close your computer anyways.
And you don't need something like claw
duet to do work for you while you're not
on your computer. Plus, I've been
running my own Hermes and OpenClaw
agents. And the next video I'm working
on is actually how to set up your own
Claw Code personal assistant that runs
on top of Hermes and that is always on
by using your own personal VPS. So,
subscribe to this channel if you want to
see how to do that. And that brings me
to the fourth point, and that is the
Claude usage and the Claude plan. If
you're on the $200 a month plan, you
might actually not notice it as much.
But if we ask it something like, can you
search for how much of my plan usage
have you used with Claude Duet and what
is the equivalent price in API pricing?
So, we can ask it to see how much of its
plan it's used. And of course, it tells
me that it doesn't know. And we can also
not run the command usage or see exactly
what usage each chat used, which is
something that we can look up in our
clot app. So, I wish there was more
transparency to how much of the usage
this actually takes every single day,
especially with sessions that are always
supposed to be on. But to give you a
little proxy, I set up Claude Duet
yesterday. And since then, I think it
used about $10 of my Claude session
credits. So, even though I haven't used
it super heavily, this is using about
$10 a day of usage credits if you're
using this on the API plan. And I'm also
not sure why it's using my claw session
credits instead of my 5 hour limits or
my weekly limits. That's just another
thing that I wish they were more
transparent on. And that brings me to my
fifth point, and that is what I really
wish this was. And if you watch the
video until now, you're probably
thinking that I'm super negative on
Claude Duet or what Anthropic is
building. And that is really not the
case. I use Claude every single day and
it's my workhorse for all of the
businesses and apps that I'm building.
However, I've also built my own personal
assistance with Hermes, OpenClaw, and
I've used Cache PT dot as well as
Metamuse and things like Grogbot and I
think those solutions just have a better
use case. I wish that Claude Duet was
integrated directly into my Claude app
on my phone as well as on my computer.
And I wish that Claw Duet could steer my
different sessions on my local files
that I have on my computer or cloud runs
that I'm running online. And that's
because I have a lot of different skills
or files on my computer that I don't
have on the cloud or uploaded to Claude
Duet. So in reality, in the first day of
using it, it hasn't helped me be more
productive. I also wish that I could
select the model if it's using Claude
Sonet 55 or Claude Opus 55 or Haiku 55.
And I wish I could select the reasoning
level or have access to all of my other
sessions. So overall, I think this kind
of works more similarly to Claude
projects rather than taking true
advantage over the vast majority of
Claude sessions that I've used over the
last few years and really tapping into
their own ecosystem. Now the real
question is should you use it? If you
run your business from your phone and
live in your emails and your calendar,
then I say join the weight list.
However, if you already live in Claude
on your desktop like I do, in that case
I think you're not missing much and you
can keep using your regular Claude. But
I also know that Anthropic is shipping
like crazy. So, I wouldn't be surprised
if Claude Duet looks very different in
just a few weeks or months. So, in that
case, just check back once it can work
with your computer better. So, if anyone
from Enthropic is watching this and
wants to hear more about my opinions,
please feel free to reach out because I
have a lot of thoughts on how this could
be way more effective and help a lot of
people like me or other business
professionals that would love to take
full advantage of this powerful feature.
Either way, this video is not sponsored
by Claude or anyone. So, if you want to
see more like this, hit the subscribe
button, like the video if you like the
video, and check out my free dictation
tool down below. If you want to see the
next video on how to compare Hermes
Agent with Claude Duet, check it out
here or subscribe to the channel and be
the first one to see it when it comes
out. And if you subscribe, I'll see you
in the next one.
AI Samson
Latest Forget Nano Banana: This is FREE And Has No Restrictions
▶ Watch on YouTube
I found a new free AI image model with
virtually no restriction and I'm running
it locally on a MacBook with just 16 GB
of RAM. I'm going to show you what it
can do, push it to its absolute limits,
and walk you through installing it with
a single prompt. MOS image is a free 5
billion parameter image model. It's
released its open weights with the
Apache 2.0 model, meaning that you can
download it, run it, and sell what you
make. Now, according to their own
benchmark, they're second only to GPT
image on design tasks and ahead of Nano
Banana Pro. But let's take a look and
see for ourselves. So, I've taken the
exact same prompt and generated three
images using Moss image Quen and GPT
images 2.5.
I'm not going to tell you which is which
just yet. So, here are the three images
A, B, and C. Take a look and decide
which one you prefer and which one you
think was generated by the leading paid
model.
Okay, made your choice. Well, here's the
answer. Now, what's interesting here is
that it actually holds up pretty well. I
think still objectively I would pick GPT
Images 2.5 for detail, but it comes down
to minute differences. And I think this
highlights something really important.
When we're creating relatively
straightforward images, particularly
cinematic scenes, portraits, and
landscapes, the difference between a
small openweight model and some of the
most powerful paid alternatives, can be
surprisingly difficult to spot. For many
everyday creative tasks, you might find
that this free model is already capable
of producing exactly what you need. Moss
image is able to create highly realistic
images with virtually no restrictions.
Models hosted on online platforms do
impose their own content filters, but if
you download this and run yourself, you
can create a huge variety of different
content. Now, this model is handling a
diverse set of scenes particularly well.
Here we can see a game UI and even
looking into more specific genres, this
'90s style imagery is coming out. Now
this model also comprises excellent real
world knowledge. It's able to generate
images that look like real people
without any issue. Here you can see it's
able to create complex graphic design
combining both text and images together.
Now some of the cinematic images coming
out of this are quite remarkable. Now
these are all images taken from their
cherrypicked selection on their
announcement site. I'm going to show you
exactly what I got out with my own test.
So, first of all, I wanted to test it
across cinematic natural documentary
style image. And you can see here, we're
getting great individual elements of the
hairs finally rendered out. As you can
see, it is also handling landscapes.
Well, as for human realism, I am
impressed with the way that is able to
render out this individual. Now, as we
start to push this further and look at
more complex scenarios here, we can see
a number of different characters in the
background, and this is where we can
sometimes start to see things breaking,
but overall, it's working well. The
characters in the background are
performing logical actions, and the
whole piece feels coherent. How does it
handle text rendering? Here, I've asked
for some explicitly specific text, and
it outputed everything exactly as I
asked for it. But let's push this even
further and try it for prompt adherence.
And here we're looking for a specific
list of objects and making sure that
they are put in the exact relationship
which we're asking for. So we're looking
for a red ceramic mug with a handle
pointing left, a green apple, a stack of
exactly three hardback books and the
spines facing the camera and a clear
glass half filled with water. So let's
take a look. So unfortunately there are
a couple of issues here. Specifically
this book issue which is something I've
seen across many of my image model
tests. Firstly, we do not have three
books. We have four. And secondly, the
spines are not facing the camera.
Next up, I'm pushing this model even
further with the most difficult tests I
could devise. So, the first test is a
complex scene, the toy maker's workshop.
And we're looking for a photorealistic
scene with an extraordinary amount of
specific details added in. Things like a
ship in the bottle, four marionets on
strings, and a model biplane on the
floor, a curled up ginger cat asleep on
the rag rug, and a wooden train. But it
failed in two of these. First of all, I
asked for exactly seven paint brushes.
And here you can see that we have at
least eight. Now, one other issue with
this is you can see that the smaller
faces are starting to lose coherence and
looking quite demented. Next up, one of
the most challenging scenarios is to
have a large group of people with very
different requirements for each of them.
So here we're looking for three rows of
eight men in a soccer team, football
team. And you can see that we have 10
men across each row. And you can see
that the
definition in each of their faces is
really starting to be lost. Now, it does
seem to be suffering in group shots, but
one area where it is handling complex
situations very well are with hands.
Here we've asked for a very complex
poker scene. Now, in this, we've asked
for four different sets of hands, and
each pair of hands is being requested to
do something different, including
pushing chips into the center, holding
specific cards, and holding a glass of
whiskey. Now, there's a few things to
recognize here. One is that all of the
actions are being accurately mapped out.
And secondly, all of the hands look
anatomically correct. Now, I've
previously tested this prompt on some of
the leading models. And you can see here
that images 2.5 from GPT even struggled
with this prompt. Now, we'll do a full
breakdown comparing other models later
on in the video. Next up is reflections
because mirrors are incredibly hard to
get right to make sure that the physics
of light passing from one reflective
surface to another works seamlessly. As
you can see, there are a number of
challenges here that the AI model has
not been overcome. The reflections do
not work adequately. They do not make
sense. As you can see here that he has a
double-sided mirror and also it does
look as if the consistency in this
character's face switches in every
location. Beyond that, we have a
spelling mistake on the reflected word
in the mirror. It says baba instead of
barber. So for this, it's a real fail.
But one area where this model is
performing exceptionally well is with
text. And here is an example of looking
to create extremely dense text
rendering. So for the majority of the
text, it's able to render it legibly and
with sensical content. However, as we
get down into the main body of the
newspaper, it starts to disintegrate.
But what I found is that if you actually
specifically specify the exact text to
put in, it is much more likely to render
you out legible text. For example, here
with this graphic design piece, we
specified all of the text we put in and
there is not a single error. Now, as for
creating a complex UI design with
specific data across an infographic
visualization, again, it's doing a
moderately good job, but there are still
minor issues here in this model. I
specifically asked for there to be a dip
in July, and there is not. Also, the
months of the year are not correct at
all. As for testing challenging lighting
conditions,
it's able to create beautiful neon
reflections. However, there is still
this issue with smaller faces being
completely deformed. Now, as for
creating a realistic infographic with
elements that are perfectly created to
scale, it's able to input the correct
numbers, but the actual scale of the
objects is failing. Now, where this
model is working very well is with
graphic design scenarios. It's able to
create beautiful layouts and elegant
typography matched well with specific
imagery. Now, this model is working well
for simple scenarios, but when we really
push it to its limits, it breaks. For
example, here, if we're asking for
reverse text and a person putting their
hand up in the mirror, we can see we've
actually got a woman with six fingers.
Now, we've pushed this model through
some incredibly difficult tests, but I
want to try something a little more
practical. So, let's give Moss a real
creative challenge. I'm going to try to
create a professionallook advertisement
for a fictional product, complete with
the product itself, some compelling
typography, and a polished visual
composition. Here's our prompt, and this
is what we got on our first attempt.
Now, let's see if we can improve that by
upping the amount of steps we're using,
and being a little bit more specific
about the composition, the lighting, and
exactly what we want to appear in the
text. And here's our final
advertisement. Now, I think this
actually does a much more impressive job
than I imagined, specifically when we're
defining the exact text. It helps a lot.
Now, this model does have limitations,
but the reason why it's so exciting is
because it's incredibly small, and you
can run it entirely for free on your own
machine, and it has virtually no filters
on its content. So, let me show you just
how easy it is to set up on your own
computer. Now, with just one simple
prompt, you can install it on Mac. I
have not tested this on a PC, but I'll
also leave a prompt there that you can
try out to install it on your PC. Now,
for installing it on a Mac in Claude,
all you have to do is come into Claude
and paste in the prompt or go through
and make sure that you have the exact
requirements necessary. It is likely
that you will need 16 GB of memory for
this to run effectively. You can try it
on less, but it may well not run. And it
will ask you to give it access to some
folders and some terminal. Now, of
course, I advise you to consider whether
you want to do this. It is entirely at
your own risk and there are legitimate
risks of downloading and running these
third-party softwares on your computer.
But if you do agree and you do think
it's good something you want to try, you
can go ahead and press allow and give it
full permission. So here you can see we
have it now open in our browser and
we're using it to generate our own
images. You have the option to choose
your aspect ratio, define the size and
resolution.
You can also define the amount of steps
that you want when you create your
images. Now, this impacts how long it
takes, but also the quality. I can show
you here three different images. The
first is with three steps. This next
image took four steps. And then we have
high, which is a custom setting. So, I
put this up to 10. And this is what we
got out. Now, it exponentially increases
the amount of time. And also, based on
their own estimates, I've actually found
it to take much longer than what they
suggest here. Now, there's one really
important question we need to answer
here. Just how fast is this model
actually running on a normal laptop?
Because it's one thing to say that you
can run a 5 billion parameter image
model on a MacBook with just 16 GB of
RAM, but it's another thing entirely to
make it practical for everyday use. I'm
going to generate the exact same image
at three different quality settings, and
we'll time each one. First, with just
three steps, it took this long. Now,
increasing that to four steps, the time
increases, and we're looking at around
about this much. And finally, pushing
this up to 10 steps, it took much, much
longer. Now, this is where the trade-off
becomes really interesting.
We're getting these images without
paying for individual generations and
everything is running locally on my
computer. But of course, we're
sacrificing some speed compared to
generating images on powerful cloud
servers. So whether this is practical
really depends on how many images you're
creating, how quickly you need them, and
whether you need to be doing other tasks
on your computer at the same time. AI
tools can give you a great answer, but
then the work still ends up back on your
plate. This part of the video is
sponsored by Victor. [snorts]
He's an AI employee who works inside
Slack or Microsoft Teams and connects to
over 3,200 tools. Here's the use case. I
ask Victor what's holding up a project.
He brings the open tasks, owners, and
recent updates together so I can see
what needs attention. What I like is
being able to delegate repeatable work
where the team already communicates. He
only works in the tools you connect. So
nothing goes out unless you approve it.
Now you can go ahead and get $100 worth
of his work for free. You can have him
running in minutes. Hire Victor today
and my code AI Samson 100 and the link
are available in the description below.
And thanks to Victor for sponsoring this
segment of the video. Now, one of the
biggest selling points of Moss image is
that it's completely free to download
and run. But is it actually cheaper than
using one of the paid image generators?
Well, there are a few things to
consider. First of all, with a paid
image model, you're generally paying for
a subscription, credits, or individual
generations. And if you're creating
hundreds or even thousands of images,
those costs can start to add up. With
Moss image, once you've downloaded the
model, there's no subscription fee or
per image generation charge. You can
generate as many images as your hardware
can handle. Now, of course, in the
strictest sense, it's not free. You
still need a computer and the more
powerful your computer, the more
expensive it is, the more images you'll
be able to create more quickly. And of
course, you're also using electricity.
And as we've seen, generating images
locally can take considerably longer.
But overall, it will still be orders of
magnitude cheaper to run these locally.
But there's another benefit here which I
think is equally important, and that's
privacy and control. Because everything
is running on your own machine, you
don't have to send your prompts and
images to a third-party generation
service. And perhaps most importantly
for artists, you have much greater
control over the software you're using
without depending on a company
continuing to provide access to its
hosted model. So I think the real appeal
here isn't simply saving money. It's the
combination of cost, privacy, control,
and creative freedom that makes running
an openweight image model locally so
compelling.
But how does this model match up to the
other available AI image models? Well,
let's put it to the test. And we're
going to start off with the complex
poker hand test. Here we're looking at
four pairs of hands performing different
tasks. Now, this is Moss image, and it's
performed this very well. Now, this is
Flux 3 image Klein. And you can see
we're already starting to get a
disintegration on these cards here. The
woman is holding three cards, not two.
And here we have Quen image 2.1.
An issue here is that this woman has
only got one hand in frame. Now, if we
look more closely here at the version
coming out from GBT image 2.5, and you
can see that it does a good job.
However, you can be fooled by the
additional detail here because there is
this extra hand that is completely
nonsensical and placed out of the scene
instructions. Now, in this specific
test, Moss actually conforms most
closely to our prompt. But how does this
match up to one of the other leading
open- source models? Well, I pitted it
against Quen 2.1 in a number of
challenges. And we can take a look here
at how it handles a game sheet asset
creation. This is Moss image and this is
Quen. And you can see that the outputs
are comparable. I would marginally
prefer the detail insight of Quen here.
As for creating a comic book scene, both
of them perform this adequately well. I
would say that the outputs meet the
requirements of the prompt. The main
challenge would be down to personal
preference. Now, as for creating a
complex set of UI screens, both of these
had a lot of trouble with the smaller
text. Here on Quinn 2.1, also we have
the phone aspect ratios are rather
unusual. But when we're giving these two
open source models the ability to create
larger text and work on more simple
situations, they both perform very well.
And overall, I would say that the
aesthetic difference is that Quinn gives
a slightly more desaturated feel. It's
also got a little bit of a challenge
here with the proportion of the apron
looking rather small whereas the lumen
has a much more saturated look. Some of
the very small text in Lumen is also
misreed. Now if we just see where the
gaps are between these and the leading
paid models. This is the newspaper
prompt and the output here is from the
latest GPT image 2.5 Sunburst model
which ranks at the top of most AI image
leaderboards. And you can see that it's
able to create all of the text even at
the smallest sizes in perfect
legibility. Whereas with our free models
like Flux 2 and Quen image 2.1 and with
Moss image, we're unable to get this
resolution. Now again, if we look at a
UI dashboard concept from GBT image 2.5,
you can see we get much more sensical
data. Everything lines up. We're able to
request for specific data points on our
graph. Here we've asked for July to have
a small dip. And we compare that to just
how much all the other free models
struggled. that they've got nonsensical
months and they're unable to plot
accurate data onto your chart. But just
to show you where it does still hold up
and why it is impressive is in this
nature documentary. If I put these two
images side by side, can you tell
meaningfully there is a difference
between the quality in these models? And
this is GPT images 2.5 against Moss
image. Now, I would say that GPG image
2.5 is slightly sharper in places, and
I'd be interested to know which one you
preferred before the reveal. Let me know
in the comments.
Now, there are still instances where
even the leading AI image models are
struggling. If we look at the barberhop
situation where we had this complete
mess of scents from Moss image with
reflections going off in all sorts of
different directions. But we can also
see the output in GBT images 2.5.
Although we've got a much more detailed
scene, there are still issues. In this
reflection, there are two people having
their haircut. And here he's holding up
the mirror in the wrong direction. We've
also see that his arms are not holding
on to both sides of the mirror here in
this reflection where they evidently are
here. There is room for improvement. But
of course, where it smashes GPT images
2.5 out of the water is on restrictions.
Now, of course, one thing we're
particularly interested in is what we
can create. As artists is important to
have full range of expression for
everything that we might want to put
into our works, be it violence or
sensuality. So let's take a look at some
of my restriction tests. First of all, I
tested creating real trademarked brands
and making sure that we get accurate
representations of their branding. You
can see here that Moss adequately
outputed this Coca-Cola logo without any
issue. We're also asking for money to be
generated and we're getting realistic
money coming out. As for getting more
violent scenes,
I will have to blur this one out and
that's because of the restrictions put
upon me from the platform we are in. And
I can tell you that it is allowing
anything that is extremely brutal. We're
also able to get realistic political
protests, which is another area that
many of the most restricted models will
not allow us to create.
Now, if you want more details on the
exact restrictions on this model and
other ones, I've put together a handy
table, which I'll also link to in the
description below.
So, after putting Moss image through all
these tests, who do I actually think
should be using it? Well, first of all,
if you're an artist or creator who wants
to experiment with AI imagery without
paying for every generation, this is an
incredibly compelling option for
cinematic imagery, portraits,
landscapes, concept art, and even some
graphic design tasks. It's producing
results that can be remarkably close to
the leading paid models. And considering
that this is a 5 billion parameter model
that I've been able to run on a MacBook
with just 16 GB of RAM, that's genuinely
impressive. But there are some important
limitations, and I would not want to
gloss over these with a hyper train just
yet. If you're working on projects that
require perfectly accurate text, complex
layouts, precise numerical data, or
extremely detailed instructions, the
leading paid models still have a
significant advantage. But there's one
other group of people who I think will
find this particularly interesting, and
that's creators who value freedom and
control. Because with this model, you're
not relying on a hosted platform to
decide which creative ideas you're
allowed to explore. You can run it
locally. You can work with the open
weights and you have control over your
own creative workflow. Now, I don't
think Moss image replaces the best paid
image generators, particularly for
professional work, where precision is
essential, but I think it represents
something much more interesting. We're
reaching a point where genuinely capable
image generation is becoming accessible
to almost anyone with an ordinary
computer. And that means the barrier to
creating is getting lower and lower. So,
if you've got a compatible machine, I
think this is incredibly worth trying.
I've included the installation prompts
and all my tests in the description so
you can test it for yourself.
Now, if you want to turn your open-
source images into videos,
watch this video next about the best
open-source AI video model. But most of
all, thanks for watching, thanks for
being here, and I wish you a delightful
day.
Higgsfield AI
Latest Who Won $1,000,000? Higgsfield Global Film Festival Winners
▶ Watch on YouTube
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Planet AI
Latest World Leaders as Rockstars | Ai Generated
▶ Watch on YouTube
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AI with TechZnap
Latest I Tested Two Suno Rivals. Here’s My Pick
▶ Watch on YouTube
Three AI music tools,
one prompt, one set of lyrics, and
you're about to hear all three without
knowing which is which. Your job [music]
is to rank them from best to worst. Here
we go.
>> [music]
[music]
>> Drop your ranking in the comments, like
A, C, B, before you watch the reveal at
the end. And if you think you know which
tool made which, tell me that, too. Now,
[music]
why am I doing this? Because Suno
introduced download limits, which is
frustrating. On top of that, many users
aren't really happy with the new V6
model, and the older models everyone
loved are gone. So, the real question
is, can anything else match Suno's
quality? That's why today I'm testing
two popular alternatives, Mozart AI and
Melodity AI, against Suno. Two rounds,
no editing. Round one is an Afro House
track, and round two is a Halloween trap
prompt. In both, I'm judging three
things: vocal [music] strength, bass and
drum clarity, and whether the
arrangement keeps me interested. Round
one, Afro [music] House.
Let's start with Suno. I'm switching to
advanced. We have V6 selected. I already
have a short verse and chorus ready. I'm
pasting those into the lyrics box,
>> [music]
>> and I'll use these exact lyrics in the
other two tools as well. The words are
about getting lost in the music and
leaving everything else behind. So, I
want the production to support that
feeling. [music]
For the style, I'm asking for a melodic
Afro House at 122 BPM with a rolling
bassline and atmospheric kalimba with a
soulful female vocal. Basically, a
steady dance groove with warmth and
emotion where the voice has enough space
to come through. I'm leaving the
additional controls alone and clicking
create.
>> [music]
>> Here we are.
>> [singing]
[music]
[singing]
[music]
>> Vocals are powerful, drums have punch,
>> [music]
>> and it followed the prompt well. But,
listen to the chorus again.
>> [music and singing]
>> The [music] voice drops back midline.
That vocal dip and a slightly muddy mix
hold it back. Cymbals are also a bit
muffled. I'd like a bit more brightness
on them. Strong energy, but not clean.
Now, let's take those same inputs into
Mozart. I'm opening Vibe and pasting our
verse and chorus into the lyrics field.
Then, I'm adding the exact same style
prompt underneath. I'm keeping Haanz 2.0
selected and leaving the duration on
auto. No reference track or persona for
this test. So, let's click create. Let's
[music] hear it.
>> [music]
[music]
[music]
>> Very close to Suno, but cleaner. No
vocal dip here, although I do still wish
we had brighter cymbals. There's real
variation around the drops that keeps it
moving. Same lyrics, same prompt, and
Mozart holds up. Now, let's try Melody.
I'm switching modes from Agent to
Custom, so I can enter our lyrics and
style directly.
The music model here is Muraika V9.5.
I'm pasting in the same lyrics, adding
the Afro House style [music] prompt, and
hit create.
Let's see what Melody comes up with.
>> [music]
[music]
>> Simpler, but the sound isn't bad. The
clarity stands out. I can hear the
highs, the drums punch, and there's less
clutter. Where it falls behind is
variation. The arrangement stays basic
the whole way through. That could be
down to this one generation, so I won't
call it a tool failure. So, a quick
recap. Suno has power, but also has a
vocal dip. Mozart's version was cleaner
with more variation. Melody had good
clarity, but it was also the simplest
arrangement. By the way, if you're still
finding your way around Suno, we've put
together a free ebook called Suno
Create. It walks you through the create
page from your first [music] prompt to
remixing, editing, and understanding
your rights to the songs you create. So,
you've got a guide to refer to while you
experiment. It's book one in our Suno
series with next books on Suno Studio
and Suno prompting to follow. You can
grab your free copy at
aiwithtextsnap.com.
The link is in the description. Now, the
Halloween test.
This time, I'm going with just a
description and letting the tools
generate the lyrics. I'm asking for a
spooky Halloween trap, whispered female
vocals, and a catchy hook about ghosts
and shadows. For the music, I want a
creepy toy piano, gothic choir, deep 808
bass, and horror [music] sound effects
at 90 bpm. The piano and choir should
create that unsettling atmosphere, while
the bass and drums keep the track
moving. In Suno, I'm switching to
simple, and I'm going to paste that
prompt in the description. Let's hit
create. [music]
For Mozart, if you leave the lyrics
section empty, it will return an
instrumental. That's not what I want, so
I'm opening lyrics co-writer, and I'm
going to ask for lyrics for a spooky
Halloween trap song. Once the lyrics are
ready, I'll add our full Halloween style
prompt underneath and generate with Hans
2.0.
>> [music]
>> In Melody, since I don't have lyrics,
this time I'm entering the same prompt
in agent mode. This gives me three
concepts, each with its own lyrics and
style direction. Let's go with concept
B, ghost mode. As you can see, this
concept has changed our requested 90 bpm
tempo to 120 instead, and even directs
the style more towards TikTok [music]
trap. So, we're starting from the same
brief, but the agent is changing the
final direction.
>> [music]
>> So, in case you were looking to generate
a very specific vision you had in mind,
Melody agent mode might not be the way
to go there. Anyways, [music] we have
our concept, let's hit create.
Okay, so let's compare the results. For
this round, I'm listening for the
Halloween atmosphere, clean production,
and whether it has enough variation to
keep the song interesting. Let's start
with Suno's Ghosts in the Corners.
>> Ghosts in the corners, shadows on the
wall. If you hear them calling, don't
answer at
all.
>> [music]
>> Round and round the old house feeding
the hall.
Ghosts [music] in the corners,
shadows standing tall.
>> Spooky, clean, exactly what I expected.
Now, let's hear Mozart's Halloween
version.
>> Black cat on the fence, [music] street
knocks, no kiss, candy bowl tipped over,
wet prints by the steps, mask [music] in
the hallway, small too long, [singing]
phone keeps ringing, [music] nobody
talks.
Trick or treat,
don't come near.
>> Close to Suno in quality, but I actually
prefer the vibe here. Now, let's hear
Melody's one.
>> Ghost, ghost, I'm the ghost you know.
Shadows move [music] when I say go.
>> [music]
>> Black was quick, [music] black down your
street, something in the dark keeps
stealing my beat. The house keys with
the cook a little rhyme, I turn back,
they stop on time. Print on the glass,
but
>> this feels more basic and repetitive.
There isn't much variation, so it
doesn't hold my attention.
>> [music]
>> Part of that may be because the agent
changed the song direction, but you can
always try another concept or adjust the
direction to regenerate, which might
give you a better result. Time for the
reveal. Track A was Melody. Track B was
Suno. Track C was Mozart. Now, compare
that to your ranking.
>> [music]
>> Did you put Mozart on top like I did?
Tell me in the comments.
Before we wrap up, let's quickly look at
the pricing. Here's Suno's pricing page.
>> [music]
>> Pro plan at $10 per month includes 20
song downloads a month, while $30
premier includes 60 downloads. You can
generate as you can with your credits,
but downloads are limited. Now, Mozart.
>> [music]
>> One thing that stands out here is studio
access, which is available even on the
free plan. [music] And right now, they
are offering a huge discount for
subscriptions. And here's Melody's
pricing page. Just make sure you're
comparing the same billing period
because an annual plan's monthly price
means paying for the year. So, after
all, would I consider these as
alternatives to Suno? So, here's the
scorecard. Afro House goes to Mozart for
the cleanest result. Halloween goes to
Mozart for the better vibe. Melody is
clear but simple in both. Suno is still
strong, but the download limit is the
problem. Mozart is my top alternative.
One fair warning, I used the simplest
workflow on each tool. And Suno could
give a better result on another
generation.
>> [music]
>> Custom settings could change everything.
If I had to pick just one tool, I'd go
with Mozart. Links to all the tools are
in the description. And if you know
someone who is looking for an
alternative to Suno, is stuck with those
limits, or is just starting out with AI
music, share this video with them.
>> [music]
>> It could save them a lot of trial and
error. Thanks for watching. See you in
the next one.
Riley Brown
Latest ChatGPT Just Changed A LOT AGAIN (Here’s What’s New)
▶ Watch on YouTube
OpenAI made two huge updates over the
past few days. Not only can you text
your dot, which allows you to fully
control Codex from iMessage, OpenAI also
made huge changes to your Chat GPT
subscription, which everyone is talking
about. But way more happened this week
in the world of AI agents, including
Siri's biggest update ever for most
iPhone users, Grok bot got a ton of new
updates, and Anthropic is widening
access to their new Duet platform, and
they released some information about
their IPO. So, the first weekly agent
update this week is that you can now
text your dot. So, now on Chat GPT, if
you navigate in the top to your dot,
you'll see whatever you named your dot,
which is your own personal agent. Now,
they added a new feature if you click
directly on your dot's icon. Let's go
ahead and do it right now. You can see
here it says set up texting. So, I'm
going to hit set up texting, and now it
says set up texting get started. We're
going to click get started. I'm going to
put in my phone number secretly, and now
it sent me this six-digit code. I'm
going to click on it, hit verify, and
now I can press open messages. And here,
it auto-loads a message called "Hey
dot", and I just sent a message to my
dot, and it just read the message. And
there you go. "Hey Riley, same dot now
in your texts. Send me a video idea or
link when you're out and we can work
through the hook right here." So, it has
my contacts already. "What plugins or
connectors have we set up that you have
access to right here?" And now you can
see that my dot is typing.
Now it left this
little eyeballs here. And there you go.
And so, all of the connections that I've
set up inside my Chat GPT desktop app, I
can use directly from iMessage, which is
awesome. And what's cool about dot is
you can create routines or automations.
You can say, "Every morning at 9:00
a.m., I want you to check my email and
give me a summary. Every day at 2:00
p.m., I want you to check AI news and
send it to me. Well, now you can
distinguish between the channels it
messages you through. So, I can say
something like this. Hey, everyday at
5:30 I want you to do like a little
recap for me and I want you to send me a
message on text message. I want that to
be over text. So, I can send this to my
dot and it just said, "All set up a
short daily recap by text at 5:30 p.m."
And I'm just as a test, "Hey, can you
please just say hello, this is dot from
the computer." Send that to my iMessage
so I know it works. I can kind of send
things to different channels.
And so, let's see. I just got this
message, "Hello, this is dot from the
computer." So, now you have dot in
different channels, which is super
useful because sometimes you're only on
your phone, you don't want to get a a
message over the ChatGPT app. Maybe you
have a really urgent email thread and
you could just tell your dot, "Hey, if
something happens in this thread, I need
to know about it. Please text me." And
then of course, I can fully control
Codex and what I can do. Look at this.
So, I'm going to press this. Hey buddy,
I need you to please spin up a Codex
session which just updates, make a
slight change to my landing page um on
Agent Native and just kind of clean it
up and just make some minor tweaks to to
clean up the design and then push your
changes, please. This should be done on
a local Codex session, please. So, look
at this. I can send voice messages to my
dot and then it will spin up a Codex
session and handle the task. You can do
this from my message, which is really
cool. But, this isn't the only update
from OpenAI that many people are talking
about. There's also some huge new
updates to the OpenAI or ChatGPT plan.
So, here's the announcement from Tibo,
"We are doubling all usage limits for
all pro 100, 200, and 500 tier plans and
business premium effective today. We
heard your kind feedback and won't be
reducing usage limits for pro 200, so
your work and Codex usage will stay the
same." And previously, OpenAI had made
some announcement that made people
upset. So, basically, the 20X Plus
became 10X Plus, and then they basically
reversed it now. So, it's back to the
original 20X Plus. And you can pause the
video right now to get an idea of like
what each plan is at compared to what it
was before September 29th, but people
seem to be much happier now with the
plans, and in some cases, it's actually
more than it was before. Like, the $100
per month plan now has 10X Plus, where
it originally had 5X the Plus plan. Long
story short, more Codex usage, more
ChatGPT usage, and more dot usage. For
the next update this week for the world
of AI agents is really underrated, and
no one is talking about it. Siri AI is
in beta, and you can download it right
now. I'll show you how. Before I show
you how, let me just show you how this
works. So, I'm here using my iPhone, and
if I hold the Siri button. Hey, can you
please search the internet and tell me a
little bit about Riley Brown's latest
videos? And it now actually has an AI
model built in, and we can expand it.
And now it's just like chatting with
some AI model. They don't tell us what
AI model. That's not really Apple's
style. They're just It's Apple
intelligence. Can you please summarize
the things we've been talking about the
past few days?
>> Over the past few days, we have
discussed several topics, including
Riley Brown. We talked about your
background as an AI educator and content
creator. Your latest videos regarding
OpenAI's Codex and the Blue app, and
your role in Fiber Code.
>> And now, it's not just talking to Siri.
There's actually a dedicated Siri app.
So, if you search for Siri on your
phone, you can click Siri, and now we
have recent conversations. In order set
this up, you should go to settings on
your iPhone. You're going to do is
you're going to type in update, and
you're going to click on software
update. Here, what you will do is you
will click on beta updates. It'll show
you if you can update your Siri to the
latest version, but you do need to be on
iOS 27 developer beta, and then you
would need to enable the Siri beta. And
so, Apple is releasing something called
App Intents, or they already released
it, and you can basically, when you're
developing an app, you can make actions
accessible from Siri. And so, I can do
some actions on my phone. Just a quick
example, just a simple one.
Hey, open the Claude app for me, please.
So, it opened the Claude app, that's
nothing crazy. Type in, "Please, based
on your memory of me, what are my
greatest strengths?"
Okay. [snorts]
Well, it's not super insane right now.
You can just do very simple things with
Siri, but it's starting to become more
intelligent. And with so much
competition going on in the like
personal agent space, there's no one set
up better than Apple. And so, if they
can get this right, and you can just
fully control your phone with Siri, and
then hopefully your computer with Siri,
it'll get really interesting. And so, I
just wanted to put this on your radar,
because it is getting smarter. And so,
the next two things I want to talk about
are personal context, as well as
on-screen awareness. And so, if we go to
our phone right here, it actually sees
everything on my screen. So, I can use
Siri. Hey, look at this on my screen.
Can you please do a little research on
this? And look, so it has that on-screen
on-screen awareness, which is really
interesting. And then you can do a
follow-up question. And this is pretty
useful. This one's not crazy, but I
actually found this to be useful
yesterday. Hey, there's like an app,
it's like love-themed, it allows you to
build apps with AI. Can you open it?
And there you go. It opened the Lovable
app here. So, we're just starting to see
Siri get a little bit smarter, which is
useful across all of your Apple
products, and I'll be covering this as
it gets better. I hope it gets a lot
better. Okay, so now it's time to move
to Gemini. So, yesterday they announced
a new model called Gemini for Carbon.
This comes 2 weeks after Gemini for
Argon, which in my opinion was a huge
disappointment despite having really
good benchmarks. And so yesterday,
Sundar said, "I did say we'd be
releasing our models periodically,
introducing Gemini 4 Carbon, our next
frontier model." Now, when you look at
these model cards, you will see, "Oh my
god, it is better than Claude Opus at
every category except for one. It is
better than GPT-6 Astra at every
category except for one." And remember,
they released their model card for
Gemini 4 Argon, and look, it looks very
similar. By looking at this, you will
see that it is better than Opus at all
but two categories. And so Gemini 4
Argon is the smaller of the model,
Carbon is the one that's coming out soon
that's bigger, and this one appears to
be better. I haven't met a single person
who seriously uses AI who thinks that
Gemini 4 Argon is better than Claude
Opus 5.5 at anything, anything at all.
And so that is why I I am continuing to
be skeptical about the upcoming release
by Google for Gemini 4 Carbon. And they
released this model on days that they
released their earnings, and you know,
they're down 13% from before it dropped.
So investors are not super bullish on
this new model, either. And so what you
need to know is it is a new model, it is
their biggest model yet, but their
previous model was incredibly
underwhelming, and I really genuinely
hope this is good. Google, if you're
watching, I hope this model is great,
but I'm not sold yet. Okay, so now I
want to talk about Grok Bot because they
released some new updates. Now, I am not
going to go super in-depth on the Grok
Bot platform because you know who does
that? Matt Palmer.
I highly recommend following Matt Palmer
to stay up to date on all of the Grok
Bot updates, but basically, as a quick
rapid-fire overview, they released pages
in Grok Bot, so this is similar to GPT
space or Claude artifacts. They also
released their own password vault that
is separate than one password, but you
can add passwords directly into Grok bot
and it can use them to sign into things.
They have more Apple integration, so now
you can ask Grok bot about where you are
cuz it's connected to your location on
Apple. You can connect it to your native
calendar app, which is really cool. Grok
bot can also make videos much better
now. They made some improvements there.
And those were the most notable in my
opinion. Okay, moving on to the world of
Anthropic. So Anthropic is rolling out
duet. This is their agent platform. Open
AI has dots, Grok or SpaceX has Grok
bot, Meta has Muse, and Anthropic now
has Claude duet. And by the way, you see
this presentation? I planned this out
all directly inside Claude duet. And it
is honestly very fun to use. Now, I've
been very vocal about how the best
Claude feature is Claude projects. And
Claude projects, ironically, I named my
Claude project duet because it's a very
similar app. You know, it's very similar
except in Claude duet, I can spin up
local Claude code sessions, which is
incredible. It's like a non-negotiable
for me with these agent platforms now.
The same way that dots can spin up a
local code act session on projects, I
can spin up a local Claude code session.
And so I was a little upset vocally on
Twitter about how I was disappointed
that on Claude duet, you cannot spin up
a local Claude code session. Luckily,
being vocal on Twitter has its benefits
because I tweeted here about my
annoyances with Claude duet, and this
guy Gabe Molloy from Anthropic said
really appreciate the feedback, we're
working on remote control and local Mac
access. More to come on that soon. They
also said they only use Opus 5.5. I said
it feels like Opus 5.5 light. So I think
that this might just be an error in
their system prompt for Claude duet, but
I anticipate if they are using Opus 5.5,
this is going to get better over the
next few weeks. And so if they add local
Claude code access, I will go back and I
will be leaving Claude projects and I
will basically spend all my time in
Claude Duet because it is your agent
that lives 24/7 and it will be able to
use Claude code. And one of the main
reasons I like Claude Duet is they have
these channels over here. So, instead of
having different agents, you just kind
of have different channels. I have an
entire video on Claude Duet and that can
be found right here. I made it 6 days
ago. So, if you want a full video on
Claude Duet, go ahead and watch that
video. And then the final update to that
I wanted to include because I think it
has big implications for our future of
using agents and that is they have an
IPO coming up and they released a new
document called the S1, which is this
giant report that you have to create
before you go public with all of the
company's data and everything. Oh, by
the way, I created this on uh Claude
Duet from my phone, which is pretty
cool. The most interesting slide to me
and like it went through all their
revenue. Their revenue numbers are just
insane. Their one thing that I want to
talk about is their revenue retention.
You know, their revenue retention is
900%. So, if a customer spends $1 a year
earlier, the same customer is spending
$9
and what came through to me is how
sticky of a product this is. Their
products have been since they released
Claude code and I'm starting to realize
that like the model is just most of the
importance. They have consistently had
the best model over the past 2 years and
this has been the cause of all of their
growth, in my opinion. And they are just
so locked in and focused on creating the
best model and it shows in the S1. So, I
highly recommend looking at the S1 or
getting AI to create a document and I
will link this in the description if you
want to check out all of this
information on the Claude S1 because
they're about to go public and you can
think about investing if you want. I'm
not endorsing it as an investment. I
don't do anything like that. And then
finally, we're going to finish off with
some negativity. I don't like to make
this channel about the negatives. I
think there's plenty of people doing
that. There's a lot of fear-mongering
going on, but I do want to flag this as
an update in the world of agents because
a lot of the work that companies are
doing, especially the repetitive work,
starting to be replaced by agentic
workflows. And there seems to be the
beginning of another round of mass
layoffs. And I predict that like if the
economy starts to contract a little bit
and other companies like Microsoft are
starting to lay off a ton of people, I
think a bunch of companies could be
laying off people, especially if they're
in high-risk jobs, which I'll get to in
just a second. But what happened was is
Microsoft made an announcement and they
basically gave 60,000 people a voluntary
exit on October 26th, which is about 27%
of Microsoft, which is truly insane.
Which means you can leave, you can take
this package, we'll pay you this really
nice severance package if you leave
voluntarily. They're basically doing a
pre-layoff, which is very scary position
to be in as an employee. And the most
interesting part were the job types. lot
of software engineering jobs, a lot of
finance jobs, HR and recruiting and
operation-based jobs, customer support,
and writers. People who are writing
documentation, doing summarizing,
translation, etc. These were the top
jobs that are being offered this
voluntary exit. And so these are a lot
of the things that AI is going to get
really good at. And so Microsoft
internally is getting ready to just
implement agents all over their
business. And so the people who are
being replaced are you know, there's
going to be people that come into the
company after these people leave and
those are going to be the people who
truly understand how agents work and
basically can look at an entire
department within Microsoft and think,
"Okay, how do we use agents to
accomplish all the tasks that we can?"
And I think these teams are going to be
bigger than people think. It's just kind
of a shift from people who do manual
work that include a lot of these things
to a team of people who set up agents to
get everything done. And so yes, in
aggregate there will be a job loss, but
I think there's a ton of opportunity for
people who want to go into these
companies and implement agents. And you
need a lot of people to manage these
agents to make sure that they're doing
the right thing to add different agentic
workflows to improve the efficiency of
things. And so, there's a lot of
opportunity on the other side of a lot
of people unfortunately losing their
job. And so, I'll be covering this a lot
more going forward like what the actual
opportunities are in the job market for
implementing agents into companies. It's
one of my biggest passions right now.
I'm working with some big companies
right now on how to implement agents and
there's so much demand for people who
truly understand these workflows and
I'll be talking about it a lot in the
future. So, thank you guys so much for
watching. This was an update. Please
subscribe. Please like. I love you
forever. I'll see you here in the next
The AI Daily Brief
Latest How the Most AI Pilled Company in the World Works
▶ Watch on YouTube
Imagine that your company was so
AI-native that agents were doing
basically everything other than setting
long-term vision and direction. We're
talking spending 10 times the amount on
compute and AI that you are on salaries,
and agentic fleets that are able to push
77,000 changes a month. That is the
actual story of one company who has
recently shared their playbook for how
to become truly AI-native. On today's
episode, we are digging into those 2
years of hard-won knowledge and asking
how it can apply to lots of other types
of companies as well.
The AI Daily Brief is a daily podcast
and video about the most important news
and discussions in AI.
All right, friends. Quick announcements
before we dive in. First of all, thank
you to today's sponsors, KPMG, CData,
Granola, and Blitzcy. To get an ad-free
version of the show, go to
patreon.com/aidailybrief,
or you can subscribe on Apple Podcasts.
To learn more about sponsoring the show,
send us a note at
sponsors@aidailybrief.ai.
And finally today, if you haven't had a
chance to yet, check out my new podcast,
How We Got Here. It is a 1-hour deep
dive that goes way farther and deeper
for exploring modern trends than I have
room to on this show. The first episode
was about how tech lost America, the
15-year decline in trust that now sets
up how the AI industry interfaces with
society. And in a couple days, I'll put
out episode two, which is about how we
made the wrong things cheap. You can
find that on any of your podcast apps or
YouTube, or go to howwegothere.com.
Welcome back to the AI Daily Brief
Headlines Edition, all the daily AI news
you need in around 5 minutes. We've got
a really interesting one to kick us off.
An AI startup is trying to buy a fallen
white shoe law firm out of bankruptcy.
Earlier this week, 95-year-old law firm
Weil, Gotshal & Manges collapsed and
filed for Chapter 11 bankruptcy
protection. They were one of the more
storied law firms on Wall Street, among
the top 20 firms in the country, and
famously handling the bankruptcies of
Lehman Brothers and Enron. And while
it's tempting to read an AI disruption
story into their collapse, that just
doesn't seem to be the case. The New
York Times write-up instead blamed,
quote, "an exodus of high-profile
lawyers, a failed succession plan, and a
scuttled deal to merge with a rival
firm." In other words, yes, there has
been pressure on Big Law to adopt AI and
pass the savings onto their large
corporate customers, but that is not the
core story in this particular case.
Which doesn't mean that it doesn't have
implications and hints to show us where
things are going for legal AI.
Because the information reports that
legal AI startup Crosby has submitted a
letter of intent to purchase some of
Weil's assets out of bankruptcy,
including the trademark and brand, as
well as their internal data. Sources
said that Crosby also hopes to hire some
of Weil's 1,200 lawyers. The reporting
says it's unclear whether any other
bidder has emerged for the fallen legal
giant, which makes a lot of sense for
anyone familiar with Big Law.
Conventional wisdom is that law firms
have approximately zero equity value of
their own. All of the value is
concentrated in the partners, frequently
colloquially known as rainmakers who
bring in all of the fees. Once those
rainmakers walk, which is what happened
with Weil, a law firm is just an office
building with a bunch of very expensive
support staff. That's what makes this
bid from Crosby so interesting. Over the
past year, there's been a booming
business for data brokers who sell a
variety of training data to AI startups
for training agents. Weil's corporate
records, which would have historically
been valued at zero, could be worth tens
of millions of dollars to the right
buyer. Meanwhile, Crosby itself is still
relatively small, last valued at $400
million and employing around 50 lawyers.
Unlike other legal AI startups, Crosby
operates as an AI-enhanced law firm with
their own clients, rather than selling
their tools to other firms. That said,
they're backed by Sequoia, Bain Capital,
Lux Capital, and Index Ventures, so
could have deep enough pockets, or at
least enough access to capital to make
this deal work.
If the play works out, Crosby could have
the top quality data and brand required
to make a run at building the first
agentic white-shoe law firm. And just to
be super clear about what they'd be
buying here, this isn't about Weil
selling private client records, as that
would be highly illegal. But law firms
have an archive of precedent documents,
contract templates, and workflows that
provide a full playbook for completing
legal work. In the case of Weil, this is
a highly specialized category of legal
work in bankruptcy law for large
corporates. The work is extremely
expensive as only a small handful of top
firms have the institutional knowledge
to complete it. Harney K, a lawyer
working on AI tools for distressed
credit and restructuring, clocked this
opportunity early, commenting on
Wednesday, "If Wile truly enters wind
down, its data would be a seminal buy
for an AI for law workflow startup,
Harvey, Lagore, etc., and exceptionally
valuable for restructuring and
distressed workflows. There is a lot of
data at 100-year-old firms like these,
institutional knowledge, workflows,
precedents, and proprietary data that
don't appear valuable on the surface,
but could be extremely valuable to an AI
startup in RL training." She noted that
Google recently bid $10 million for the
operational data from Spirit Airlines,
which wouldn't be anywhere near as
specialized as Wile's data.
After news broke about Crosby's bid on
Thursday, Harneet added, "The AI-native
law firm is about to become just a law
firm." Not everyone agrees though. Ryan
Walker, the CEO of Gen Legal, wrote, "We
looked at this and passed. The data
belongs to the clients and is not
acquirable. The talent who does the work
has already left. Instead, we're
interviewing Wile attorneys who want to
work with the best engineers in legal
tech to redefine their practice. If
Crosby goes through with this purchase,
it will be a huge and unprecedented bet
on the agentic firm."
Certainly, their investors seem to be on
board, with Josh Wolfe from Lux Capital
commenting, "Wow, Lux family company
Crosby are playing to win." And Dick
Costolo from Index adding, "Master
stroke from our portfolio company Crosby
legal."
Next up, we move over to markets, where
the cracks are spreading in the AI
trade, or at least a clear map of the
disagreements between the hyperscalers
and investors. Amazon reported 39%
annualized growth for AWS, their highest
cloud growth in almost 5 years. However,
overall revenue growth came in at 12%
with only $20.7 billion in net income,
both of which missed Wall Street
forecasts. Meanwhile, Intel's earnings
report included data center growth of
78% and although the company's overall
revenue grew in line with expectations
at 21%, they forecast a growth slowdown
and worsening profit margin due to
slowing consumer demand. Amazon stock
was down 6% in after-hours trading,
while Intel crashed by by
That added to a pretty miserable daytime
session for tech, which included a 12%
drawdown for Google, which lost half a
trillion in market cap, and a 1.4% drop
for the Nasdaq index overall. Reports
from all three companies seem to be
telling the same story. AI-related
revenues are still surging. Legacy
businesses, though, are facing
slowdowns. That is a big problem, as
their AI businesses are still relatively
small, meaning the legacy businesses are
subsidizing this AI buildout. Amazon,
for example, is now cash-flow negative
to the tune of 42.4 billion over the
past 12 months, while Intel's
chip-making foundry division is growing
at a 58% pace, while making a $1.9
billion operating loss for the quarter.
In normal times, these kinds of results
could be a sign of an economic slowdown
in the consumer sector, particularly
with Amazon's retail business and
Google's advertising business showing
the most weakness. But, of course,
because we're in the middle of the AI
boom, the market pullback is going to be
read as the start of an AI bubble burst.
That narrative isn't in the financial
reports, with AI-related revenue growth
still red hot, but you can bet that
narrative will find its way into the
financial press if tech stocks continue
to slide.
Overall, tech companies seem to be in a
very difficult position as we head into
the end of the year. Their AI businesses
are growing incredibly quickly, and that
growth supports further investment.
During the earnings call, Amazon CEO
Andy Jassy said, "We believe that AWS
can grow north of 40% in each of 2027
and 2028, and be a trillion-dollar
revenue business in the next 5 to 10
years." However, the AI businesses are
not yet big enough to sustain their own
buildout and carry corporate earnings.
If the legacy businesses in tech
continue to falter, it will put even
more pressure on AI financing. And
ultimately, whether the strain on AI
financing comes because of people being
skeptical of the AI trade, or because of
weakness in the broader economy, the net
result could be the same.
Analyst Andreas Steno Larsen summed up a
fascinating dynamic happening right now.
He wrote, "Mag sevens are not budging.
They keep spending despite markets
disliking it. One of the fiercest
battles between capital market investors
and executives of the tech companies I
can recall."
Next up, President Trump's use of Grok
is back in the news. Democrat leaders
are demanding chatbot logs to be
preserved for future investigations.
That demand is informed by a Time
magazine profile earlier this month,
which mentioned that the president
sought advice from Grok on the
implications if he ordered the forceful
removal of Venezuelan President Nicolás
Maduro. According to officials, the
piece read, "Trump came away thinking
Grok was ingenious."
A letter to the president earlier this
week from Representatives Raskin and
Garcia began, "We are writing to ask
whether you have actually been
soliciting advice from Elon Musk's AI
chatbot, Grok, in order to help you
carry out your official duties as
president. If so," the letter asserted,
"all chatbot logs are considered the
property of the United States and must
be preserved for posterity." Raskin and
Garcia are the ranking members of the
House Judiciary and Oversight
Committees, respectively. With the
midterms looking pretty ugly for the
GOP, especially in the House, Raskin and
Garcia could become chairs of their
committees. Beyond the evidentiary
importance of the president's chatbot
sessions, Raskin and Garcia said that
the entire thing was, in their words,
"deeply troubling." They wrote, "You
consulted Grok, but not Congress, on
your military deployment to Venezuela,
introducing into American foreign policy
decision-making a technology that is
highly manipulable and demonstrably
error-prone."
To the extent any of your
administration's myriad blunders, such
as launching a war on Iran, are
attributable to overreliance on AI, the
American public deserves to know what
advice was rendered, and records of that
advice must be preserved. In response to
Politico, an administration spokesperson
said, "The White House preserves all
required records in accordance with the
law."
One quick product flag. If you've ever
listened to any of my Operators Cut
style episode, you will have heard me be
a huge proponent of voice input for AI.
And basically, at this point, I am
pretty much only talking to AI rather
than typing. And there is now a new
player in that space, with Granola
launching a new dictation feature,
allowing users to let Granola type for
them in any app. Granola says the
feature is free and unlimited, and it's
now live on Mac and coming soon for iOS
and Windows. I think that this sort of
voice engagement with AI is just a
quintessential part of the shift, and so
I'd highly encourage you, whatever tool
you choose, to go and try it sooner
rather than later.
Lastly today, a bit of a wild story from
the New York Times. The paper of record
is claiming that Nvidia CEO Jensen Huang
was the target of Chinese spies. The
article claims that a top executive at a
Singapore-based data center company, who
was actually a Chinese asset, developed
a close relationship with Huang. The
reporting centers on an intelligence
briefing delivered to President Trump
around a year ago involving Alice Huang,
an executive at a company called
Megaspeed. Alice had been under
surveillance by US intelligence under
suspicion of funneling AI chips to China
and information to handlers in Beijing.
The surveillance revealed that Alice had
what sources called a close relationship
with Jensen, opening the possibility
that she was passing along information
about Nvidia to Beijing. Sources
speculated that that could include
Trump's thinking on export controls,
which Jensen is presumed to have some
knowledge of. After receiving the
briefing, the president reportedly took
no action. Now, the reporting is vague
in places, as you might expect when
reporting on intelligence matters, but
it's notable that surveillance of Alice
Huang is ongoing, implying that sources
saw fit to take the information public
and burn an active operation. The
article also states that Jensen did not
receive a defensive briefing, a warning
sometimes given to targets of foreign
espionage. That could mean that Jensen
was unwittingly being used to gather
more information, or maybe even
suspected of dual loyalties. An Nvidia
spokesperson said that the company is,
quote, "confident that if the US
government believes that any person is a
threat to American industry, it would
let us know." They also argued that chip
diversion claims against Megaspeed were,
quote, "thoroughly investigated and
debunked last year." Furthermore, they
added that customers like Megaspeed,
quote, "receive ordinary business
information, not sensitive Nvidia trade
secrets, and zero information related to
national security." Megaspeed, for their
part, said that they are taking the
claims extremely seriously and have
retained outside counsel to conduct an
investigation and are committed to
cooperating with the US government.
However, they added that the company,
quote, "cannot respond to a media trial
and welcomes formal evidence-based
investigation."
Now, on the one hand, this is exactly
the type of circumstance where it would
be very easy for our imaginations to get
ahead of reality, especially when the
reporting that we have is inherently
limited. On the flip side, however, it
is the New York Times who's doing the
reporting, not some random poster on X.
Whatever the truth to it, the fact that
it got Laura Loomer and Elizabeth Warren
on the same side of an issue is
impressive in in itself.
That, however, is going to do it for the
headlines. Next up, the main episode.
A new study from KPMG and the University
of Texas at Austin found that when
people work with AI, similar skills
don't guarantee similar outcomes.
Researchers studied more than 500 early
career professionals and found that the
best performers consistently amplified
the value of AI by guiding, evaluating,
and refining its outputs. These top
performers, called AI amplifiers,
weren't defined by what they knew alone,
but by how they worked with AI. Learn
more about what separates AI amplifiers
from everyone else at
kpmg.com/us/aiamplifiers.
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You're in back-to-back meetings all day.
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Welcome back to the AI Daily Brief.
There are a lot of companies that talk
about their AI transformation or
becoming AI native. And yet, most of
them, most of us, I should say, cuz I
consider what we do at AIDB and Super
Intelligent, and now how we got here is
all part of this, are both using AI to
do the same stuff we've always done, but
a lot faster and better, and also
perhaps increasingly figuring out new
things that we couldn't do before. But
the output in products remain fairly
similar. The org structure, although
pulled and pushed and twisted in new
ways, still would be recognizable to
someone from 20 years ago.
But what happens when you forget all the
old rules of building a startup, take
the AI pill, and go completely all in on
building with agents?
That's what Jacob Sandbury did with his
company, Spawn. Over the past 2 years,
he painstakingly figured out how to
build a radically AI-first gaming
startup. After a lot of trial and error,
his 10-man team is now shipping an
impressive product built on a huge
agentic stack. And this week, Jacob
shared his playbook in a blog post
entitled how I built the most AI built
company in the world. Now, before we get
into it, a brief explanation of what the
product is. Spawn is a massively
multiplayer game creation platform. If
you think metaverse crossed with lovable
crossed with Steam, you're somewhere at
least in the right ballpark or playing
the right sport. Jacob described it as a
massively multiplayer game creation
engine where thousands of people can be
inside one game changing its rules,
assets, and graphics in real time on a
huge range of devices without lag.
Developer Simon Wilson added, "Spawn is
a massively multiplayer gaming
environment where players can use
prompts to the in-game agent Savvy to
modify the game world. I fired it up on
my phone for a few minutes and was able
to prompt a castle into existence, then
a dragon, then ride the dragon to fly
around that castle."
Now, I could do a whole separate show
about the instantiation of generative
worlds in these sort of massive
multiplayer games, but that's not what
this show is about. In fact, for the
purposes of this show, it doesn't really
matter all that much what the product
is.
The point is Jacob's playbook. And that
will work for any company that's at core
shipping code and probably for a whole
lot that aren't as well.
The underlying idea is to take what
agents can do now and push it to the
absolute limit.
As I mentioned, Spawn is a 10-person
startup with a team of agents that they
call the fleet. Unlike what most people
have been building, Spawn's agent fleet
is persistent rather than being spun up
and spun down for particular tasks. Each
agent has their own name and identity,
their own memory, and crucially
ownership of a certain function within
the company. There's a team of agents in
charge of maintaining the game engine,
another for bug hunting, and another for
finance. The agents even get Sundays off
for some downtime. Spawn spent $3.1
million on tokens last month, 30 times
what they spent on payroll. That makes
them one of Anthropic's biggest
customers. The fleet shipped 77,000 code
changes last month, an average of 108 an
hour.
But more importantly, having an
always-on fleet of agents has
fundamentally changed how the team
thinks about shipping software.
Jacob was clear that none of this worked
until the launch of Fable. That model
has 500x the number of changes they
could ship, but it also meant completely
rebuilding their operations around
Fable's capabilities. Jacob wrote, "In
general, we've seen that OpenAI's models
game their own checks. Google's models
don't stay coherent for very long, and
xAI's models just aren't smart enough
yet, though they don't do anything
cartoonishly bad. Anthropic's models
stay coherent, make good decisions, and
can do the work. In my opinion, the
thing that holds them back most is that
they won't take enough risk."
Now, obviously Spawn's way of working is
extremely rare, to the point that
earlier this year Jacob thought he was
using agents the wrong way because his
AI bills were so much larger than even
his friends were seeing inside big tech.
"Turned out, however," he wrote, "we
weren't doing anything wrong, we just
think about AI very differently. Most
companies run big human teams that use
AI, and we run a small human team
alongside a big team of agents. To
figure out what we were doing
differently, I compared notes with a
researcher at Anthropic. They talked to
a lot of customers, and they said Spawn
is the one that works most like
Anthropic."
So, to make this all work, Spawn took a
radical approach to building the fleet.
As mentioned before, each agent has real
system access and clear
responsibilities, similar to a human
worker. Every day, the agent fleet
spawns thousands of helper agents to
carry out the granular work. Meanwhile,
the human employees use a modified
version of Claude code to work on bigger
picture items that need hands-on
steering. The fleet is the
infrastructure that allows the game
world to operate. When one player
changes something in the world with
their personal agent, the fleet is
responsible for creating a stable build
that can update across every player's
device while keeping the game world in
sync. Understating it greatly, in my
opinion, Jacob wrote, "This is not a
simple problem. And as far as we know,
nothing else in the world does even a
fraction of it. Functionally, the
players are working on a live codebase
all tied together by the fleet."
Now, it was a long and iterative process
to get the fleet to where it is today.
Jacob explained that most of the time
their problems were solved by removing
systems designed to facilitate human
work, but which made no sense when
applied to agentic systems. The first
example they ran across was
communication. The agents would spend
most of their time telling each other
what they were doing. Jacob wrote, "Most
of the talking in engineering is people
saying what they're about to change.
Heads up, I'm changing how we store
player data, update your work. One
message like that touches lots of other
work. If every agent tells every other
agent, the messages grow much faster
than the work. Double the agents and you
roughly quadruple the chatter. That is a
huge bottleneck.
Jacob noted that agents don't actually
need to communicate as much as humans
because they're not as specialized as
humans. With a human dev team, if your
database guy isn't communicating well
with your front-end designer, you're
going to have a bad time. And the result
is collaborating on reviewing a pull
request to make sure everyone is clear
on the code change. Agents understand
the entire system deeply, so the
communication doesn't really have a
purpose. Earlier in the year, in fact,
Spawn killed pull requests and just had
the agents work directly in the code
base. The result is a system that's
completely alien for human developers,
but seems to work well for agent-only
systems. Changes are made with little
concern about breaking things elsewhere
in the code. If something breaks due to
a change, an agent is spawned to triage
the problem and fix it. Once an hour,
Spawn requires the fleet to have
everything in line, and test suites are
run every 15 minutes to find problems
quickly. It turns out that this way of
pushing code is surprisingly resilient
because you're not calling humans at
2:00 a.m. to fix a fatal bug. Instead,
the fleet is constantly iterating on the
code base and fixing problems as they
arise. Jacob said that of the 123,000
changes the fleet made over the past
year, only about a thousand were
reverted. The issue that you might have
spotted is that this way of working is
incredibly resource-intensive.
Spawn runs on 5,000 CPUs, 17 terabytes
of RAM, and 150 GPUs hosted on AWS, with
another 60% surge capacity on standby.
The next big problem for Spawn was the
human in the loop. Writes Jacob, "The
agents were waiting for humans to tell
them what broke in production. Agents
are great at reading the world and
inching toward a goal. Many teams still
run their agents privately on test
machines with copies of the product and
expect them to update it and ship it to
customers. Then humans relay the faults
and bugs back to the agents. That loop
is a huge mess and a waste of time. In
Spawn, the players' agents automatically
detect bugs and file bug reports as they
navigate the game world. Those are then
fed into the fleet along with feature
requests or issues in the logs. A small
model receives the notification, triages
the bug or decides if a feature should
be added, and passes it to the relevant
agent within the fleet. The entire
product is designed to be operated and
observed by agents, so humans never need
to intervene. This makes Spawn somewhat
like self-healing software. When players
run into issues, they are detected and
fixed automatically. The system design
means Spawn operates completely unlike
traditional software products. The team
considers it an outage if they don't
ship changes every hour. And because
agents have limits on their memory and
context, the system actually functions
better when it moves faster. Moving
slower blocking ships is dangerous,
writes Jacob. A system that moves
steadily is much more stable than one
that's frozen and suddenly moves again.
Getting to a place where we deploy every
hour without disrupting our users took a
lot of engineering discipline, keeping
old systems online for a while, and
weeks of pushing on this as a core goal.
He described a typical issue which was
detected 8 minutes after it affected a
player. The cause was named a minute
later, and the fix was live 11 minutes
later. After that, the platform was
stable for the next 4 hours.
The next problem was Jacob himself. By
October, he realized that his only
interaction with the fleet were matters
of taste. Should we add this feature?
Should we support a new API surface?
This was fine at lower scale, but one
morning he woke up to 700 requests. He
wrote, "The agents were finding
questions faster than I could answer
them." Jacob also realized that most of
these decisions he'd already made
hundreds of times before. These changes
are too complicated, these ones are
fine, something feels off about this
one. Spawn had 2 years of these decision
logs. So, they formalized them into a
set of principles and trained AI judges
to apply them. The judges do one of
three things. If they can find a human
decision on the record, it applies the
same outcome and keeps an audit trail
that points to the prior human decision.
If the question doesn't make sense, it
kicks it back to the agent for revision.
And if it's an entirely novel situation,
the judge hands the question to a human
team member. This system means the human
taste still guides the product, but in a
much more scalable way. And if you guys
ever want to get real weird, ask me why
this reminded me of Islamic
jurisprudence in the 11th century, and I
will go deep.
The first AI judges came online on
October 6th and made more than 11,000
decisions in the first 8 days. Around
7,300 were decided by the judges based
on human precedent, around 2,200 were
kicked back to the agent, and around
1,800 were passed to a human. Jacob
himself only needed to make the call 27
times during that time frame. This
unlocked a massive boost to
productivity. Before implementing the
judges, the fleet shipped around 1,000
changes per day. After the judges had
scaled up, the fleet shipped over 7,000.
So, with all of these systems in place,
the biggest question was what the human
team members should do. Jacob wrote,
"It's a very different job now. Last
year, and even earlier this year, each
of our engineers owned a system and
understood it deeply. Today, they're
closer to paratroopers. They drop into
whatever situation needs them, get
familiar fast, and figure out what they
can do to unlock the agents." He
believes there's two new jobs for humans
now the agents are doing the grunt work.
The first is taste, but that largely
involves playing with the product and
figuring out what needs to be changed
rather than micromanaging the
development. It also means telling
Claude no, even if something works.
There's also a lot of deleting. Each new
model changes what the system can do and
makes a lot of the work that came before
completely redundant. In June, Jacob
looked around at 6 months of work that
encompassed 70% of the engine, and
perpetually felt like it was just one
commit away. He scrapped the entire
thing and started over. Eventually, he
expects the fleet to take over this
duty, but for now, ripping out redundant
chunks of the platform is a job for
humans.
The other big role remaining for humans
is managing entropy. Jacob said this
comes in the form of, quote, "Asking the
models for things they wouldn't have
suggested on their own. Ambition is one
kind, creative entropy is another."
Spawn has found that the models are
great at building the next 2% of the
platform every week, but they're really
bad at recognizing that they've headed
in the wrong direction for days at a
time, and need to take drastic steps to
get back on track.
On creative entropy, Jacob wrote, "The
models also won't ask for 100x on their
own, so we do. Some of the prompts we've
given Claude include things like,
'Imagine if worlds could be actually
unlimited. How do we make a world 1,000
times the size of GTA load on a phone in
1 second?'"
That last prompt was the trigger for the
latest build of Spawn, the first one
that said that really felt like it
delivered on the original vision. And
importantly, it never would have
happened if the agents were left to
their own devices. While Jacob believes
that this is the way that his startup
needs to operate, he also thinks it's a
playbook that will be difficult to
replicate. I think big companies will
struggle to adopt this, he wrote,
because none of it works unless you
close the loop, and closing the loop
takes risk appetite. You have to be
willing to let your agents break
production. Humans break production all
the time. Changes are the number one
cause of outages, and humans make
changes. What we've found is that agents
cause problems far less often. When one
does break something, it usually fixes
it very fast. Reverts help, but even
when something can't be reverted, the
agent fixes it quickly as long as it
notices. Whether it notices depends on
whether you close the loop. He
continued, "The other mistake is shoving
AI into human-shaped boxes. These things
aren't human-shaped. Our agents do a lot
of work nobody can fully verify, like
customer support. Sometimes they're a
little bit wrong, but not that wrong,
and they recover fast. When we take them
off support, our customers get upset.
They'd much rather have an AI that
answers right away, gives them the
clearest information it has, and can do
something about the problem on the spot,
than a human who says, 'I'll go look at
this,' and comes back 2 days later with
a fix. We're not passing our AIs off as
human support. We're using them for what
they're actually good at."
Still, Jacob believes it is entirely
worth it. Each new model has made the
team work faster and made the system
more coherent. Fable was the first big
breakthrough that made it functional,
but it still had a lot of problems.
Fable 5.1 fixed most of those problems,
and the team expects that to keep
happening as new models are released.
"With the right structure," wrote Jacob,
"every new model makes the whole company
significantly better, and that's very
hard to catch up with." There are two
other things that stand out to me at
first glance as other reasons that this
is hard to copy as well. The first is
that this is the type of system that's
hard enough to build when you're
building it from scratch, from the
ground up, with all of this intention
built in from the beginning. It seems to
me to be fairly inconducive to modifying
an existing system to this new way of
working. I would imagine that if I was
trying to replicate this, I would do it
in some entirely new division or
entirely new product, rather than trying
to reapply this way of working to an old
section of the company. The second piece
is I wonder how much this relies on the
product inherently having an incredibly
fast feedback loop built in.
The self-healing nature of the system
that comes from the actual users of the
product with their agents automatically
reporting bugs is not the type of thing
that you're going to get in many
categories of products. Does this sort
of truly agent first approach require
that sort of feedback loop? And if it
does, are there ways to build that even
into product experiences that don't have
a natural spot for it?
Still, I think that there are things
that other teams can learn even if we're
not going to go as far as Jacob.
Five principles and practices that stand
out to me include one, giving agents
ongoing responsibility.
Rather than thinking about them as
something to be spun up when the need
demands it, figure out how to put them
in a perpetual system.
Practice two is letting the work carry
the context. More agents can create more
coordination overhead. A shared and
up-to-date record makes it easier to see
what has changed, who owns the next
step, and what remains unresolved.
Third, making the results observable.
And this gets a little bit into that
feedback loop that I was just
discussing. The only way for new agents
to get up to speed and start to work in
a system that predated them is to have
visibility into what has been built and
what is currently available, meaning
observability becomes incredibly
important. The fourth one that I think
is highly applicable to lots of
companies, turning decisions into
precedent. Remember, this is where Jacob
woke up with 700 requests and said,
"Wait a second, we have 2 years of logs
of having already made these decisions."
And in this way, decisions end up doing
double duty, not only solving the issue
at hand, but also building the canon of
how issues get solved to make things
easier to solve in the future.
Lastly and unsurprisingly, human
attention really is on direction. And I
think even more than that, understanding
that ambition and long horizon views do
not come natural to agents is a really
important insight that can shape a lot
of other work.
So, that is how the world's most
AI-pilled company actually works. Big
thank you to Jacob and his team at Spawn
for being willing to share publicly how
they work. It's going to be fascinating
to see as other companies in other areas
try to replicate this or do their own
version of it, how many of these
principles apply across different
domains and industries.
For now, that is going to do it for
today's AI Daily Brief. Appreciate you
listening or watching, as always, and
until next time,
The AI Grid
Latest Grok 5 Could Be The Most Powerful AI Ever Created
▶ Watch on YouTube
Elon Musk has made some huge promises
about Grok 5, the biggest AI model ever
built. Real-time video understanding, a
real chance of artificial general
intelligence. And right now, while
everyone is talking about Google and
OpenAI, a lot of people seem to have
written Grok off. But if there's one
thing this year has taught us, it's that
nobody is ever really out of the AI
race. Just look at Google. A few months
ago, people said Google was too slow.
Then, in the space of about a month, it
released two new top models and it's now
sitting at number one. So, the question
is, can Grok 5 do the same thing for
Elon Musk? Here's what Musk said about
Grok 5 when xAI began training it.
>> So, and now we've begun training on Grok
5.
Grok 5, I think, will be
the smartest AI in the world
by a significant margin
on every on every metric, without
exception.
Um I might be wrong, but
I
I think that will be the case in and
that will be in Q1 sometime.
>> So, in this video, we're going to break
down everything we know about Grok 5,
what it's supposed to be able to do, why
nobody is out of the AI race, what
benchmark scores we can expect, why
releasing a frontier model is so hard
right now, why xAI says it isn't bench
maxing, why the agent harness might
matter even more than the model,
>> [music]
>> and why Grok bot's growth might be the
real story. Starting with point number
one, which is what Grok 5 is supposed to
be able to do. Let's start with the most
important claim. Musk has said that Grok
5 is the first AI model where Musk
thinks xAI has a real chance of reaching
artificial general intelligence, or AGI.
That's the idea of an AI that can do
pretty much any thinking task that a
human can do. Here's how Musk put it.
>> I mean, Grok 5 is the first time
where I thought, well,
we have a non-zero chance of achieving
artificial general intelligence.
Um not that it's a high chance. I I I
sort of I calculate like 10%. That's
what my
biological neural net
comes up with, which still means 90%
chance that we don't. We're clear.
Um
but I've never thought that before.
And so for the first time I think like
well, this
this this really could be
general intelligence, at least a small
chance.
>> 10%. Musk was careful to say that also
means a 90% chance that it doesn't
happen. But from the person running the
company, that's still a big statement.
>> [music]
>> So, what's actually different about Grok
5? Musk gave some specifics.
>> It will be the largest model to this
knowledge.
So, this is this is a a 6 trillion
parameter model.
Um
whereas
Grok 3 and 4 are based on a 3 trillion
parameter model.
Um moreover, the 6 trillion parameters
will have a much higher intelligence
density per
gigabyte than
uh
Grok 4.
Um I think this is an important metric
to think about intelligence per gigabyte
and intelligence per trillion
operations.
Um we've learned a lot.
Um
um
quality of the data that we're training
on
with Grok 5 is much higher.
Um
it's also inherently multimodal, so it's
text, pictures, video, audio.
>> So, let's go through that in plain
English. First, the size. Musk says Grok
5 is a 6 trillion parameter model.
Parameters are basically the little
dials inside an AI that get tuned while
it learns. Grok 3 and Grok 4 were built
on a 3 trillion parameter base. So, Grok
5 is double that. More dials doesn't
automatically make an AI smarter, but it
usually gives it more room to store
knowledge and learn more complicated
patterns. [music] Second, Musk talked
about intelligence per gigabyte. That's
a really interesting way of thinking
about it. It's not just about making the
model bigger, it's about how much
intelligence you can squeeze into every
bit of memory. That matters because
memory is expensive and a smarter model
per gigabyte is cheaper and faster to
run. Third, better data. Musk said the
quality of the data Grok 5 is trained on
is much better than before. And at
SpaceX's first earnings call in August,
Musk said the next big Grok model would
be trained on the entire history of
SpaceX's data, launch logs, engineering
data, manufacturing data. That's
information no other AI lab has access
to. And Grok 5 is being trained on
Colossus 2, xAI's second giant
supercomputer in Memphis.
>> [music]
>> When xAI raised money back in January,
it confirmed that Grok 5 was already in
training there. And fourth, Grok 5 is
designed to be multimodal from the
start. That means it doesn't just read
and write text. It's built to understand
pictures, video, and audio as well. And
Musk said there's one ability in
particular that Musk thinks is
essential.
>> It's um
It's going to be much better
at tool use
uh and in fact creating tools
to
be more effective at
answering questions
and understanding them.
Uh its vision will be
uh extremely good. It'll have real
real-time snap real-time video.
Which is I think a really fundamentally
important thing that none of the other
AIs can understand real-time video.
I think if you can't do that
which is humans can obviously do
um
you're
you really can't achieve
uh AGI.
>> Real-time video. That's a big deal. Most
AI models today look at images or short
clips, but understanding a live video
feed as it happens is much harder. If
Grok 5 can genuinely do that, it opens
up a whole range of uses, from an
assistant that can see what you're
looking at through your phone to helping
robots understand the world around them.
Musk also said Grok 5 will be much
better at using tools and even at
creating its own tools to answer
questions. And then Musk said this.
>> It um
Anyway, every one of these uh there's
some special sauce items that I that
there's some special sauce items that I
I can't talk about in a public
obviously.
You can't can't give away, you know, all
all the secrets here and
it's just between us, you know.
Um
But but we we but we have a few a few
other special things that are
that are in the works.
Um for Grok 5.
So it it's
It's it's it's really really going to
feel
sentient.
>> It's really going to feel sentient. Now,
obviously, these are claims, not
results. Grok 5 isn't out yet, and
Musk's original target was the first
quarter of this year. The current target
given on SpaceX's earnings call is
before the end of 2026. But if even half
of this is true, Grok 5 could be a very
different kind of model, which leads me
to point number two, which is why nobody
is out of the AI race. A lot of people
look at the leaderboards right now and
assume the race is basically between
Open AI, Anthropic, and Google. And Grok
gets left out of the conversation. But
I'd be very careful about writing anyone
off because we've just watched Google
prove how fast things can change. Not
long ago, Google was the company
everyone said had fallen behind. Too
slow, too cautious.
Then, at the end of September, Google
announced Gemini 4 Argon. In
mid-October, Argon became available to
everyone. And then, on the 28th of
October, Google announced Gemini 4
Carbon, which took the number one spot
on the Artificial Analysis Intelligence
Index, one of the most respected
independent rankings in AI. Two top
models in about a month. Argon scored 50
on that ranking. Carbon scored 59.
And it's not just Google. Open AI,
Anthropic, and the Chinese labs are all
releasing new models at a pace that
would have seemed crazy a couple of
years ago. It feels like there's a new
frontier model almost every month now.
That's bad news for anyone who thinks
the leaderboard is fixed, but it's good
news for anyone who's behind because it
means the order can flip very quickly.
That's the speed things are moving at
now. A lab can go from being written off
to being number one in a matter of
weeks. And if that can happen to Google,
it can happen to xAI too. In fact, Musk
has a very specific argument for why xAI
could end up in the lead. Dwarkesh Patel
asked Musk about it.
>> Um I I I guess that's that's maybe one
of the reasons that um
xAI will will be maybe the leader of
hopefully the leader um
is that we'll be able to turn on more
chips than other people can turn on
faster.
Um cuz we're we're we're we're good at
hardware.
And and and and generally the the
innovations from the
corporations that must that call
themselves labs um the the ideas tend to
flow
like it's it's rare to see that there's
like more than about a 6-month
difference
um between um I like the ideas
uh travel back and forth
um with the people.
So
so I think you hit you sort of hit the
hardware wall
and um
and then whatever whichever company can
scale hardware the fastest will
be the leader. And so I think xAI will
be able to scale hardware the fastest
and therefore most likely will be the
leader.
>> This is the heart of the case for Grok.
Musk's point is that the big ideas in AI
don't stay secret for long. Researchers
move between companies, papers get
published, and within about 6 months
everyone knows the tricks. So in the
long run, the winner is whoever can
build and power the most computers the
fastest. And that's where xAI, which is
now part of SpaceX, is very strong. Its
Colossus supercomputer in Memphis was
built in just 122 days. On SpaceX's
first earnings call, the company said it
had around 1.4 gigawatts of computing
power online, was aiming for 2 gigawatts
by the end of this year, and 10 to 15
gigawatts by the end of 2027. 1 gigawatt
is roughly the output of a large power
station. SpaceX spent nearly 20 billion
dollars on capital spending in its last
quarter alone, mostly on AI. And it has
so much computing power that it's even
renting some of it out to other AI
companies, including Anthropic. And when
Dwarkesh asked what XAI's actual plan to
win is, Musk's answer was all about data
and scale.
>> Do you have one more question about XAI?
Um this strategy of building a digital
uh a remote worker
co-worker replacement
>> going to do, by the way, not just us.
>> So, what is XAI's plan to win?
>> You expect me to tell you on a on a
podcast?
>> Yeah.
>> [laughter]
>> Spill all the beans. Have another can of
soda.
>> It's a good system.
>> [laughter]
>> You'll sing like a canary.
>> Um all the secrets
>> Okay, but in a in a non-secret-spilling
way, what's the plan?
>> [laughter]
>> What a hack.
>> Well, when you put it that way.
Um
>> The Tesla path. In other words, collect
huge amounts of real-world data, throw
enormous computing power at it, and keep
improving until it works. The same way
Tesla approached self-driving. You might
not like that answer, but it's a plan
that plays directly to XAI's strengths.
So, when people say Grok is out of the
race, I don't buy it. The company with
this much computing power, this much
money, and the newest, biggest model
still to come is not out of anything.
Which leads me to point number three,
which is what benchmark scores we can
expect from Grok 5. To understand what
Grok 5 needs to do, you need to know
where the bar is right now. The
Artificial Analysis Index is basically a
combined score from lots of different
tests, covering things like reasoning,
coding, science, and maths, all run
independently, rather than by the
companies themselves. It's one of the
best single numbers we have for
comparing models. On the latest version
of the Artificial Analysis Index, Gemini
4 Carbon is at the top with 59. The best
models from Anthropic and OpenAI, like
Claude Opus 5.5 and GPT-6 Astra, are
right behind it. The gap between the top
few models is now just a couple of
points. Grok, on the other hand, is
behind right now. Grok 4.7, the current
model, scored 46 on the previous version
of that same index, while the top models
were around 53. And on a test of AI
agents doing real coding work on a
computer called Terminal Bench, Grok 4.7
scored about 26% compared with around
60% for GPT-6 Astra. So, there's a real
gap to close. But, Musk's expectations
for Grok 5 are enormous. Here's what
Musk said on the Moonshots podcast about
a famously difficult test called
Humanities Last Exam. It's a set of
extremely hard questions written by
experts in all kinds of fields, designed
to be one of the last tests AI can't
easily pass.
>> Yeah, and that's where Grok 5 I think
might end up being nearly perfect on the
HLE.
I mean, or very some very high number.
And and and probably point out errors in
the question, frankly.
So, saturate the indices.
Yeah.
>> Nearly perfect. And in that same
conversation, Musk said that even Grok
4, which Musk called primitive, scored
around 52% on the text questions. That's
a bold prediction, because even today's
best models are a long way from that.
And Musk has said that Grok 4.9, which
comes before Grok 5, should already be
in the same class as GPT-6 Astra and
Claude Fable. So, if that's 4.9, the
expectation is that Grok 5 has to be
clearly better than the best models out
there. So, here's what I'd realistically
expect. For Grok 5 to be taken
seriously, it needs to at least match
Gemini 4 Carbon on the independent
rankings. So, somewhere around 60 on the
Artificial Analysis Index. It needs to
close the huge gap on agentic coding
tests like Terminal Bench. And if Musk's
claims about video are right, it should
stand out on tests involving images,
video, and audio, because that's where
Musk is promising something nobody else
has. And Musk's prediction for Grok 5
has been simple: better than anything.
In a post in September, Musk wrote,
"Grok 5 may be better than anything. We
shall see." I think that we shall see is
doing a lot of work there. Which leads
me to point number four, which is why
it's so hard to release a frontier model
right now. Releasing a new top AI model
has never been harder, and there are a
few reasons why. The first is that the
bar moves every few weeks. You might
start training a model expecting it to
be the best in the world, but by the
time it's finished, which can take
months, OpenAI, Anthropic, and Google
have each released something new. Grok 5
isn't aiming at the models that existed
when it started training. It's aiming at
whatever exists on launch day. And as we
just saw with Google, that target can
move by nine points in a month. The
second reason is that training is only
half the job. After the first stage of
training, there's another stage called
reinforcement learning, where the model
practices tasks and gets rewarded for
doing them well. That's where a lot of
the real polish happens, and it often
takes longer than people expect. We've
seen that with Grok 4.8. Musk said in
September that its first stage of
training would finish that week, and it
still hasn't been released. Musk has
also said xAI built a brand new training
system in C++, mainly written by
SpaceX's Starlink software team. That
kind of rebuild can make future models
much better, but it takes time. The
third reason is cost. Training a six
trillion parameter model needs a
staggering amount of computing power,
and every week you spend training is a
week of chips that aren't doing
something else, like running the models
people are already paying for. And the
fourth reason is that the tests
themselves are getting tougher.
Artificial Analysis just released the
fifth version of its index, and around
60% of its questions are now private,
meaning labs can't see them in advance.
You can't train your model to ace a test
you've never seen. So, the days of
looking great on a launch chart and
calling it a day are ending. And there's
a fifth reason, which is expectations.
When you've told the world that your
next model will be the smartest AI on
the planet by a significant margin on
every metric, releasing something that's
merely very good becomes a problem. So,
there's a lot of pressure to wait until
it's genuinely ready. That's probably
part of why Grok 5 has slipped from the
first quarter of this year to the end of
it. It's frustrating, but I'd honestly
rather see a model that lives up to the
hype a few months late than one that's
rushed out and disappoints. Which leads
me nicely to point number five, which is
bench maxing. Bench maxing is when an AI
model is trained, deliberately or not,
to perform really well on the famous
public tests, but then doesn't feel as
impressive when people actually use it.
And Musk has made it very clear that xAI
isn't trying to do that. In a reply on
X, Musk wrote, "We're not optimizing for
benchmarks, and I really don't care how
Grok does on those, but it will be
incredibly useful." Now, you could say
that's convenient because Grok is
currently behind on the benchmarks, but
here's why I think this is actually
worth paying attention to.
Look at what just happened with Kimmy K
3.1 Pro, the model from the Chinese lab
Moonshot AI. I made a video about it
recently.
Moonshot's own charts showed it scoring
65.7%
on Terminal Bench, right next to Claude
Opus 5.5 at 66.4.
And on the old version of the Artificial
Analysis Index, it ranked fourth out of
more than 200 models. People were
calling it one of the best deals in AI.
Then, Artificial Analysis switched to
the new index with mostly private
questions, and Kimmy K 3.1 Pro dropped
from fourth to ninth. The gap between
the best open models like Kimmy and the
best closed models widened from three
points to 12.
Now, to be fair, there's no proof that
Moonshot trained on the test questions,
but a lot of people saw it as Kimmy
getting exposed because once the
questions were hidden, it didn't look
nearly as strong.
One person on X joked that Moonshot had
entered the bench maxing benchmark for
the first time and immediately taken
number one.
And here's where it gets interesting for
Grok. The AI writer Adam Holta shared a
chart from Artificial Analysis comparing
public coding tasks with private ones.
On the public tasks, Grok 4.7 came last
out of the nine models shown, but on the
private tasks, the ones the labs haven't
seen, Grok jumped up to seventh, ahead
of Claude Sonnet 5.5 and ahead of Gemini
4 Argon.
That's the opposite of bench maxing.
Grok looked worse on the famous tests
than it actually is on unseen work. So,
if Musk is telling the truth and xAI
really is building for usefulness rather
than for the charts, Grok 5 might look
less flashy on launch day than some
rivals, but hold up much better on the
private tests and in real use. And with
the rankings moving towards private
questions, that could turn into a real
advantage. Which leads me to point
number six, which is the agent harness.
Here's something I think a lot of people
are missing. When we compare AI models,
we usually compare the model itself, the
brain. But when you actually use AI to
get work done, you're not just using the
brain. You're using everything around
it. People call this the agent harness.
It's the software that gives the model
its tools, its memory, and the ability
to try something, check the result, and
try again. A simple way to think about
it is that an agent is the model plus
the harness. And the harness can make an
enormous difference. In one test from
Princeton, the exact same model
reportedly scored 42% with one setup and
78% with a different one. Same brain,
very different results. The software
company Vercel reportedly removed around
80% of the tools it was giving its AI
agent, and its success rate went up, not
down. Sometimes a simpler harness works
better. There's now even a name for
this, harness engineering, and it's
becoming one of the most important
skills in AI. That's why tools like
Claude Code became so popular. It's not
only that Claude is a good model, it's
that the harness around it is really
good at letting it work on real
projects. And this is where xAI has
quietly made some very big moves. SpaceX
bought Cursor, one of the most popular
AI coding tools in the world for $60
billion.
Cursor is basically a world-class
harness for coding. And after OpenAI
said it would stop providing its models
to Cursor, Cursor became even more tied
to Grok, with SpaceX saying Cursor would
use its biggest computer cluster to
improve Grok's products. xAI also has
Grok build for developers. And then
there's Grokbot, its AI assistant for
work, which is a harness designed to
take on tasks from start to finish, like
handling emails, research, and sales
outreach, rather than just chatting. So,
when Grok 5 arrives, it won't just be a
model sitting on a leaderboard. It'll be
plugged into Grokbot, Cursor, and X,
with hundreds of millions of people
within reach. Honestly, I think how good
Grok 5 feels inside those products will
matter more than whatever number it gets
on a chart, which leads me to point
number seven, which is that Grokbot's
usage is growing incredibly fast.
Grokbot launched in beta on August the
11th. By the middle of September,
SpaceX's AI division said it had 418,000
weekly users. According to estimates
from SimilarWeb, daily users went from
around 155,000
in late September to around 450,000 by
the middle of October, and then to over
600,000 by the end of October, with 16
days of growth in a row. [music]
On SpaceX's latest earnings call, Gwynne
Shotwell, the president of SpaceX,
reportedly said Grokbot had reached
800,000 paying weekly users, more than
double the month before. And here's the
part that makes those numbers even more
impressive. Grokbot has no free tier.
Musk pointed that out himself.
>> [music]
>> Every one of those users is paying,
starting at $30 a month.
Musk wrote that "Agentic demand is
growing faster than I've ever seen
anything grow."
And that's on top of Grok itself.
SpaceX's filings said that Grok's AI
features had around 117 million monthly
users back in March, mostly through X.
So, Grok already reaches a lot of
people. Grokbot is about turning that
reach into people actually paying for AI
that does real work. Now, let's keep
this in perspective. Those are still
small numbers compared to ChatGPT, and
Grokbot subscription revenue is tiny
compared to the rest of SpaceX's
business. Most of SpaceX's AI money
right now actually comes from renting
out its computing power, but the
direction is what matters. People are
paying for an AI that does work for
them, and the number is growing every
week. And think about what happens next.
Musk has said that most Grokbot requests
will soon run on a lightning-fast
version of Grok 4.8, and after that,
Grok 5. So, the fastest growing product
XAI has is about to get [music] a big
upgrade. And then potentially a much
bigger one. If Grok 5 is as good as Musk
says, Grok bot is where most people will
feel it first. [snorts] Which leads me
to point number eight, which is what
this all means. If you're trying to work
out whether Grok 5 matters, here's what
I'd look for. First, the independent
rankings, especially the new private
tests. If Grok 5 lands around 60 or
above on the artificial analysis index,
it's right in the top tier. Second,
real-time video. If Grok 5 can genuinely
understand live video, that's something
the other labs haven't shown yet. And it
could be a big reason to use it. Third,
agentic work. Does it close the gap on
tests like terminal bench? And does it
make Grok bot noticeably better at
finishing tasks? And fourth, the launch
date. Will it actually arrive before the
end of this year? And fifth, keep an eye
on Google, Open AI, and Anthropic,
because Grok 5 won't be launching into
an empty room. By the time it arrives,
there could be another Gemini, another
GPT, or another Claude. The real
question isn't just whether Grok 5 beats
today's models, it's whether it beats
the ones that exist on the day it
launches. For you, as someone who uses
AI, the takeaway is simple. Don't judge
Grok 5 by the launch charts, whether
they're good or bad. Judge it by what it
does inside the tools you actually use.
That goes for every model, not just
Grok. So, here's my honest take. I think
a lot of people are writing Grok off too
early. Yes, Grok is behind on the
leaderboards right now. And yes, Grok 5
has taken longer than Musk promised. But
we've just watched Google go from being
written off to number one in about a
month. And XAI has some things almost
nobody else has. Enormous amounts of
computing power, its own unique data
from SpaceX, a world-class coding
harness in Cursa, and an AI assistant
whose paying users are more than
doubling every month. If Grok 5 delivers
even part of what's been promised, a 6
trillion parameter model, real-time
video, and much better tool use inside
products that are already growing this
fast, it could put XAI right back at the
front. And if it doesn't, the bar will
keep moving and it'll be very hard to
catch up. Either way, Grok 5 is going to
be one of the most important AI launches
of the next few months. Nobody is ever
really out of the AI race, and I don't
think Elon Musk is either. Let me know
in the comments what you think. Will
Grok 5 be the smartest AI in the world,
or is it already too late? And if you
enjoyed this video, make sure to like
and subscribe, because when Grok 5
arrives, I'll be covering it.
Thomas Frank
Latest I never dread this workout
▶ Watch on YouTube
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Matt D'Avella
Latest They sold us a lie (and it’s still working)
▶ Watch on YouTube
Do you remember when we switched to
paper straws?
It was one of a hundred small things we
did to try to make a difference.
Millennial sustainability was
everywhere. Documentaries kept us
informed. Social media raised awareness
and even brands promised to do their
part. [music] I remember this time well.
I had just graduated from college and
there was a real sense of optimism in
the air. Like, yeah, we would face our
challenges, but we could overcome them
together. Today, the headlines feel very
different. The company said it was
changing its name to New Bird AI.
>> Shien is about to get even bigger. The
Chinese-owned [music] retailer approved
plans to buy Everlane for $100 million.
It's the end of the millennial
sustainable era.
>> The sustainability experts I've talked
to [music] keep asking the same
question.
>> My favorite uh question these days, what
happened? We were on the right track in
many ways and now we're now [music]
we're not.
>> And scientists say that things are
getting worse. What does the science
currently [music]
tell us about climate change?
>> Uh, the science tells us we're in a bad
way. Climate change is real. It's
underway. We've [music] known that for
decades. And many of the really serious
consequences that scientists feared when
they first started talking about this
issue back in the 1950s and60s. These
things are now happening. And yet
somehow it's like we're asleep at the
wheel. We don't know what to do. We're
confused. So, I started looking into
this because I wanted to understand
[music] why it seems like people stopped
caring. But in the process, I learned an
uncomfortable truth. If you're confused
[music] about climate change or even
paper straws, that might not be an
accident.
I've gone back and forth about whether
to say anything, but I think it's better
that you hear this from me.
My website built on Squarespace, the
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from the video.
>> Hey, can you not?
>> What?
>> I said I'd be in your video, but not if
you're going to do one of these B-roll
sequences.
>> This is not I'm not doing a B-roll.
>> This is Natalie. With 15 years of
experience as a culture strategist,
she's facing her biggest challenge yet.
Coming on my YouTube channel to have a
serious conversation about
sustainability. She's the smartest
person I know. And I'm not just saying
that because she's standing behind me.
>> We've been together 12 years this month.
Yeah. So, I'm going to see if I can
accurately describe what you do for
work.
>> Okay.
>> You investigate culture to help brands
understand how to show up in the world.
>> I think you nailed that.
>> A few weeks ago, I asked Nat to take a
look into the sustainability movement
for me. I wanted to make sense of the
recent shift in culture and why it seems
like sustainability has lost steam. She
agreed as long as she could use slides.
[music] Question number one, is
sustainability dead?
>> I was actually quite surprised by what I
learned. I learned that people actually
haven't stopped [music] caring and that
concern about sustainability is still
really significant, [music] especially
in areas where we see people
experiencing the effects of climate
[music] change firsthand. 61% say if we
do not act now, we will be failing
future generations. And yet we know
behavior has [music] changed. I found
this Yugov survey which asked the same
Aussies over a 4ear stretch if they
engaged in certain [music] eco
activities like recycling or buying
local produce. And we can see that from
[music] 2019 to 2023,
our participation in 11 of the 12
categories declined. You know, if we all
still care [music] so much about the
planet like we say we do, why did we
stop trying so hard to save it? Great
question. Back in the peak of the
movement, it seemed like we were being
asked to change a dozen different habits
in our lives. Basically, overnight, it
was buy a reusable water bottle, recycle
more, take the bus, get a compost bin,
start riding [music] a bike, learn how
to ride a bike.
>> What you want to do is just start.
>> On their own, none of these were really
a big deal, but [music] together they
added up to being
daunting to say the least. Like, yeah,
there was taking the time to do each of
these things, but also in knowing which
ones were most important [music] and
which would make the biggest difference,
and my god, there were so many opinions.
>> I refill these and it takes a lot of
effort, but it's worth it to prevent the
plastic waste.
>> Conventional floss anymore. Instead, I
have a subscription to cocoa floss,
which is made from recycled plastic.
>> Since this trip [music] was extremely
last minute, I only remembered to bring
a reusable bag. The sustainability
movement over the last 10 to 15 years
was so effective at raising [music]
awareness of the cause, but ultimately
we were set up to fail. The average
person doesn't have the knowledge or the
time or the resources to navigate these
significant complexities of sustainable
living. Like it is quite honestly an
unreasonable ask for the average person.
>> Thanks for saying that, by the way.
>> Yeah. Like you're okay.
>> Stop judging yourself. Yeah, allow me to
just judge you.
>> So, one small change that we were told
was going to make a difference was this,
the paper straw. But did it really help?
>> It all started in 2015 when a marine
biologist filmed a sea turtle having a
plastic straw pulled out of its nose. It
went viral and almost overnight, the
plastic straw basically became the
biggest problem in sustainability.
>> And so, people were like, "Oh my god, we
have to get rid of straws. Straws are
bad." That led to the first kind of
iteration of what do we do about straws
to these paper straws.
>> Restaurants and major brands began
replacing plastic straws with paper
alternatives and consumers were
encouraged to make the switch. It was a
small, simple, invisible act of
environmental responsibility, something
anyone could do to help protect the
planet and mostly sea turtles. It was a
good thing, right? Right. [music] I
think people felt good about it. They're
like, "This is, yeah, this is like a
this is a small step, but it is a step
in the right direction." Um, do you
think that's fair?
>> It gave people a false sense that we're
making progress. Everybody felt better
that they're not going to, you know, be
seeing more turtle videos with um,
straws in their nose, but I would argue
they're still that's still happening.
Problem with the paper straws is that
there's peas in the equipment often that
make the paper. And it's actually not
paper. It's really more fiber. It's like
agricultural waste and wood pulp, at
least here, that make the bulk of the
paper straws. You can still get
unintentionally added chemicals in those
paper straws.
>> Okay. Okay. So, paper straws maybe not
the best solution, but what if we got
rid of them
entirely? That's exactly what Starbucks
did in 2020. They said, "Hold my grande
iced caramel macchiato. We're getting
rid of straws. Full stop." In their
place came the sippy cup lid.
Starbucks CEO Kevin Johnson said, "This
is a significant milestone to achieve
our global aspiration of sustainable
coffee."
>> Yes. Okay. So, it's great they
eliminated straws, but they also said,
"But you can now recycle our plastic
cups and our lids."
>> But then Susan's team at Beyond Plastic
asked, "Are those cups and lids actually
getting recycled?"
So, they hid 69 Bluetooth trackers
inside Starbucks plastic cups and
dropped them into the recycling bins at
39 Starbucks locations across nine
states in Washington DC. Of the 47
trackers that sent back usable data, 23
ended up in landfills. 11 at
incinerators, 10 at waste transfer
stations, and three at sorting
facilities. None showed up at a
recycling facility. According to Beyond
Plastics, within hours of posting the
report, Starbucks took down the news
release on their website. [music]
Starbucks later questioned the study's
methods and pushed the blame on local
infrastructure. What do you think's in
it for Starbucks to to go on the
offensive like this to actually lean
into it and and make these claims
[music] unprompted?
>> I think to drive home the point that
Starbucks really cares [music]
about sustainability and we want our
customers to feel really really good
about drinking out of a single-use
plastic [music] cup and a sippy cup
llet. So, we're going to tell everybody
that it's recyclable.
>> During this big latest surge in the
movement in the last 10 years, brands
around the world [music] adorned their
green capes. They stepped up and they
said, "Hey, you hold my Coca-Cola. We
will help you save the planet. You can
trust us. We know how to planet. We've
got you." And so, we trusted them again
again and again and again. And then, of
course, we found out that almost all of
it was a load of BS. You know, you and I
have been talking about this idea for
the past [music] few weeks as like we've
been kind of like exploring it and
learning a little bit about
sustainability. You asked me where's the
budget coming from?
>> What did you mean by that?
>> We saw that a few of these global
fashion labels had their own pledges,
conscious funds set up for climate
innovators. I was skeptical about where
the budget came from and I was like,
well, hold on. Is this a climate fund
set up by the product department or is
this a climate fund set up by the
marketing department? Aka, it's nothing
more than just a brand stunt, a
marketing stunt. And if it's not
actually embedded in the company and in
the organization through their [music]
product development team,
>> then it's nothing more than just words
and shiny graphics
>> or like a it's just a pop-up.
>> It's just like a popup. It's just like a
social hashtag. I I think most people
are suspicious of the claims that
companies make. I think that our
 radar is a lot higher these
days than it used to be maybe like 50
years ago.
>> I So I think you're right. I think most
of us do have a pretty high radar for
 Uh but it's kind of hard to
get your head around the scale of the
disinformation.
>> This is Naomi Oresis. She's a Harvard
professor and expert on climate
disinformation and the co-author of
Merchants of Doubt. So what my co-author
Eric Conway and I have shown in our
work, which we've now been doing for 20
years, is this massive campaign to
confuse us not just about climate
change, but about a whole set of
environmental issues. Some of your
listeners may be too young to remember
the ozone holar acid rain, but these
were big issues at the time. Recycling,
pesticides, it's kind of everywhere you
look. And it gets a little scary because
you begin to think, okay, am I paranoid?
Am I overreacting? And so I think
because it's so pervasive and so
overwhelming, many of us just think,
well, yeah, of course corporations lie,
but what can I do about it? And so it's
easy to feel powerless in the face of
these really, really extensive,
wellorganized, and wellunded
disinformation campaigns.
>> Why would they lie to us? Why would they
do that? [laughter]
>> Yeah. Well, I don't think that
everything is always only about money,
but in this case, it's mostly about
money. Corporations make a lot of money
selling dangerous products. The original
example was the tobacco industry. The
tobacco industry was one of the most
profitable industries ever in the
history of mankind. They made, you know,
billions and trillions of dollars
producing a product that they knew as
far back as the 1950s killed their
customers, right? [music] And in part
because they knew that they had to
always be getting new customers. So they
aggressively marketed to young people,
to teenagers, even to children.
>> It's got that filter flood,
>> America's bestselling, best tasting
filter cigarettes.
>> In 1969, after decades of evidence
mounted up against [music] the tobacco
industry, an internal memo from tobacco
company Brown and Williamson introduced
[music] a solution. They wrote, "Doubt
is our product since it is the best
means of competing with the body of fact
that exists in the mind of the general
public. It is also the means of
establishing [music] a controversy."
What they realized was they couldn't
prove that tobacco was safe because it
wasn't and they knew it wasn't. So, they
couldn't disprove the science, but what
they could do was to muddy the waters by
introducing doubt to say things like,
"Well, we're not really sure. We need
more science. We need more research.
It's too soon to tell. The main thing
that Eric Conley and I showed in our
book, and it was really, it was the
shocking discovery that led us to write
that book was that the people who were
denying climate change were using the
exact same arguments that [music] the
people who had denied the harms of
tobacco had used decades before.
>> It worked, so why not do it again?
>> Exactly. I always say these people do
believe in recycling. They recycle false
arguments. [laughter]
That's really good.
>> [music]
>> You know, I was doing a bit of research
and this advertisement popped up from
1971 called the the crying Indian ad.
And when I first watched it, I was like,
"Oh, this is like really corny." [music]
You know, it's like on the nose. It like
the tone doesn't fit today's media and
advertisement landscape.
>> Some people have a deep abiding respect
for the natural beauty that was once
this country.
And [music] some people don't.
People start pollution. People can stop
it.
[music]
But then it was when I started looking
into it more and just understanding the
history of it and who made it. Then it's
like I you start to kind of get
goosebumps. You're like, "This is like
this level of manipulation has been
going on for a very long time. On the
surface, the spot seems like it has a
clear message. Let's [music] all do our
part to fight pollution." But look a
little closer and you'll find it was
funded by Keep America Beautiful, a
nonprofit organization backed and
founded by major beverage and packaging
corporations including Coca-Cola and
PepsiCo. Now, why would they possibly
put out this ad? Because this was a
moment right after Earth Day [music]
when Americans and really people around
the world were starting to worry a lot
about plastic pollution and particularly
singleuse plastics that were being used
[music] very extensively in beverages.
There was a move that was beginning in
many places not to allow that to
restrict plastic beverages. And so the
industry ad campaigns were designed to
make us think it wasn't their fault
because they were pushing these plastic
bottles. It was our fault because we
were littering. And this is part of a
much larger strategy that we've used
seen from industry across many many
areas to say the problem is not the
industry uh and therefore you shouldn't
regulate the industry. The problem is
people.
>> People start pollution. [music] People
can stop it.
>> Only you can stop pollution. Only you
can stop littering. And so that you as
an individual should take responsibility
to keep America beautiful.
>> Does any of this sound familiar? because
it kind of feels like this is what we're
being told to do right now. Do your
part. Recycle your cup. Lower your
carbon footprint. Something that was
popularized by BP. Surprise, surprise.
I'm not saying that we shouldn't
recycle. We shouldn't try to do our
part. We shouldn't try to do the right
thing. I do think that's important. But
I also think it's kind of convenient
that that's exactly what these
corporations want us to do. They want us
to do anything but focus on things that
will impact their bottom line. And the
sad part is that these days we have so
many other things to worry about that
they don't even really have to work that
hard to distract us.
>> So you could say the sustainability
movement most recently [music] peaked
around 2019 give or take. And then
suddenly everything else was an
existential crisis. Of course we know it
started [music] with the pandemic and
then Black Lives Matter rising cost of
housing, cost of living crisis. Add in a
couple of wars, [music] the casual
threat of AIdriven human extinction and
the other stuff as Bo Burnham might say.
Today we have all these incredibly
[music] urgent crises competing for our
attention, our energy, and our action.
We're spending [music] less time
worrying about saving the planet and
more time worrying about saving
ourselves. Here's the irony. We're
starting to see, you know, the whispers
of a new wave of eco-conscious behaviors
emerge. only this time [music] they're
being driven by personal health
motivations rather than planetary
health. So we're seeing people ditching
polyester for natural [music] fibers.
We're seeing people swapping plastic
Tupperware for glass or stainless steel.
We're seeing people embracing lowtox
lifestyles, reducing exposure to forever
chemicals. Eco-conscious brands are even
waking up and realizing that in order
[music] to sell them, they can't just
tout their ecoreds. They have to talk
about how their eco credits are [music]
then beneficial to personal health in
order to be considered.
>> I've noticed this as well. It all comes
down to like is this good for [music]
me?
>> Yes.
>> Rather than like what's the greater good
here? It's like it seems very selfish
but like as you said like as a result of
that selfishness maybe it actually is
helping the planet. [music] If you were
to change the script of the famous uh
ind crying Indian ad uh that that ends
with people [music] start pollution
people can stop it. How would you change
it?
>> Yeah, I guess I'd say policy can stop
people from profiting from [music]
pollution. There's a lot of P's there,
but Exactly right. I mean, the reason I
do the work that I do is [music] to try
to get people to understand what this
landscape looks like, what we're up
against, and also to realize it's really
not our fault. I mean, I'm not at all
about [music] shaming individuals who
haven't done more. I think it's it's not
our fault because we've been confused
about this issue because [music] the
fossil fuel industry has been
deliberately trying to confuse us. And
so the first thing is to get [music]
disconfused or unconfused, right, to
understand that this is a real issue
that climate change is doing real harms.
It's costing people's lives. It's
costing trillions of dollars in damage.
[music]
You know, if you sit around worrying
about the tote bag issue, should I use
paper, plastic? [music] It's really a
diversion from the structural issues
that are really determinative.
>> I can't help but admit that at the end
of all this, after months of research
and looking into the sustainability
movement, I'm still feeling a bit
helpless. Like, like what can I do? And
then I realize I have a broadcast
telecommunications degree from Temple
University.
Some people have a deep abiding respect
for the natural beauty that [music] was
once this country. They read books about
sustainability and drink out of sippy
cups. Corporations [music]
don't. They can't because corporations
don't have mouths to drink from. But
they can pollute and they do it a lot.
Policy can stop people from profiting
from pollution.
There's a lot of peas there.