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Codex Just Replaced All His Apps | Bilawal Sidhu
I think this is really exciting, and
what I'm excited about is like I suspect
we'll be able to take our phones. The
phone will be motion tracked. You've got
the beauty of all the stuff that C dance
is capable of doing, and you're still
able to get the exact shot you want,
frame it exactly the way you want.
>> That's crazy.
>> The models are good enough. If you just
give them hands, they will do stuff.
Hence the name open claw and all this,
right? You and Dan Shipper, all you guys
have been like kind of talking about how
Codex built y'all are, so I tried it um
as like a general-purpose life operating
system, and it's been fantastic.
>> It's just so powerful. Today, I'm having
a conversation with Belal Muhammad
Sadou, a creator and founder who's on
the forefront of generative AI, spatial
computing, and 3D visual effects. And
for all the different parts of his
business, he uses AI agents. I asked him
why he switched from open claw to Codex.
We also talked about the differences he
sees in GPT 5.6 and Claude Fable, Claude
Code, and Codex's in-app browsers and
what makes them so powerful, how coding
agents create accurate visuals in 3D
animations. also talked about how he
vibe coded Palantir, got 2 million views
on a YouTube video, and is turning it
into a startup. Let's go.
Belal
Last time that we had a our hour-long I
think every few months we like to catch
up. We do an hour-long phone call. We
talk about AI tools, AI agents. We talk
about content creation, and basically
everything going on in in your business
and in my business. And in that phone
call, you told me that you were open
claw pilled, that you were using open
claw. If I remember correctly, and I
could be getting this wrong, so correct
me if I'm wrong, you had one Mac Mini or
MacBook Pro setup
>> Mhm.
>> and you were running multiple instances
of open claw on one computer, and you
used it through I think Telegram. And so
um I think you had
WhatsApp. You were using WhatsApp. And
you were messaging this AI agent. You
had all these different workflows set up
and we were just going off talking about
workflows. And so that was four or five
months ago.
>> Mhm.
>> And yesterday, or a few days ago, you
said, "Okay, you were right. I'm
completely codex-pilled now.
Uh just using the in-app browser is an
actual game-changer. Not having to deal
with the flakiness of Chrome
attachments." But then, to be fair, you
did go on to say, "But holy [ __ ] 5.6
soul is such a bad model for writing."
And so I think
I think all of this to say, over the
last 6 months, the agent setups that
we're all using are changing a lot. Can
you talk about your setup before and
then your agent setup now as a business
owner and content creator?
>> Absolutely.
I mean, Riley, like most people at the
start of the year, right? It was
everyone was playing around with this
thing called Open Claw. And as was I,
and it's funny because at that time I
was also courting Peter to come give a
TED Talk at TED 2026. So there's a fun
experience where I was like kind of
doing my homework, if you will, and I
was like I wasn't expecting it to like
it as much as I did. And quite frankly,
I think what the entire industry at that
point realized is like, "Hey, the models
are good enough. If you just give them
hands, they will do stuff." Hence the
name Open Claw and all this, right? And
so my setup, yeah, exactly, you nailed
it. I had a MacBook Pro, an old M1 Max,
64 gigs of unified memory. So still
pretty beefy. Threw a bunch of this
stuff on there and I wanted one place
where all my like meeting transcripts
would go into. It would automatically go
look at my YouTube analytics and
basically create like, you know, like a
digest of how all my social platforms
are doing and put it all in one place.
Now, there's no reason I couldn't have
done that previously, but the fact that
I could just the fact that there was
that router to like be able to message
it from WhatsApp meant that when I was
on those like, you know, hour-long calls
or like walking around in Austin, I
could start doing things that were
useful on a computer itself. So, I
probably had like a I would say at in
retrospect an over-engineered setup. I
had like six different agents. I had
like based some of them around like
different like personas of TV show
characters that I liked. My my coding
agent was like Carmack after the
legendary John Carmack. I had a
strategist that was based after Carter
the Stargate SG1 character. I had like a
spiritual advisor that would read my
stuff and tell me like was I in flow
like or was I not in flow today? What
could I do better tomorrow? And kind of
like, you know,
dare I say a Deepak Chopra
type character. And it was so fun to
basically embody these characters
themselves. Like, "Hey, go to 11 Labs.
Like, find this voice. Like, train it.
Cool." Suddenly, it can like send me
voice notes. And yeah, that's my setup
then and now. Like you and Dan Shipper,
all you guys have been like kind of
talking about how Codex built y'all are.
So, I tried it. Um as like a general
purpose life operating system. And it's
been fantastic. So, I've connected it to
absolutely everything. I love the fact
that I can like remotely control
sessions from the ChatGPT app itself.
Like, I don't have to worry about
setting up tunneling or anything else.
And it's just great. I still use, I
would say, Claude for a lot of my coding
tasks. I still use Codex, too.
Um but for the daily driver for
knowledge work, if you will, right now
it's just like Codex on a MacBook Pro.
>> There's so many things that I want to
ask you. I think firstly, yeah, I think
so many people got really excited, maybe
too excited about Open Claw. And that's
when people tried to really
over-engineer their Open Claw setup. And
that's why you got a There was a ton of
content being created. You need to
create this second brain and connect it
to Obsidian so you have all these ideas
meshing together.
>> And a dashboard to control it. And
people are spending more time building
the dashboard than doing stuff.
>> All of their time on the dashboard. Like
that was what people were doing is is
they were just like stopped working and
they started working on their open claw.
I think ultimately it comes down to
people are really excited about
something almost like Jarvis, right?
An a an agent with its own personality
that you can talk to that can help you
get things done, but ultimately a lot of
people enjoy technology and it's really
fun. And so I think what Anthropic is
doing, what Open AI is doing, and I
think what Cursor's going to end up
doing and what Google will end up doing
as well is they're trying to take all of
the things that Open Claw did well,
right? Which is basically fully
controlling and connecting with the
user's life and making it easily
accessible.
>> That's right.
>> And I think the first company to
actually do that well was Open AI when
they released Codex. And it was kind of
the first AI-powered super app, this AI
agent tool that you can go to and it can
basically just do everything that you
would want to do as a normal knowledge
worker. And then what they did is they
combined ChatGPT and the Codex app into
the new ChatGPT app and they've since it
to GPT work, which is a whole separate
side story. But what I think is
incredibly interesting is I think they
nailed kind of the big four things that
I think are super useful. It's like
obviously they have an a frontier agent
that you can talk to. It can connect to
all of your existing tools, right?
Through plugins. You can set up
automations, right? Which is like the
cron jobs from
>> Mhm.
>> from
>> Open Claw.
>> Yep.
>> And then also this in-app browser, which
you recently said that you have been
using the browser a lot because it's
signed in to all of your existing tools
that you were using on your browser like
Google Chrome.
Okay. So what I want to ask you is like
why do you really like the browser? How
have you been using it?
>> I mean, it's just a little more
convenient. I was initially skeptical,
right? Like I saw your video where
you're talking about like this is the
future. And people are going to make
apps that are intended to be nested
inside of this type of a harness, right?
I was like, all right, this is just this
is Chromium. Like, what are we talking?
Is it like is can it can it just be like
that big of a game changer?" And the
fact is like, especially when I'm on my
laptop, right? Like, it's hard to
multitask or whatever. If I'm in that
context and I have a chat window, I can
say stuff and it does things in the
browser, it's amazing. Okay, I'm setting
up an AV test for YouTube. I want it I
want this thing to like periodically go
up and just see like how is the CTR
doing? How's the test progressing? Do we
need to swap out any of the thumbnails
and so forth? This was just like
annoying manual process that I had to
deal with. Now it's just freaking like I
just say the thing, right? And it's like
I I could even be on my phone, I just
say the thing and it works on my
computer predictably. I know it's going
to work. There's going to be no issues
like taking over my Chrome browser,
anything like that. And then the part
that it starts I feel like the companies
haven't really focused on this yet is
but it the browser sort of becomes a
shared canvas for human and machine
collaboration, right? Like, um you know,
I used to work at Google, so I'm still
like stuck on Google Docs. Like, I can't
for the life of me get into Notion. And
the fact that I can go into Docs and
like this is the way I do my writing
right now with the with Code access cuz
it sucks at like actual prose is I'll
put in detailed comments. It'll go read
the comments and tell me a suggestion
for how to fix it and then I implement
the fix myself. And I get the fact that
I can just do that very easily in one
place is just super nice. And so
I I could see this being far more useful
where like, you know, a bunch of the
mapping-related stuff that I do too is
like if I want to visualize something on
the map, it's really convenient to have
my web app pulled in the browser and be
like, "Hey, go search up this
information, convert it into GeoJSON,
and then just visualize it there." And I
can do that all in one context without
needing to change stuff. Like, I think
that's really the power, right?
>> 100% and I think what you described I
think you you described it as kind of
this um it's almost like a shared
canvas. And so that's right. I I want to
make this tangible here. So, this is how
I prepared for the conversation here. I
said, "Based on the conversation on text
with Balaji Sedo." And I said, "Look
through his chat or the text and
recommend what I should ask him." And
then it basically just had your little
quotes in here. And then I just said,
"Please add this in the Notion doc at
the top and describe who he is, what he
does, just in case that's for the
intro." And I can very easily just hit
open in browser. And so now I have
Notion open inside Codex. Any app that I
think will survive the agent era will
make sure that their app can be used
alongside agents.
Notion is very ahead on this. They're
actually far way further ahead than
Google in terms of their Google Docs and
making it controllable via API. Anything
I could do inside this Notion doc, like
please highlight the important things
and like make the text blue in this
document. Um anything that you think is
important that I should include inside
the Notion doc, just make changes via
the API in this doc and then add a
section at the end, but use the tabs
functionality instead of bullets. And so
I can just work alongside this document.
>> the CLI or MCP to to do all these things
basically? Okay, cool.
>> There's a Notion plugin. And so that's I
think where we're
You know, a lot of people argue about
CLI and MCP and I think I don't think
it's It's not going to matter at all for
knowledge workers. You don't even need
to understand how it works. You're just
going to use the plugin and it's up to
Notion to decide what the best
>> Sure.
>> way to do it is from a technical
perspective. But the point is I can ask
the agent to do anything and it will
update it here.
>> That's nice.
>> And
this is still like a little bit slow. I
don't I don't know if you notice this,
but OpenAI is releasing their models on
the Cerebrus chips or their technology
that will make it significantly faster.
And so I think this process at like 5x
to 10x the speed is going to be just
borderline Jarvis. I don't know what you
think about that.
>> Instant. I couldn't agree more. I mean
like yeah, basically what you're
describing you know, I I just don't use
notions. All the other stuff is great. I
mean one question I have is I can't wait
for everyone keeps talking about model
routing, right? And it's like surely
these like proprietary harnesses have
collected enough like traces of people
doing stuff that they know which model
to route which task to, right? Like if
you're just highlighting a bunch of
stuff, shouldn't it just like I wish
there was a good like
I believe Chat GPT had an auto mode,
right? When the new like like maybe five
or six months ago where it would try to
route stuff and it was really terrible.
So people would always max it out to the
most the strongest model possible, but
like I would love for this thing to just
auto default to Terra and just go zip
and do some of these kind of like inline
changes, but when it really needs to use
a giga brain to think about stuff like
to handle that. That'll make a huge
difference in the latency as well, I
think.
>> Yeah, 100% and I think if you were to go
to it and on the non-paid plan I think
the free plan has something called GPT
Instant and it's much faster and I think
they do some routing in that. I could be
wrong, but I think I think that's kind
of next cuz look like we've been waiting
for like 60 seconds and oh, so it is.
It's actively highlighting it right
>> Yeah, so there you go. That's cool.
Yeah.
>> And and so like I just think this needs
I mean yeah, it's it's pretty cool
actually and it should add something at
the bottom here.
But there you go. It kind of like
highlighted the keywords and then here
you go. We have
must ask follow-ups and clip targets.
Okay, so I digress on this. So obviously
you've been crushing it on YouTube
recently and I think just the volume of
high quality videos that you're putting
out recently have have just like
skyrocketed. I'm curious how are you
using agents for content creation?
>> Man, I think I'm using it on every part
of the stack. Um
I mean so like there are two kinds of
videos I basically make on YouTube. I
call them like there's like the mad
science experiments where I'm like doing
a bunch of vibe coding and like building
a crazy prototype and then I go out and
showcase it. And the other type is
basically like I call it a frontier map,
you know, kind of my channel's all about
like mapping the frontier of creation
and computing. Like what are the
emerging technologies that, you know,
connect the world of bits and atoms, the
physical and the digital world, and are
going to be very consequential for us
and have like very dual-use
capabilities. So these are more like I
would say scripted video essay formats,
like 10 to 15, sometimes 20 minutes in
length. So they have a they have a
slightly different
um you know, kind of post-production and
insert pre- to post-production process.
But agents across the way, I mean like
like most folks, I'm using it absolutely
for like coding the damn thing, all
right, like duh. But I also find it very
useful when I'm trying to do the
explainers. So I did a video recently
called Iron Sights. So this is basically
like using a bunch of computer vision
models and the Meta Ray-Ban glasses and
and phones to be like, "Hey, how can we
like 3D track like both camera
perspectives, fuse them together, and
create essentially a spatial shot
counter?" So it like measures every hit
or miss. And this is like a a really
complicated offline pipeline. And then
when I was trying to come up with
diagrams to explain to folks how we do
this, I just did it in the same codebase
with Claude Code in this case. And I was
like, "Hey, I want to illustrate this
point about how do we take like
detections in 2D space and project them
into 3D space?" And the fact that it had
context of like the code that actually,
you know, wrote, co-wrote, or whatever
the right way to say this is to make the
damn thing, made it so much easier to
create like compelling visuals to
explain the thing. Like I think if you
forward ahead a little bit, I'll show
you some of the workflow stuff. By the
way, that's where it was like a a
[ __ ] year ago and now it's just like
>> Yeah.
>> It's a
>> Wait, am I getting closer?
>> Yeah, yeah, there you go. You you can
kind of see it.
>> Yeah, so like stuff like this, right? It
makes it so much easier for me to just
like hey, like make the diagram for me,
make it super easy for folks to explain.
I wanted to explain the projection map.
There's another clip that'll will in
there that does that, too. So this idea
of like the context of where where you
build the thing can also help you curate
and show the thing is like just really
really powerful and I find myself using
that a ton. If you go to my most recent
video as well that I I just posted a
couple days ago. So, this is this is a
similar one where like I'm trying to
explain uh these kind of complicated
topics, right? I was like, well, I I
want to explain like what does it mean
for, you know, 5 GHz versus 60 GHz and
you know, kind of creating visuals like
this is super easy to do, but you can
create an interactive visualization,
too, right? Like and scrub through it
and show folks how exactly does that
work. So, like I love using uh these
coding models to create these kind of I
don't even know what to call them like
infographic visuals, like whatever the
heck you want to call them with 3.js and
so forth. It's just it's super super
powerful. So, here's a great example
like, you know, people keep you know,
people don't necessarily I just hit play
keep let let it go.
Yeah, people don't necessarily
necessarily remember their physics
class. So, just be able to create an
actual visualization of like what do the
waves look like? What does it look like
when it's high frequency versus low
frequency? Just makes it so much easier
for folks to understand. And like that's
something you can't really do with like
all the video generation models out
there cuz it's going to be like
completely inaccurate or just a very
like stylized representation. So, I love
love love using 3.js and coding models
as B-roll uh to generate B-roll for my
videos.
>> And it it 100% makes sense for your
style of content. I mean, you talk about
3D mapping and these these are you know,
it requires a physics engine. All right,
I don't know if I'm saying that
correctly, but like it it's a physics
engine or whatever. Yeah. Like a game
engine physics engine so that you can
actually understand like waves. Where if
you tried to run this through C dance
2.5 or whatever the new one that came
out, it might look really cool, but it's
not going to be to scale or it it's not
going to accurately represent your idea.
My videos, it's not as scientific,
right? I I I have a a very specific
workflow where if I'm doing an explainer
video and it's like the 14 things that
you need to understand like an AI will
generate all of those transition screens
for me and it's like a very clean
animation. It's directly on brand, you
know, and that's why things like
remotion and hyperframes which I don't
know if you've used these are more 2D
stuff, but we're also reaching a point
with AI where it's it's understanding of
3D is getting significantly better. If
you go to Andrej Karpathy's latest
tweet.
>> Oh, yeah. I saw that.
>> We've kind of left the era of the
pelican riding a bike and I think it's
really interesting that he's like we're
starting to leave the territory where
you test an LLM by creating an SVG of a
pelican on a bicycle. And so he
basically put in
he put in the I'm not going to play the
audio, but there's also audio playing at
the same time here which
is like 11 labs and other people have
been posting it where it uses 11 labs
for music as well. So it'll literally
create a 3D world using 3js and it will
have the transcript playing in the
background and so now that's how we're
measuring models. You give it $10
create the first scene of the Hobbit and
you remember in 20
you know, 2023
the first time the spaghetti test came
out with Will Smith. Remember it was
like all messed up. His arm was going
through his body. It looked horrible and
now if you ask for Will Smith eating
spaghetti test, it will be an exact
replica of Will Smith eating spaghetti
and you will have to squint to see the
difference. And so this is a question to
you. Do you think in the next 2 years
when you use the same prompt, do you
think it'll almost look like a movie
where it'll literally be able to use
like a game engine to create a not just
a video like seedance would, but a 3D
representation that might actually be
like a really good movie.
>> Oof. Man, I mean I've been trying them
all my I've been trying a bunch of these
tests, right? Like I So, I'm using foul
and trying to come up with a harness
that can do 5 to 10 minute narrative
content. That's sort of the bar that I'm
trying to set. That has like the
narration element to it. It comes up
with like really nice aerial B-roll
selections and puts it together. And
it's pretty compelling. I think it's
like sort of reached the point where
it's like sort of like low-end like
docu-style content it certainly can do.
Is it going to be like something that
just like blows our socks off?
Dude, I I mean, I I think it's going to
come down to like the the quality of the
story that you're telling. And this is
why what I find interesting is like
again, these models are so good at the
execution bits, but in terms of coming
with prose that's like fun to listen to.
I mean, it's just like I think that's
where the human element comes in. So,
will like an individual make like
feature-length content that's like
really compelling to watch 100%? Will it
autonomously do so from a prompt that
isn't like just over fitting to like a
you know, handful of scenarios that like
the developers like trained on?
Yeah, like I don't know I don't know
about that. But dude, I mean like
when you look at that convergence of
like the sort of explicit 3D and the
game engine approach, I'm very excited
about this convergence of sort of like
explicit 3D representations and sort of
like more implicit like kind of like
just video generation. Whether it's auto
regressive kind of like Genie or or
otherwise, right? It's like
this is cool to me cuz it's like you can
take real-world imagery, then put
characters in it and like still have
that interactivity that you would expect
from a game engine, but of course,
you're controlling this auto regressive
like
real-time video generator that's just
generating the next frame for you. I
think this is really exciting. And what
I'm excited about is like I suspect
we'll be able to take our phones. The
phone will be motion tracked, and you'll
be able to basically just like, you
know, got you basically direct your
talent on the set. You're like freaking
James Cameron in a basement. You've got
the beauty of like a full like all the
stuff that C dance is capable of doing
and you're still able to get the exact
shot you want frame it exactly the way
you want. That's what I'm super excited
about and like
look I you're totally right like I when
I one of the first in terms of like the
prompts I love to try is like I love to
try doing this sort of like omniscient
city prompt with all the video models.
And I've got my one from like Claude
like a year ago.
It's pretty good but this one I mean
like the ability to zero shot and one
shot things has just gotten drastically
drastically better. So like already you
can take something like this and then
throw it into a diffusion model and
reskin it. So this is sort of like your
wireframe and storyboard and you can do
some very very compelling things that
way. So I'm I'm super excited about all
of this stuff.
>> Do you have the the the video that you
posted? I re I reposted it and got a
million views on my repost. I think I
said OMG what? And it was the video in
Austin. You took an image and you drew a
path of a drone shot. Was that you?
Yeah, that's the one.
>> It Could you find that?
>> Yes, yes, yes. I inadvertently ended up
starting a freaking trend. So it started
off This was This is the origin story is
like I had this like 3D reconstruction
of the Lodi Gardens in New Delhi and I
was curious to see like if I just gave
the model this image, right? And this
actual trajectory I took could the model
approximate that first-person
perspective down the path?
And it did a really good job. Like I was
kind of shocked. So then after that I
was like uh what if I just take an Earth
screenshot draw like a convoluted path
down it and they put some detail into
it, right here let me mute this.
>> So just to get this straight. So you
took you took a Google Earth shot. So
that's the bottom one is an image. The
bottom one is an image and then you
basically drew a line over the image and
then gave the new image which was just
the image plus the line, to a video
model. Which video model?
>> Omni. And so like Omni and Seedance is
really good at this, too. It's funny
like
Omni is like supposed to be omnimodal,
right? Like uh Gemini and Google are
super pilled on like multimodal in and
out, right? So
it's trained on a bunch of these
modalities and it's very good at
reasoning about like these kind of
nuanced spatial details. I would say
even I don't use Gemini for much, but
when I have to do spatial reasoning
tasks, I still end up going to the
Gemini class of models. So Omni
basically, yeah, you scribble this thing
on and then you say, "Hey, please like
imagine the first-person perspective
traversing the draw line that I just
drew." And like you end up getting
something like this and since it's Omni,
you can do conversational video editing.
You just tell it in the next pass to
remove the red line. And what I was
impressed with, I mean like used to live
in Austin, like it's it's not a, you
know, I I call it it's a plausible
reconstruction of Austin. It's not a
factual one. It's not doing like
retrieval augmented generation where
it's like pulling in the next right
image, but holy [ __ ] off of one image,
it's doing this. It's like
>> So you can see you can see the apartment
that I lived at in Austin from this
image. And
and yeah, and I I you know, it's like
I've walked I walked that loop uh
probably three times four three four
times a week and it is, like you said,
plausible. It's not exact because it
probably doesn't have enough data for
that, but I think if you were to give it
more images, maybe if you can do that. I
I think you can give it a bunch of
images, right? Um
>> You can. It still doesn't There's a I
I'd I'd be happy to talk about this like
is like there's there's a way to do like
spatial rag that would make it perfect.
>> Um all right, let's
What do you mean by this? What is rag?
>> So like before we get to spatial rag, I
mean like this thing escalated so crazy,
right? People started making stuff like
this. And these kind of videos blew up,
right? Like this is Ilaris is using
Seedance in this case. So you can use
these other models as well. But everyone
fixated on the broom being the other
way, You know, everyone's like, "Oh my
god, but the broom's the other way."
Like it's like
hold up. We can now exert fine-grain
control over generations, which was the
problem everyone complained about. So
like, of course somebody's going to
build a nice tool and harness around
this. And and and a lot of companies
are. So, back to spatial rag. There's
this really cool paper called Soul World
Model. See, the idea is like, okay, you
have Street View panos, right, for a
city or whatever, or equivalent
panoramic imagery, Apple, whoever.
What you can do is basically as you're
going along, let me find the right
visual here. Um this is the perfect one.
So if you look at that, you're basically
as you're going along, you just load in
the next nearest pano
and use that to condition the
generation. And if you do that, you can
have very long trajectories going
through an entire city and it'll stay
pretty faithful. And then of course,
what you can do is like, you know,
reskin reality on demand. Like throw a
freaking, you know, Godzilla in there.
Like change the weather and time of day.
Do whatever the hell it is that you want
to do. And this is using like an
open-source model. If you use some of
these proprietary models, I guarantee
you Google has to do this. If they if
they do I've like feature requested this
a gazillion times. But like, this is I
think the future of like if you want to
create generations that are anchored in
the real world, you'll go and do that
capture itself and then they'll you use
a technique like spatial rag to just
condition it. So, the the camera just
needs some sense of where in 3D space is
it is so that it knows which pano or
image to load in.
>> I see. So this is a clear way for Google
to just take all of the data that they
have with Google Earth and turn it into
a giant video game {slash} movie
simulator. I don't even know what you
would call it.
>> Dare I call it the Dare we call it the
Holodeck? You know, I feel like Robert
Zemeckis going to pop out if we say the
Holodeck. [laughter]
>> Yeah, yeah, yeah. That's crazy. That is
really crazy. My [clears throat] first
thought is yeah, I mean I think a lot of
companies are going to use this for
advertising. You know, I I think I've
already seen some companies do it in a
way that people can't even detect that
it is AI.
Um, have you
>> Have you seen any companies use this
technology for advertising yet or is it
super new?
>> they they all are and it's like I don't
know how many of them are like actually
like, you know, kind of openly talking
about it, right? Like I think the place
where I see AI gen content the most is
like UGC. Like I don't know if you agree
with me or not. That's where it's like
overt almost.
And I don't know
>> That's where it's offensive. It's almost
offensive with when you notice it in a
UGC. You're like, ah, come on. What are
we doing here?
>> That's true and it's like unfortunately
whenever people try to do like the Do
you remember the Coca-Cola Christmas
commercial that Coca-Cola did? It just
gets roasted like so badly that I'm like
I don't know if people are going to be
like overt about when whenever they use
it and it's like
Yeah, at least that's what I've noticed.
When I go to these like VFX conferences
like FMX, everyone's like online it
seems like nobody's using this stuff.
And then you go to these conferences and
people are like, yeah, we're totally
using it. Just legal told us we can't
talk about it. It's like, okay, great.
>> [laughter]
>> I also don't think it's like fully there
for final pixels just yet, you know?
It's like um, it certainly can be for a
lot of places. Like so personally what
I've been enjoying doing is if I
go over here is like for narrative
experiences like this, I've really
enjoyed creating uh, AI gen B-roll. So
this is all VO uh, for the opening
sequence. If I'm doing like a cold open
about recreating like something that
happened for like that I read a book on
or something, it's so much fun to be
able to just like make these kind of
experiences. Like and this is stuff that
like no YouTuber would have had the time
to go do this otherwise, right? And it's
like a way to pull people into the story
and like talk about like what happened
and like what the technology was and
kind of anchor them in that like time
and era and it again, may not be like
factual one-to-one, but it's a pretty
damn good plausible like reconstruction
or retelling of uh you know certain
events and kind of technologies.
>> 100% with both video generation and
things like remotion hyperframes and
those like graphics is is it's a tool of
storytelling and I think the best way to
do it is as B-roll. Like as you say
something, you can get the right imagery
to pop up at the same time, which is
basically what a movie is or any type of
visual storytelling.
>> Um
and you're right, you know, 10 years ago
there were YouTubers creating these like
motion graphics
had really high-quality B-roll, but it
was YouTubers who had a massive business
and they were able to invest a $10,000
for a video. I know a lot of YouTubers
who are spending 10 10 20 up to 100k per
video because and then you have to know
that you're going to get an ROI on it.
Well, now anybody can create a video
like that um which which is raising the
bar for the VFX YouTubers. I have
noticed that even the high I think um
Abrams Cleo Abrams
uh she's great like she has amazing
motion graphics and they have like a
full team many people working on it and
so I think we're seeing the bar raised
in terms of like the quality on YouTube,
which is really fun to see.
>> Man, and it's a funny story like when
when you and I probably first met in
Austin probably circa
2023 or 2024 or something at 1618, I
think or
>> That's the Asian restaurant
>> you're like going to, right? There's one
near downtown.
>> 1618
Asian Fusion. Yes, yes, I remember.
>> Yeah, and
yeah, like I think a lot of people may
not know this, but like
it kind of the way the way I got my
start was like basically making
short-form TikTok videos.
And like I you know, this is like what I
used to do for many many years.
>> And you were doing this while you were
at Google, right?
>> Yeah, yeah, this was like my I was a
product manager at Google and I didn't
want to lose touch with the skill. So,
it's like, "Oh, I want to like something
that I can tackle over the weekend." I
used to love After Effects, 3ds Max,
Maya, using AR VR tools. I used to love
making all these like spooky monsters,
aliens, robot type videos. And like some
of them did really, really crazy well,
right? Like but
ever since like video models came out,
you can see literally as video models
get better, my desire to like make these
short-form pieces just goes down. And
instead I've been taking that like
superpowered new found superpowers,
whatever you want to call it, to instead
make long-form content that was super
challenging and is getting easier. But
I've got a question for you. Like the
the hardest challenge I have, like I
mentioned, you know, I've got these two
kinds of videos. One is like the mad
science experiments. That's easy. I just
go I can just riff. I'm on a green
screen screen sharing. For the scripted
content, like one of the issues I run
into is like working with my video
editors, right? Like if I do a take like
three different ways of the same thing.
Like I'm stuck in like frame IO hell of
like telling the editors, "No, no, no. I
said the same thing I just tried to say
it slightly differently here." Have you
found something that can do like really
good like sort of timeline-based edits,
not just based crudely on the
transcript, but like actually does good
edits? Like I've tried Descript, I've
tried the Remotion stuff, I've tried a
bunch of the YC apps and like nothing
has helped me go from like a 40-minute
video with a with an outline or a script
I provided to like a 15-minute cut down.
Like kind of um do do do do you have a
workflow for stuff like that?
>> So, right now I use Descript. And I use
Descript strictly I I use Descript for
cutting, but you like you said, it's
mostly for my green screen style content
because once we have the final one, it's
very easy to just remove parts of the
video. It's once you get to having
multiple layers on top of each other and
trying to remove chunks, like it gets
super messy. And I think this is one of
the biggest problems right now in the
whole like video creation pipeline,
especially with massive files because
it's like hard to move things around.
Like, if you have B-roll files that
amount to 100 GB, and you have these
like super
uh I guess complex timelines. This is
tough, and I've talked to 10 to 15 plus
really good creators. They have not
found a solution. There are a lot of
companies claiming to be trying this,
but a lot of those companies coming out
of YC are people who don't do
video editing. You know, a lot of these
startups are created by people who like
think it's a good idea, but they don't
know the true pain of like a creative
and how like they have a very specific
way they want to they want to create
something really high quality, and
usually it just ends up being like
there's no color grading, it just throws
things on the screen when you say stuff,
and it's it's kind of like um a
hodgepodge right now. I No one's created
a good AI video editing workflow. And
so, the way that I do it is like you
said, I use Frame.io and Descript, and I
just do a lot of comments, and there's a
lot of back and forth with my human
video editor.
>> So, for episodes like this that I
imagine are anywhere from like 1 to 3
hours of tape you end up with, how do
you What's the process for you to
whittle those down to like what makes it
into the final cut? Like, do you do a a
pass manually yourself? Like, does your
editor kind of have intuition for those
type of things? How does that work?
>> In my Notion, I have documentation, and
there are like things that they should
look out for. So, they read it every
time they edit the video. They say,
"Remove those things." And they just do
a first pass, which is like remove the
time where blah blah blah he's pulling
up something on his screen share, it
takes a little bit longer, cut that
down. But,
what I'm trying to do and is I'm trying
to reduce the complexity of video
editing in my videos. And like I told
you before this, like I'm genuinely
trying to just create fun conversations
and remove a lot of that. And then, at
the end of the video, I'll have Fable
analyze the transcript, and it'll say,
"Hey, look for areas where we could add
visuals and I think maybe three or four
times throughout this episode when
you're describing something, there will
be a full screen graphic overlay over
it, especially in the first 10 minutes.
>> Mhm.
>> Uh I think it's really important to
captivate Yeah, it's really important to
captivate them to captivate the audience
to know that like you're serious about
this video, right? Like oh, he's taking
the time to make his ideas more clear.
I'm going to continue watching this and
kind of in the back half of the video
they've emotionally they're they're in
it. Right now, I guess right now in the
video we're probably 30 minutes into the
final cut right now. If you're with us
right now, you're you're probably
>> The true G's.
>> interested in something. You're the true
G's. You're You're You're You're stuck
around for us. So, I don't think it's
super important. I think people would
rather you get it out quicker than spend
an extra few days, you know, adding
B-roll throughout the entire video.
>> Yeah, yeah. I have for conversational
stuff it needs to be it needs to be and
there there is a very much an unediting
trend that you're seeing happening on
YouTube, too, right? Where it's like
like I I keep seeing that this like a
grandpa who's like smoking a cigar like
in in the in the field and there is a
whole [ __ ] maxing movement that's
happening, too. Like it's kind of
people don't want the Mr. Beast over
retention editing ding ding ding ding
ding like third 30 things to capture
attention. There is like a sweet spot
which is why I've actually really
enjoyed long-form content cuz it's fun
to see and and though I will say this is
where Codec going back to Codec is so
cool. I am learning things about YouTube
analytics that I have would have never
learned otherwise. It's it's crazy how
much they actually expose like in terms
of figuring out how your content's in
the the retention curves are so useful
and just to be able to see AVD like
Yeah, but there's so much stuff that you
can go into
like completion rates and all this crazy
stuff that like is
it's like I I'm just usually like hey,
go you I've made a skill that's like the
best of Colin and Samir and Patty
Galloway and Daryl Eves kind of
mushed into one and it's it's glorious.
>> You brought up connecting Codec or any
agent to YouTube analytics. So, YouTube
has an API. It's kind of annoying to set
up. I don't know does Codex have an
official integration yet or do you have
to like set up the API?
>> I don't know, but I went through the
pain of turning on the things in cloud
and yeah, I I had to go through the
whole process. Yeah.
>> Yeah, I hope you weren't the guy who
made it so complex at Google. Um, but
basically all of the data that YouTubers
can see,
um, all of the data that YouTubers can
see like your retention curves, the
click-through rates for every single one
of your videos, you could just give that
access to Codex. And I think before this
video you said something you said
something that like you're like AB test
it. I don't even want to see it. Like
it's so it's so nice to not have to
click through toggles. I think that is
kind of
>> Yeah.
>> one of my it seems boring, but like one
of my biggest dreams of of AI or at
least my the ideal way of me
using a computer is never going to an
app again. I just want to talk to my my
chatbot. It can go off and do all of
that stuff. Be like, "Okay, I want you
to analyze the last video. How can we
make it better? What was the retention?
What was this?" And it just shows up.
And if you want that to happen again,
you just set an automation. You're like,
"Okay, every time I get on my computer
or every morning at 9:00 a.m. create a
report for any new YouTube videos that
get created."
>> Yeah.
>> And it shows you that data in the exact
way that you want it. And I think that's
kind of
it's just so powerful.
>> Well, it's funny you mentioned Fable,
right? It's like it's funny I'm I treat
Fable the same way. Like when I want
like the, you know, the artistic
high-quality decisions, I'm like, "Okay,
this is a this is a Fable task." When
I'm like, "Okay, this is a
well-understood thing or I want some
somebody to go find the nitty-gritties."
I'm like, "Codex." And it it really has
started to to your point about being
agent native in the show itself. It's
like it feels like they're members of
the team. It really does feel like that.
And so, I had this experience where
like, you know, it's like it's it feels
like I'm texting a producer basically.
To your point about thumbnails, like if
if folks aren't like active YouTube
creators, one of the worst things that
happens as a creator is you go upload
your video and YouTube greets you with a
glorious one X out of 10 ranking right
as the video goes up. And it's comparing
your video performance to the last 10
videos you've uploaded, you know,
basically minute by minute, hour by
hour. And it is the ultimate slot
machine, like in the in the sense that
like if you get a one on 10, you get
these little fireworks and you're
feeling like a champ. And if not, you're
sitting there feverishly going back
every half an hour refreshing to see how
it's doing. And now that I have Codex
driving this part, to your point about
AB test, I'm not tempted to do that
anymore. I'm like, how's it going? Okay,
this is what it looks like. Decision
made. I don't want to touch it, see it,
and accidentally get sucked down the
rabbit hole of this like, you know,
immaculately designed dashboard.
>> I think that is This is something I've
been talking about since 2023
about kind of my dream with Siri. I've
been talking about this for a long time.
You know, so much of tech is dark
patterns. You know, just Instagram,
every single social media platform is an
algorithm that wants you on their app.
And I think I think the only way to
really counteract that algorithm is to
create a completely new operating system
that has your own algorithm that's made
for you. You know, and so like that's
kind of what you're describing. It's an
algorithm
or or this kind of layer of all this
data that you want. Like you want to be
able to go on Instagram to find
something without getting distracted for
an hour. You want to be able to use your
computer
in a way that's like very human-centric.
And I think the way that this is going
to be solved is through an AI chatbot
that you can trust. And that's why I
never trust a free chatbot because a
free chatbot is always going to be
incentivized to keep you talking to the
chatbot for as long as possible. They
need to find other ways to
um other ways to uh monetize. And so,
what you want is an AI system that you
can go to that is like mediates your
experience with all these different
apps, so you don't get sucked into these
negative dark patterns, and it and it
has access to all the data, so it can
tell you how you can make your life
better, how you can make your content
better, how you can make your business
better. And we use that in our startup.
Like we have all of our data is
accessible via AI agents. There isn't a
part of our business where you can't go
in and analyze
every part of your business. And since
we set up scrape creators, which is an
API, I can pull all of our social media
data from any platform, and including
the videos and analyze all of the videos
and such. And so,
I think we're entering this new world of
of
kind of two things. Like one is just
like the AI native person, where they
anything that involves tech, they'll
first go to their AI, and it can do
things on their behalf and show them
what they need to show. And then the AI
native business, which is
anything you might need for your
business, anyone on the team can talk to
an agent, and they can get the correct
answer back, which I think is the next
level for creator businesses, as well. I
I want to
I want to run something by you real
quick. So, I think a lot of the personal
workflows that you have I I don't know
how big is your like editing team off
like I I don't know how you you have
like contractors that you work with for
editing.
>> like just two editors. Yeah, one motion
guy, one editor, yeah.
>> And did do they work together? Are they
an agency, or do they work together?
Okay.
>> They're basically a little agency, yeah.
>> Cool. One thing that would be cool is
like shared skills, and I think Claude
Anthropic is trying to go in this
direction with Claude Tag. Have you
tried Claude Tag yet? Do you know what
that is?
>> I I know what it is, and like that seems
like the sort of more enterprise
acceptable version of what Buzz is
trying to do, right? Cuz most companies
aren't going to move off of Slack, but
they'll try the beta for Claude Tag.
This idea that like you've got an agent
that has provisioned access to every
aspect of your company is super
powerful. Yeah, and like in in my in my
world it's just like Codex at the
moment, but it's like I could not agree
like that if you can have conversations,
have agents with contacts, and start
assigning tasks all in again like a sort
of a shared canvas for collaboration, I
think there's like so much potential.
>> Yes. And like
uh you know, as we I've built out my
team, the agents inside Slack are
becoming much more like useful, right?
Because I want anyone on my team to be
able to use the skills that I use. And
that that takes a lot of communication
from me beforehand. But you did bring up
Buzz, so I do want to talk about Buzz.
You want to talk about Buzz a little
bit? I I you said you're not convinced
about Buzz.
>> No, no, no. I just need to look into it
more. I mean like I liked it. I saw your
last video about this, right? Like
whatever a couple days ago that it came
out. I think it seems really cool. It
feels like it has all these aspects of
like Open Claw that was appealing where,
you know, I would when like when I made
the first like world view and God's eye
view stuff, it was all
Open Claw is the harness derived, which
I guess is just Pi driving Codex and
Claude code. And it was probably token
inefficient, but it was so much fun for
me to just be able to like say drop
voice notes and like sit in the 2E and
like say stuff that like, you know,
I wanted the benefit of that, but in
like a more natural intuitive interface.
And it feels like Buzz does exactly that
with ACP, right? You just connect all
your different agents to it, and
suddenly this thing can be that hub
where you can have Claude and Codex and
insert other AI harnesses like all
talking to each other. So, that that's
super exciting. I I definitely want to
Do you would you say that it it's like
fun enough to like is it good enough to
just like replace Slack wholesale and
just move over?
>> No. Um
I I again, remember we talked about Open
Claw about how a lot of it wasn't
necessarily immediately productive to um
to kind of mess with it, but like
through the process of testing the new
technology, you learned a lot.
>> a ton.
>> You learn a ton, you learn about
connections, you learn about the
capabilities of agents. And I think
that's what this is for me. This
>> Mhm.
>> platform is seems to be like an early
adopter platform in the sense that
I don't see teams switching over to this
anytime soon. I I could be wrong because
I think it has everything they it might
need to It's just too complicated. What
I think right now we're entering the
next frontier in this agent adoption,
right? I think the first half of I guess
I guess we're 7 months through 2026. I
think the last 7-8 months has been
around personal agents. Open Claw was a
very personal agent. It was a single
agent that you gave a computer that you
could message through a channel. Right?
And then from there we saw, you know, a
lot more and even before that people
were using Claude code, which is an
agent running on their computer, and
then Codex, and then Hermes agent, for
example. It's kind of this personal
revolution. I think
>> Mhm.
>> what Buzz signifies to me is kind of
this transition into a team of agents.
What Claude Tag represents is like how
do you use agents as a group of people?
How do you create a company second
brain? Whether it's
>> Mhm.
>> whether it's for your team of three or a
team of 10 or a team of a thousand. The
last episode I did was with Guillermo
Rauch. That's coming out in a few a few
days at Perplexity. He they have a V
agent that their whole company interacts
with. And this agent gets smarter. They
have a whole team managing this agent
because it helps them so much. And so I
think that's the era we're moving into
right now is like how do you put agents
into teams? The reason Buzz is
interesting is
>> Sick.
>> Buzz can create You know all those like
if you have a Slack and you add more
people, you need to have the admin add
people. You need to create shared
channels and you need to give proper
permissions and you're just going
through the toggle. Well, Buzz was
created so that an agent can do all of
that. So like I could ask any of my
agents. And so this allows you to add
any harness. So I can add the Codex
harness, I have the Claude code harness,
I can add cursor, and the default model
with cursor is Grok. And I can just at
mention all of them, and they'll
actually collaborate. Buzz did a great
job with their system prompt so that
they actually collaborate in a way that
like I'll come back 15 minutes later and
they'll have a good conversation. And
then Codex will be like, "Okay, based on
all the information I have, I will start
on this project." And so seeing agents
work together is such an interesting
>> In terms of keeping each other informed,
is the chat do they just read the text
and figure out the right state of what's
do like basically status of everything
in the chat itself? Does that end up you
know, making it so like so like what
stops like a race condition of both run
off and try doing a thing or something
like this?
>> So, I I I said this in the Buzz video. I
said, "I've tried this before and it
does create usually this race condition
where they talk for way too long,
context gets super clouded." Buzz
doesn't do that. So there's basically
like a From the way that I understand
it, there's like another Buzz
wide system prompt that gets injected
every time they interact. And for
whatever however they set that up, I
haven't analyzed how they set it up,
they don't do that. It'll usually be
like one or two interactions. I'll be
like, "Hey, discuss it with Claude
code." And then I'll be interacting with
Claude, right? Claude is Fable by
default. So I can message Claude and I
can say hi, and this is this is
literally and then they'll like at
they'll like show the little
uh emoji. And then you can see which
one's working. You can click on their
activity, you can see that it's working
at all times. And then once it responds,
it'll respond. Um and I'll at mention
Claude, and I'll be like, "Hey."
And I'll be like deep in a conversation.
And then you can just see that's like
"Hey, uh what are we working on?"
>> These chats persist in your Claude code
locally, right? As well.
>> Yes. Yes.
>> Right?
>> Yes. So it's basically just using Claude
code under the hood. In fact, if I were
to say like I can and Claude code um,
ask Codex about what I talked about
today in the Codex app. And so, this is
using
Mhm. And I can I don't know. Maybe I
need to mention Codex.
Actually, I don't think so. Cuz here it
says it's mentioning it. And it can
mention any of the other agents, and it
can ask Codex. And so, oftentimes I'll
be deep in a chat session with Fable,
and I'll be building something, I'll be
coding something, and I'll ask say like,
"Hey, Codex has a skill that allows me
to do do this thing. Can you ask Codex
for that skill, and then use it and do
it properly?" Or I'll say, "Hey, can you
just ask Codex to do this one thing for
me?" And because it's all in one shared
workspace, they just pass context back
and forth to each other, which
>> that.
>> Because you said you use Claude for a
lot of things that are And I agree with
you when you said like, "I think that
Claude is way better at creating like
documents, presentations, and then just
front-end design design sense in
general." Um
And so, you probably have different
skills on Claude Code than you do Codex,
correct?
>> That's right, yeah. Yeah. Yeah.
>> So now, you're in this shared workspace
where you can almost like have them If
Claude Code doesn't have a skill, you
it'll you can probably just tell Claude
Code that whenever you don't have a
skill, ask Codex if he has it. And then
maybe it can use that skill. And so,
it's not super refined, but like you can
kind of see where this whole trajectory
is going. And you can kind of do this in
Slack with And a lot of not a lot of
people know this, but OpenAI released
what's called workspace agents, which
you can now add to Slack. So, it's very
much like Claude tag, except it's it's
almost like a GPT work agent that runs
in the cloud, that has all these
different skills that you can give it
that can can connect to all the plugins
your Codex can. And you can give it a
personality, and you can let your whole
team message it, which is
which is really cool. So
>> I'm going to try this out. Yeah.
>> Yeah, based on everything I said here,
like do you think this would be useful
for your workflow, like using it with
the team?
>> I mean, like this has many of the fun
aspects of what I was doing in WhatsApp,
like group chats. I had this thread
called the council, like many people,
with all the agents, right? And then
when I'd be thinking about a new idea,
I'd like to see it attacked from
different perspectives with different
models weighing in with their own
nuances. And so, like just to be able to
do that all in one place, but also have
it multiplayer with other folks, too, is
really cool. Um yeah, like this has
in many ways it has a lot of that charm
that like like those magical moments
that like early open claw kind of gave
you if you're in like a big Telegram
thread with your agents and somebody
else or, you know, uh what have you. And
it's it's so fun to collaboratively
prompt these systems, too. It's like
this new form of like pair programming,
like you're kind of like the in a sense
the agents are doing the work, but the
fact that you can like collaboratively
do this. I'm already having some
experience we're doing this with Slack.
Um like
with with our own agents, like what is
it?
A GLM and Kimmy. And it's like a code
review agent. It's like a lot of fun.
>> Yeah.
Uh it is it is just fun. And I think
we're in the early stages. So, this is
probably like January of open claw when
people, you know, some people were using
it, but like no one shared anything that
was like quite useful yet. And so, I
think the team of agents is going to be
kind of the second half of this year.
Okay, so before I let you go, I want to
talk about your viral YouTube video. You
had that viral project that you created.
It got 2 million views. Can you tell me
a little bit more about that?
>> Hell yeah. I mean, that was an
interesting experience. It
In many ways it wouldn't have happened
if not for open claw.
Um yeah, kind of kind of the origin
story is basically like
it started off with this tweet.
Basically, I was playing around with
Gemini 3.1. And as I mentioned, Gemini's
much better at spatial reasoning than
Claude 4.6.
And, you know, for those that don't
know, I spent, you know, a decade in
tech mostly at Google working on like
geospatial 3D mapping. And one of the
things I worked on was like
photogrammetry. How do you create this
3D model of the world and put it out
there with like 3D tiles? How do you do
visual positioning and so forth?
But it's like a static rendition of
reality. And I got into vibe coding. I
was using Open Cloud at the time as the
harness that was driving perhaps very
token inefficiently,
um, you know, these these different
systems. And basically the idea I had is
like, well, I want to paint the world
with information. And I went down this
like crazy rabbit hole of like, well,
what kind of information is there to
paint on top of the world? And went deep
into open-source intelligence. I knew
something about like the few layers
available, but as I went deeper with
agents, it was like there was so much
more out there. And it turned out all
the CCTV cameras in Austin are actually
open. Like you get an image once every 5
minutes and there's some very
interesting things you can do with that.
So I made this initial prototype,
thought not much of it, went to sleep,
and I woke up to it trending. Like men
and all these folks were like
like tweeting about it like like oh,
this guy like vibe coded Palantir. Now,
it's obviously very different than
Palantir to be clear.
But for whatever reason, Joe Lonsdale,
one of the co-founders of Palantir, goes
on TVPN and talks about it and basically
says like, "No, no, no, no, like
proprietary data fusion. This isn't like
only low-end SaaS is at risk." And so
like the next week happens and I'm like,
"Ooh,
like there's a war breaking out." And it
was kind of funny. Like literally, so
for this video over here, um,
I was literally sitting on I was
literally sitting on my like couch
watching CNN and the news is going down.
And I realized, "Holy crap, I've created
the exact right infrastructure to
basically store all these OSINT signals
that you like satellite tracking, plane
tracking, vessel tracking, all the
social media feeds in and around area,
be able to geocode them and visualize
them." And I created this like 4D
reconstruction of the the
24 hours of epic fury. And then after
this, I did a follow-on with, you know,
tracking the Strait of Hormuz and a
bunch of other things around it.
So, what it made me realize is that like
honestly, there is no such thing as like
a audit trail for physical reality. If
you want to go get this information, you
got to go to like seven or eight
different tabs,
be a geospatial expert to be able to
fuse all this stuff together. So,
basically what I've been doing is like
experiments that take everything from
space to ground, including the recent
stuff you're seeing with like meta
glasses, phones, and so forth. How do
you put this all into a scrubbable 4D
globe? So, that's basically what I'm
going about building. Um it's really
cool. I got a co-founder now, um like
really awesome CTO, worked with him at
Google, former Nvidia, and we're
building something new. So, I'm excited
to share more on that.
>> you're going from vibe coding Palantir
to you now have a CTO who can actually
just code Palantir.
>> Well, you know, I don't know if it's
like uh Palantir per se. I think there's
plenty of
uh
the way I'd put it is like a publicly
legible Palantir. Like I think Palantir
is really interesting and powerful to if
you have proprietary data sets, you
know, to make sense of what's happening,
you know, if you're an institution, for
example, uh you're or a big enterprise.
What I'm really excited about is taking
open and commercial data, and I cannot
tell you how insane the conversations
have been over the last few months. Like
journalists are interested in this
stuff, activists are interested in this
stuff, defense primes are interested in
this stuff, defense tech startups are
interested in this stuff, the Department
of War reached out. And it was like this
thing where like it was this crazy thing
where it's like the same thing appeals
to sort of both sides of the aisle, and
it tells me that there's something
unique here, which is like and to me, I
boil it down to really like how do you
build a window through which you see the
world where it's not like three dots on
a map and like four people on a news
channel talking about it, but you can
get as close to making sense of it
yourself. But given I'm a geospatial and
3D person and so is my co-founder like
we're really approaching it from like a
3D first perspective. You know, you
could build like a Bloomberg terminal
for example. That's kind of cool and and
and has its place, but really this is
about how do you take all the sensor
data
in the world that's like you know
publicly available or commercially
available because let me tell you there
is so much crazy data that's
commercially available including like
satellite providers that are doing cool
stuff, but people paying like fisheries,
you know, like basically hey, we'll put
a Starlink on your fishery so they can
start collecting AIS data for vessel
tracking data in and around. And so
yeah, build the window through which you
see the world and create an audit trail
for physical reality. I'm going to open
source the original project later this
month. So that feels more like a I would
call it like a
like sort of think of it like a like a
spy simulator in your browser. That
feels like you're in in CENTCOM like
with a dashboard pulled up. And by the
way, there's a lot of people that just
want to throw this stuff on like a
massive window and like you know, just
like pop two Zins and like drink an
energy drink and just monitor the
situation. That's cool and so that's
what this open source tool is basically
all about. It's like a spy simulator. It
feels it has those like spy thriller
aesthetics, but it's underpinned by real
data and I'm particularly trying to
focus on like finding the cheapest APIs
possible for the open source release so
folks can have a really good experience.
And then following that will be a
commercial product. So V1, the community
voted on this. V1's going to be open
source. V2 and onwards to truly scrub
the globe that there's a lot of
expensive data involved and a lot of
computation involved to get like 30 plus
layers to work nicely on a 3D globe.
>> The way that you did this is so cool
because correct me if I'm wrong, you
probably didn't manually go look for all
of these data sources. You probably had
your agent go and and try to find a lot
of this data, right? When you first vibe
coded it with open clock?
>> Hell yeah. It was literally like go do
some deep researches on like what is
actually out there. Let's go figure out
every single API, what's open, what's
not. And the fact that I could just do
this like sending voice notes or like
doing voice dictation, it's like I had
my buddies from like Google Maps hit me
up. I was like, "Dude, you did this in a
freaking weekend?" Like that
>> Dude.
>> And it spawned so many people creating
cool similar things.
>> This origin story is insane. Right? You
got open claw to create a little 3D
simulator that uses real data, that it
went out and found the data. And then
you were just having fun. You created
this project, you threw it on Twitter,
you made a YouTube video. And then I'm
guessing when you say the community
decided, a lot of that community was
formed through the YouTube video, I'm
guessing. Like that's where people
>> YouTube and Twitter have been definitely
been the two. But dude, it's like people
reposted it on Reddit. It that thing
went so it it like was kind of beyond my
wildest imagine. I've had stuff go viral
in the past before, but it felt like
this was like one of those things where
people talk about like PMF, like product
market fit. It's like people are like
not like, "Ooh, this is cool. How do I
build it?" People are like, "I want
access to this right now. Where do I
swipe my credit card?" Like that was the
reaction.
>> Con-
>> And
>> content audience fit is what I call it.
But like yeah. And I I think I think
that's first of all that's just like the
right way to do business now is to just
like create a prototype, make content on
it, and if
I mean this is like the best possible
case. I mean I I'm sure you realize that
going viral for a long form video is so
much better and so much more powerful
than going like viral on TikTok or
something like that because
>> Or even X, yeah.
>> Or even X because someone spent, you
know, 10 minutes watching your video,
and then now they're you probably have
thousands and thousands of comments,
people talking about like, "Oh, you
should add this. You should add this."
And so I think what a cool
story. I mean you've truly vibe coded a
prototype, and now you're you're doing
it. And so yeah, I guess what does that
look like for you? Like how much time
are you spending on this um and then how
much time are you spending on content?
>> Man, that's been uh the hardest part. So
I'm trying to scale up my team and uh so
if you have recommendations on editors,
let me know.
>> Oh, on editors. Okay.
>> I so I'm looking for a producer and an
editor. Like I basically like I really
enjoyed doing the producing aspects
previously and now it's just like I
don't have time cuz I'm spending most of
my time actually coding and building
this thing out. The whole point is like
the content I love making content about
spatial intelligence. That's always been
my shtick and I want to keep doing that.
And as you can see with the other video
content I've been producing, it's like
basically what I'm trying to do is also
like, you know, again, I call them
frontier maps. I want to give away the
recipe too. Like a lot of people like
advised me saying like, "Why are you so
detailed about how you created this? Why
are you putting like which APIs you used
on your Substack?" And I'm like,
"What what are you This information
needs to be free." Again, like this is
and the fact that you see people riffing
on stuff and then they cite you as
credit to go do it. That to me so
enriching cuz they give me ideas. So
that feedback loop I think people should
spur and I want to lean more into that.
So the content has to stay.
>> Never let Never let someone get you to
not do that because what you own is not
the software. You own the movement,
right? And so as soon as
Yeah, as soon as you close it off, you
don't let anyone else participate except
for as a consumer of your technology,
then you also allow someone else to
create the movement, right? In that in I
think we're kind of in that era of
software. So Sorry to interrupt you. I I
just
>> No, it's beautiful point.
>> Yeah, so many people
will advise you to just like keep all
the secrets for yourself. But if you
look at all the people who are crushing
it in business and content where they
don't really have any secrets, they just
they truly own the movement. I think of
Alex Hormozi a lot with the business
side where he just like
all the business people try to release
courses and they don't even come close
to the content that he just gives away
for free on on a business side. And so I
think
>> that's how you win is you just create
the biggest movement you possibly can.
>> And make it like give people the
templates to have fun with this stuff,
right? Like half of this stuff is like
we're all discovering what these agents
are capable of and it's so fun to me.
Like I literally say this at the end of
my videos is like point your clanker at
this YouTube video transcript, tell them
to go to my Substack, use that as a map
and make your own thing. And I've gotten
outreaches from like even for like the
the shot tracking application I made.
People are like, "Oh my god, this is
like at this intersection of three
different things I care about. Check out
this thing I made." Or hey, check this
out. You know that topic you covered? We
actually have this kind of system on an
airplane. You want to come out to New
Mexico and like ride in it and like we'd
love to see what you Like it's it's
insane the things that happen when you
just like kind of give people maps to
build their own journeys, right? In a
sense. And so so that to me is very
exciting. But yeah, like coming back to
the the content thing cuz yeah, if you
if you know good producers who are good
at like um you know, essentially or
anyone listening to this that like like
likes the kind of content I make and is
interested in taking like my mad science
experiments and like ideas like to like
these complicated topics I'm trying to
cover and make it accessible. Like my
the goal for my video content, if you
watch any of my video essays, is like if
an expert in that field sees it, they're
like, "This is a good distilled
summary." And if a normie sees it,
they're like, "Oh, I actually understood
that for the first time."
It can't It There's too much, you know,
people are There There's a lot of
content out there that just gets a
little bit more um
I don't know. Especially in this space
with geospatial and kind of like
real-world understanding. It's so
dual-use. There's a lot of either
fear-mongering or ultra-maximalist like
defense tech hoorah. And it's like
there's no nuance in the middle and it's
like
>> Sure.
>> you know, so
trying my best to to strike that
balance, but
>> Yeah.
>> Gosh, it's so much fun. I think I have
way way more screen time and
Vibe coding is probably more addictive
than social media. I'll tell you that.
That's for sure.
>> 100%. It's so fun, especially the way
that you've done it. I think I think
honestly, I when you open source that, I
may just try and have a little fun with
it. Maybe I'll do a live stream. That
sounds like a absolute blast. Um anyway,
>> dude, this has been so much fun. We
should do this again soon. Um thank you
so much for for coming on the episode
and I wish you the best of luck with
your company. You're going to I I know
you're going to crush it.
>> Thanks for having me.